As many of you may know, Facebook recently rolled Click to Marketplace Ads out of beta. These ads have been renamed to On-Facebook Destination for Automotive Inventory Ads (AIA).
These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail pages (VDP). These VDPs look very similar to your Marketplace…
Added by Joe Friedrichsen on October 13, 2020 at 11:00am — No Comments
Every penny spent on advertising and marketing is to get more people into the dealership. Dealers also make a significant investment in the salespeople themselves, training them to help develop the person-to-person skills needed to sell to all the prospects marketing dollars drive into the dealership. Those person-to-person skills are where most…
ContinueAdded by Timmy D. James on September 18, 2020 at 10:38am — No Comments
In recent months business owners have had to adapt to a global pandemic, economic shutdowns, employee layoffs, peaceful protests and riots, and operational efficiency changes to help deal with all the above.
So, you may think it’s understandable if you’ve been ignoring your content marketing strategy. However, turbulent times provide an ideal…
ContinueAdded by sara callahan on July 15, 2020 at 9:41am — No Comments
Having trouble understanding how your dealer's digital campaigns are performing? If so, you're not alone. This is a common challenge for dealers and advertisers in general.
To help you out, I compiled a list of key performance indicators (KPIs) that are MOST HELPFUL for dealers so they can effectively evaluate the performance of their dealer’s…
ContinueAdded by Joe Friedrichsen on April 22, 2020 at 10:30am — No Comments
REGISTER HERE: https://digitalairstrike.com/Tips-Straight-From-Google-New-Automotive-Dealer-Guidebook
Google just launched its Dealer Guidebook 2.0!
It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers.
In this…
ContinueAdded by Eliana Raggio on February 7, 2020 at 8:00am — No Comments
REGISTER HERE: https://digitalairstrike.com/Creating-a-Better-Dealership-Experience-for-All
The one thing all car buyers and service customers…
ContinueAdded by Eliana Raggio on January 17, 2020 at 8:00am — No Comments
10 Easy Ways to Use Video to Promote Your Dealership
Thursday, January 16, 2020
9:00am PST / 12:00pm EST
REGISTER HERE: https://digitalairstrike.com/10-easy-ways-to-use-video-to-promote-your-dealership
72% of consumers prefer learning about a…
ContinueAdded by Eliana Raggio on January 15, 2020 at 1:43pm — No Comments
Host Dane Saville dives into the details for creating diverse new and used car campaigns for your dealership's paid Facebook strategy.
Don't forget to subscribe: http://bit.ly/2lAyOMK
—— Topics Covered…
ContinueAdded by Dane Saville on December 9, 2019 at 11:57am — No Comments
Host Dane Saville conjures up the power of Hulkamania to talk about a remarkable paid social media strategy that speaks to varied audiences with tailored ads and messaging.
Don't forget to subscribe:…
ContinueAdded by Dane Saville on December 6, 2019 at 10:38am — No Comments
Due to a technical error, we had to delete and repost the latest KPI Cafe -- but it's back!
Host Dane Saville brings back Reunion Marketing's CEO Dave Spannhake to share the results (CPC, CTR) of dealerships using the Intelligent Social approach, which is a strategy built on these three pillars: ad…
ContinueAdded by Dane Saville on December 3, 2019 at 10:30am — No Comments
Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because of that, enjoys the monetary benefits from many ads.
In the automotive industry, to gain valuable traffic from in-market consumers, dealers compete with…
ContinueAdded by Tim Duke on September 6, 2019 at 10:05am — No Comments
Every dealership wants to increase website traffic, that’s why they spend thousands of dollars per month on advertising agencies to run email marketing, pay-per-click advertising, and social media campaigns. Typically, agencies include search engine optimization in service packages to snag organic search traffic. Yet, organic search often feels like the…
ContinueAdded by Steven Laureys on August 7, 2019 at 10:09am — No Comments
I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive technologies.
According…
ContinueAdded by Michia Rohrssen on August 6, 2019 at 10:31am — No Comments
The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…
ContinueAdded by Paul Moran on July 30, 2019 at 10:07am — No Comments
Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.
According to Social Media Today,…
ContinueAdded by Paul Moran on July 16, 2019 at 10:25am — No Comments
Let’s go back in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic. Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day. With no existing CRM database, they also had zero prospects to follow up with. Salespeople…
ContinueAdded by Paul Moran on June 27, 2019 at 10:20am — No Comments
Videos are essential for effective marketing and will continue to rise in importance in the future. They are engaging, and consumers would rather watch a video than click through a bunch of photos. I've talked plenty of times about the different types of videos. But for this blog, let’s get off VDPs for the moment. Some of the video content I recommend for…
ContinueAdded by Timmy D. James on June 18, 2019 at 9:59am — No Comments
Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't know what to post – which can be a common problem. A problem shared by one of the most…
ContinueAdded by Paul Moran on May 30, 2019 at 10:22am — No Comments
Stitched photo videos have been around awhile. I’ve had many people ask me lately if they are still relevant, do consumers really watch them, and why dealers should have them when they already have a large number of photos and vehicle description on the VDP. My response is to remove personal opinions out of the equation and let the “data” do the…
ContinueAdded by Timmy D. James on May 22, 2019 at 10:17am — No Comments
When it comes to social media, some dealers are uncertain of its benefits or unwilling to pay for the reach – and in some cases, both. Well, it is worth getting on the bandwagon as social media usage continues to expand with projections of over 3 BILLION users by 2021.
An interesting…
ContinueAdded by Paul Moran on May 2, 2019 at 11:02am — No Comments
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