Cars.com Has Generated More Than 5,000 Qualified Cash Offers for Consumers 

Since Launch to Select Markets in May

50% of Consumers Planning to Sell a Car Prefer to Trade In Their Used Vehicle at Dealership

CHICAGO (Aug. 1, 2022) — Americans have several options when…

Introducing our first software release, a Chrome Extension called GMBspy. Earlier this year many of us read that Google My Business (GMB) categories could be read for any location by searching the HTML. This process works, but is super clumsy and slow. I needed a solution to more-quickly determining GMB categories. Why care about GMB categories? I believe they are one of the keys to learning why some businesses rank higher in local search than others. Should the OEM category be placed…

Whether you’re a single dealership or part of a national dealer group, it’s vital that you have a local SEO strategy to attract local in-market shoppers to your dealership. 

Google My Business and proper citation and directory management are two key parts of any effective automotive local SEO strategy. By optimizing your Google My Business listing and managing your citations and directory, you can increase your chances of local shoppers finding you in local search…

While much has been written about how the “bots” are coming and will threaten to automate everyone’s job, the reality is that Artificial Intelligence (AI) is about automating mundane tasks to improve the customer experience and better scale human interactions for solving the complex and unique issues.

Machine Learning (ML) is all about feeding…

The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC.

Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise and monetize.

Facebook and Google tracking don’t stop with…

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers.

Recently I visited with one of the top collegiate quarterback coaches in the nation.

“There’s a saying in football that the further away you get from the ball, the less a part of the team…

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions:

1. What’s your cost per sale?
2. What’s your impression share for your name?
3. How many salespeople do you have?

Sure, there are hundreds of questions to ask. Millions of data…

The biggest driver of customer satisfaction today is speed.

As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are…

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.

As SEO and SEM experts know, you have to test your assumptions when…

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver

Today,…

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.

Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…

The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to work to your maximum advantage. Five of the best six seasonally-adjusted sales months over the years happen between March and August.  Working the details and making sure that you’re taking care of them…

The hottest new models in the automotive space aren’t relegated to cars anymore.

Cars are key, but statistical models are catching favor and acclaim. Rightfully so.

The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana Nights Charity Preview Night. With a carbon fiber…

Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.

Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.

The duopoly of Google and…

A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you sell and service vehicles.

Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…

$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.

All in, there were 5 automotive OEM’s in the mix.  Audi delivered details…

Heading into the New Year, even the speed of speed seems to be picking up speed.

Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.

Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…

Implementing Corporate Benefits Programs (CBP) to employees of small/large corporations is nothing new. Manufacturers have been doing it for some time -- Ford’s X-Plan pricing, for example. But, typically, these corporate discount programs are isolated to large national corporations with which the OEMs have successfully partnered. What if you could increase your market share…

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical…

Excerpts from article on  iMedia Connection:  

A recent study by NextStage sifted through input from 1,700 companies who used social marketing in 2013, The results have shown some interesting outcomes and perceptions that will impact what companies do going forward.

Just to be clear, social marketing means creating a social presence and using that social presence to drive conversions. Conversions cover everything from loyalty to…