According to Stanford economist Nicholas Bloom, the “working-from-home” economy is likely to exist far beyond the pandemic. Employers are enjoying decreased expense in office space and increased employee productivity, while employees have more freedom with the luxury of no…
ContinueAdded by Timmy D. James on December 29, 2020 at 10:37am — No Comments
During these times, consumers are becoming more comfortable with online transactions and are much savvier about how they chose to communicate with businesses. As a result, dealers are having to utilize technologies they may not have previously embraced
Video, in and of itself, has proven to be a necessity for successful marketing for dealers.…
ContinueAdded by Timmy D. James on October 19, 2020 at 11:30am — No Comments
COVID-19 has undoubtedly changed shopping habits. Some even say they have changed forever, tossing retailers into an adapt or die scenario There is more incentive than ever to focus and invest in taking your digital retail strategy to the next level. One innovative and simple way to do that and to make your business stand out from the competition is to…
ContinueAdded by David Malone on August 31, 2020 at 11:54am — No Comments
Some dealers miss opportunities to gain acceptance of service recommendations or upsells simply because consumers do not know why they are needed or important. Many advisors share the “canned” description. However, if the customer is not right in front of you it can be hard for them to understand what you are going on about and so they decline the…
ContinueAdded by Timmy D. James on July 14, 2020 at 9:39am — No Comments
In today’s times, people are concerned about COVID-19 as are businesses. Technology has become more important than ever for both consumers to shop as well as businesses to stay afloat. Many dealerships were restricted from sales being open while some were allowed to only sell online. How, exactly, do you sell a car completely online to consumers who are…
ContinueAdded by Jack Behar on June 29, 2020 at 9:46am — No Comments
By nature, humans are social creatures. Need more proof? One of the worst punishments our legal system has come up with is solitary confinement. Not only is this dreaded by inmates, but it can also affect their mental health. Whether an introvert or an extrovert, we all crave personal interaction.
Like many of you, I am currently working from…
ContinueAdded by Timmy D. James on April 23, 2020 at 11:29am — No Comments
One of the reasons video captures your customers’ attention and engages them so effectively is that, when done properly, it tells a story. I came across a great article on AdWeek.com, which shares how the scooter company…
ContinueAdded by Timmy D. James on March 29, 2019 at 10:08am — No Comments
Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos. In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why? Because, while we supposedly live in a super connected world, people are, in fact, less connected than ever. We communicate…
ContinueAdded by Timmy D. James on March 16, 2018 at 9:44am — No Comments
What's your process for engaging with customer's digitally throughout the sales funnel? Far too often businesses are only focused on lower funnel engagement and conversions.
Understanding where each customer is within the sales funnel can help you determine what the conversation should be digitally at that point.
On this episode of Hard Facts, Samantha explains how a business can leverage digital body language to better engage with customers, which will help close the…
ContinueAdded by Paul Potratz on March 3, 2017 at 11:44am — No Comments
Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?
On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. …
ContinueAdded by Paul Potratz on February 7, 2017 at 5:04pm — No Comments
This Week in Social Media
News for the Week of July 25
Periscope Replay Highlights, Tweet Embedding, and Live Autoplay
Periscope has been busy adding new features, and users can look forward to checking out the latest, such as Replay Highlights, Tweet Embedding, and Live Autoplay. The new features make it…
ContinueAdded by Joseph Little on July 26, 2016 at 1:00pm — No Comments
In today’s fast-paced world, new technology is constantly being developed that provides auto dealers with new and innovative ways to connect with customers. The days of index cards and Outlook as a CRM are long gone. Now we have robust technology that makes it a simple process to connect with customers on many levels, including e-mail, text, chat, video and social…
ContinueAdded by Paul Moran on June 10, 2015 at 9:40am — No Comments
We meet again, Friday! It’s been a busy week, and you’re probably closing those end-of-the-month sales… but that’s no reason to fall behind on the latest happenings in the industry! As usual, we have the latest automotive news and blogs from around the web to share with you before the weekend kicks in.
In this edition of the…
ContinueAdded by Lisandra Ramos on March 2, 2015 at 12:23pm — No Comments
We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.
In fact, a bad managed chat service can be detrimental to…
ContinueAdded by Lisandra Ramos on February 27, 2015 at 10:30am — 8 Comments
We’re only two months into the year, and already the marketing world is abuzz with new terms that have been slowly sneaking their way into daily articles and brainstorming meetings.
I was actually reading a Contently article called “…
ContinueAdded by Lisandra Ramos on February 16, 2015 at 2:59pm — No Comments
In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.
But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the…
ContinueAdded by Lisandra Ramos on January 15, 2015 at 12:30pm — No Comments
People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.
The number one reason live chat will fail at your dealership…
ContinueAdded by Lisandra Ramos on January 6, 2015 at 3:00pm — No Comments
Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.
Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are…
ContinueAdded by Lisandra Ramos on December 23, 2014 at 10:34am — 1 Comment
In a perfect world, shoppers would be able to find your dealership’s unique selling points, such as your amenities, “why buy” statements, and your specials on your website.
However, that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you.
If you aren’t providing an effortless online shopping experience, chances are these shoppers…
ContinueAdded by Lisandra Ramos on November 13, 2014 at 12:51pm — No Comments
Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.
It got me thinking about today’s post and how lead…
ContinueAdded by Lisandra Ramos on October 24, 2014 at 8:58am — No Comments
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