As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in order to retain the consumers’ business. Customer loyalty is an increasingly fickle thing. And, as convenience has become so easily attainable for today’s consumers, some retailers believe that the only competitive arena left is price. However, this is not…
ContinueAdded by Mike Gorun on November 22, 2016 at 9:39am — No Comments
When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…
ContinueAdded by JD Rucker on June 16, 2013 at 8:11am — 4 Comments
Collaboration not confrontation
The day starts with an offer that’s hundreds below cost with a trade in that’s thousands away from its actual cash value. The salesperson spent hours from the initial greeting to the vehicle selection process only to have their bubble busted by a ridiculous offer. Of course, the offer is substantiated by the dealer down the…
ContinueAdded by Joe Clementi on February 2, 2013 at 1:30pm — 2 Comments
Finding common ground is the next step after professionally introducing yourself to a customer. (You do that don't you?) Some people, like my mom, have a natural knack for being able to talk to anyone; if you are like me, I struggle in this department. I am an introvert by nature and an extrovert by profession. When I worked in surveillance for…
ContinueAdded by Marsh Buice on June 6, 2011 at 9:00am — 4 Comments
Added by Lin Poissonnier on September 10, 2010 at 11:30pm — No Comments
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