As much of the nation is faced with another massive weather event that threatens to close commerce, many auto dealership staff members are staying home because the doors are shut at the store due to the storm or to care for children who can’t go to closed schools. So if your BDC or sales staff isn't at their desks, are they responding to…
ContinueAdded by Big Tom LaPointe on January 21, 2014 at 7:30am — No Comments
What an amazing video! Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.
Now is a good time to look at your marketing to see how you can use emotion to…
ContinueAdded by Big Tom LaPointe on March 11, 2013 at 1:00pm — No Comments
My first week in the business my sales manager handed me a 12-pack of cassette tapes from Jackie B. Cooper. Those fundamentals ring as true today as 30 years ago or whenever he made them. This message is priceless AND timeless. Enjoy!
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Added by Big Tom LaPointe on January 30, 2013 at 12:30am — No Comments
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