| by David Metter

“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent IAB study. “As you rise up the…

When shopping for anything, especially big-ticket items like cars, shoppers compare prices. It’s natural to try and find the best deal and save as much money as possible, however, times have changed, and the best price is no longer the sole determining factor when it comes to where and when consumers purchase. The ability to comparison shop online has made it necessary for dealerships to compete in areas other than price alone.  Instead, they must specialize in many of the other things that…

How Well Do You Know Your Consumers? 

Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership. Whether you know it or not, consumers have been talking, and there are some things they’d…

It Was Always Burning 

How Automotive Dealerships Can Win With Today’s Consumers

There’s not a dealership around that hasn’t noticed the changes today’s consumers have brought to the marketplace. The differences between shopping trends of the past and the way people want to do business today can be seen and felt on the showroom floor and the lot in every…

Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff. Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short period of time – training presents many challenges to…

An excellent and valuable article by Andy Rachleff - President & CEO at Wealthfront Inc.

Over the past few weeks, I have noticed a significant difference in the way older and younger people see the importance of experts. It’s a classic generation gap.

People in…

I used to be a product demonstrator for Soda Stream last spring in 2011 and I had fun talking about the product and meeting every skeptical question dead on with a great answer. Soda Stream is a product where you make your own seltzer with compressed CO2 and add soda and seltzer flavors. I just started up again this Saturday, March 17 2012 and fell right back into the old routine and was just as knowledgeable and…

Hopefully many dealers have had their strategic planning meetings with their staff and set goals for next year.  Identified their Strengths, Weaknesses, Opportunities and Threats...established the tactics they will use to accomplish their goals. Mind maps are helpful tools you might consider...many free or inexpensive mind mapping tools are available online or as apps for ipads and such.  I use ithoughts on the ipad.  A good friend prefers the web based …