So, you’ve recognized the value that social media and content marketing present for your business. You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your organization to start creating unique content for your blog or website and are seeking out content daily to…
Added by sara callahan on December 17, 2015 at 9:50am — 1 Comment
There was a cry that was heard amongst many in the search engine optimization world on April 24th, 2012, as if thousands of SEOs suddenly cried out in terror, and were suddenly silenced. It was the day that Google Penguin broke link-building...
...or at least that's…
ContinueAdded by JD Rucker on December 5, 2013 at 6:48pm — No Comments
Writing a well-constructed press release is a challenge in and of itself. There are many reasons you should be writing them and using them in your company’s marketing plan. Simply writing one isn’t enough though. To maximize the exposure your organization can get through press releases,…
Added by sara callahan on April 24, 2013 at 10:07am — No Comments
I received a call yesterday from a Dealer that was negatively impacted by the Google Penguin update. Their organic search traffic is down about 25% and they asked me to take a look at their Analytics and Webmaster Tools.
The frustrating part is that their marketing and "SEO Company" deleted the message inside of Webmaster Tools alerting the dealer that Google had some concerns about the linking strategy used by the dealership. So without a specific message to go on, I…
ContinueAdded by Brian Pasch on June 22, 2012 at 12:48pm — 10 Comments
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