For your weekend enjoyment, here's a KPA infographic about the social media companies that are leading their niche in 2012. Understanding the heart and soul of the companies can help us all make choices about where to put our efforts this year and in coming years.

Click to enlarge.…

The question that most automotive SEO vendors hate answering is, "How much traffic will I get?" In PPC, estimates are easy. In SEO, they are often harder to find and more importantly they're misunderstood.

Vendors often point to the Google Keyword Tool or other tools that allow dealers to see how many searches are done per month on a given keyword. This can be an…