From factory rebates to free upgrades to free car washes, new and used car dealerships use millions upon millions of incentives to boost sales each year. Some new car operations question why they should offer any other kind of incentive beyond the factory rebate. The answer is…
Added by Melissa Terzi on February 17, 2016 at 11:15am — No Comments
It looks like everyone wants to be in the automotive lead generation business. Over the last year I have been writing about Google Cars; a program (in beta testing) to present new car inventory to consumers shopping for a car directly in Google search results. Dealers are charged by Google on a per lead basis.
Today, I learned that TRUECar has expanded…
ContinueAdded by Brian Pasch on March 12, 2013 at 4:15pm — 4 Comments
I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.
Take a minute to watch the video and see my comments at the bottom of this page.…
ContinueAdded by Brian Pasch on June 28, 2012 at 2:59pm — 4 Comments
Finding, Connecting and Building Win-Win Relationships
Networking is the cultivating of positive, give-take relationships between two or more people that are beneficial to one another. In the past you had to set aside specific time with which you could network with a group of people,…
ContinueAdded by David Johnson on February 20, 2012 at 11:54am — No Comments
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