One of the fears dealerships have regarding digital innovations in the automotive industry is that the internet will replace phones. However, it is a well-known fact that phone leads close significantly faster than internet and social leads combined. And guess what -- fixed operations generates many of them. As a result, dealerships are placing a…
ContinueAdded by Sean Reyes on December 4, 2020 at 10:00am — No Comments
Every penny spent on advertising and marketing is to get more people into the dealership. Dealers also make a significant investment in the salespeople themselves, training them to help develop the person-to-person skills needed to sell to all the prospects marketing dollars drive into the dealership. Those person-to-person skills are where most…
ContinueAdded by Timmy D. James on September 18, 2020 at 10:38am — No Comments
Many people over time have gone on blind dates. Sometimes those dates were set-up by friends and scheduled for one person to meet the other with the two having no knowledge of each other. Sometimes the one being set-up by their friends has some information about who they will be meeting and sometimes both parties have some prior knowledge of each other. The…
ContinueAdded by Heather MacKinnon on September 18, 2020 at 10:26am — No Comments
As a dealer, it was always frustrating to spend a ton of money on leads just to see sales-to-lead ratios stuck at 8-10%. Essentially, if I spent $25 per lead from third-party providers and received 100 leads, I would need to recoup over $2500 to make that service worth it. However, that doesn’t always happen. Some dealerships would say, “Hey, we sold two cars…
ContinueAdded by Wesley Gregg on August 24, 2020 at 9:54am — 2 Comments
While traveling through Asia, Alexander the Great fell ill. Everyone was afraid to treat him, as they feared that, if they failed, they would be blamed for the King’s death. However, one physician was willing. While Alexander waited for the physician to prepare the medicine, he received a letter informing him that this physician was not to be trusted and…
ContinueAdded by Sean Reyes on July 22, 2020 at 11:40am — No Comments
Auto dealerships and consumers now have additional layer of transparency to safeguard them from making uninformed acquisitions
Laguna Hills, CA, June 10, 2020 — Recall Masters, Inc., the nation’s leading provider of automotive recall solutions, today announced a partnership with VettX, an automotive industry software provider that enables auto dealerships to…
ContinueAdded by Dan Beres on June 15, 2020 at 9:49am — No Comments
Anyone in sales can probably agree that leaving dozens of voicemails a day that are never returned is the most frustrating part of automotive phone sales. The average voicemail return rate is 4.8 % and sales reps spend about 15% of their…
ContinueAdded by David Malone on June 10, 2020 at 12:20pm — No Comments
As we see digital retailing becoming more desirable to consumers, it has never been more important for dealers to ensure that their processes and technologies deliver on the promise for consumers. There is nothing more frustrating to a consumer than attempting to transact online with any company just to encounter obstacles and frustration. It only adds to…
ContinueAdded by Steve Southin on May 26, 2020 at 9:39am — No Comments
In a time where the whole world is living one day to the next, we’re inspired by the strength and resilience that automotive has shown through these past critical weeks.
Influencers like …
ContinueAdded by Ilana Shabtay on April 17, 2020 at 3:00pm — No Comments
With all the worry and concern out there regarding the Coronavirus and the impact it will have on public health and business, this is a great time to talk about video communication. It has always been the perfect tool for connecting with consumers without having to be fact-to-face.
To be really effective your video communication platform…
ContinueAdded by Timmy D. James on March 18, 2020 at 10:08am — No Comments
When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom.
However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…
ContinueAdded by Doug Van Sach on November 15, 2019 at 10:00am — No Comments
Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?
One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…
ContinueAdded by Courtney Evans on November 8, 2019 at 9:36am — No Comments
When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to…
ContinueAdded by Dan Beres on November 7, 2019 at 10:00am — No Comments
It’s a well-known fact the best leads aren’t the ones that are bought, but those that convert on your website. These leads close faster, close at a higher rate, and close for higher gross than any other online lead. The problem is that websites are consistently converting less than 1% of their traffic into leads. Some are higher, some lower, but rarely does…
ContinueAdded by Tim Duke on October 3, 2019 at 10:24am — No Comments
More than ever before, customers are turning to the internet to research and shop for vehicles. This shift in behavior makes phone calls even more critical. Instead of visiting the dealership to ask vehicle questions, shoppers are turning to their phones.
In my last blog, “…
ContinueAdded by Cory Wright on September 20, 2019 at 10:32am — No Comments
When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how…
ContinueAdded by Courtney Evans on September 13, 2019 at 10:30am — No Comments
Shaping great customer experiences and setting more appointments begins with one of the first critical moments, the phone call. The first impression of a call is more important than ever. After all, it’s a lot easier for consumers to hang up the phone than walk out of a dealership.
To have a fighting chance of setting appointments and closing new…
ContinueAdded by Cory Wright on September 6, 2019 at 10:17am — No Comments
"There are two ways of meeting difficulties: you alter the difficulties; or you alter yourself to meet them," ~Writer, Phyllis Bottome.
For those of you that know me, or if you have followed my blogs for a while, you probably know that customer service is a passion of mine. I genuinely…
ContinueAdded by Veronica Dunford on September 4, 2019 at 10:08am — No Comments
A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its…
ContinueAdded by Graham Annett on August 29, 2019 at 10:13am — No Comments
Click-to-call campaigns are everywhere. Your dealership is likely running several now. As such, you’re familiar with Google reports that show your click-to-call rate and cost-per-click. You likely base some of your future ad spend on these metrics. But what if I told you this is flawed data that doesn’t accurately reflect what makes your phones…
ContinueAdded by Steven Laureys on August 14, 2019 at 10:14am — No Comments
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