AdvantageTec has all the proper DMS integration and texting…
Recall completion percentages have been increasing, but despite increased communication attempts, that increase is hitting a plateau.
A recent trend reveals that many vehicle owners are very interested in mobile services. Currently, the percentage of independent repair shops that offer mobile services dramatically outweighs franchised dealers.…
ContinueAdded by Dan Beres on December 2, 2019 at 10:01am — No Comments
Advisors from a mix of dealers and dealer groups will help shape future company processes & product development
Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its…
ContinueAdded by Ed Barton on July 8, 2019 at 10:01am — No Comments
One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn't paying attention.
Take television, for example. Many dealerships still create and air…
ContinueAdded by Courtney Evans on May 3, 2019 at 10:28am — No Comments
We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the industry. In a nutshell we are operating in an innovation rut…
ContinueAdded by Todd Smith on April 5, 2019 at 9:00am — No Comments
Have you heard that direct mail is dead? I think it's fair to say that mass mail is dead, but direct mail still has a place in your dealership's marketing strategy.
Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers via email alone. When they add social channels like Facebook and Instagram, that reach…
ContinueAdded by Kevin Winter on November 28, 2018 at 10:21am — No Comments
Search engine optimization can be a confusing thing. As search engine algorithms frequently change many find it hard to keep up with the latest trends and best-practices in order to maintain high website rankings.
Well, the 800-pound gorilla in the room is Google which, according to the 2018 Search Market Share report by SparkToro, commands…
ContinueAdded by Brett Sutherlin on November 19, 2018 at 12:18pm — No Comments
In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority of their website visitors. There are many reasons why this is true. However, the sad fact remains that it is.
Imagine making some simple tweaks to your website which produce an immediate increase in the number of…
ContinueAdded by Brett Sutherlin on October 29, 2018 at 10:27am — No Comments
Vboost viral marketing content now reaches 10X the audience by integrating its unique customer content with the dealer’s website and showroom
Newport Beach, CA – May 2, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced the release of Vboost 3.0, which includes two new products aimed at increasing auto dealers’ viral marketing…
ContinueAdded by Paul Moran on May 2, 2018 at 10:05am — No Comments
Keeping a car well maintained and in good shape is quite essential part of owning a vehicle; in fact, it is a great to extend its overall life and improve its overall performance at the same time. But keeping a vehicle running great, looking good all the time is easier said than done. According to some auto experts, most people ignore it and suffer huge…
ContinueAdded by mobilemechanicautorepair on February 26, 2018 at 4:00am — No Comments
The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one thing in common: More convenience and reduced friction.
Well, what are consumers doing now?
According to…
ContinueAdded by Ujj Nath on January 30, 2018 at 9:12am — No Comments
For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime. Regardless of what anyone chooses, there is a common denominator used to keep up with their passion -- one that has become the center of the Universe for many people -- and that is a smart…
ContinueAdded by Ujj Nath on December 12, 2017 at 9:19am — No Comments
Text messaging is taking over. No, this is not old news from the 1990s. It is 2017, and everybody is talking about texting. “Why, isn’t texting available for a long time and an old technology?”, one might ask. It is, but it is also the one that is currently flourishing. Stats show that in 2014 over 561 billion text messages were sent in one month. Only in one month!…
ContinueAdded by Thomas F. Jung on September 4, 2017 at 3:13am — No Comments
Mobile smartphones have become an evermore important part of our lives since their introduction a tad over ten years ago. One of the most convenient things about today’s phones is the simplicity of texting. Obvious advantages include fast and direct communication, but texting does have disadvantages. Below I will touch on some of the good, the bad and ugly…
ContinueAdded by Thomas F. Jung on August 15, 2017 at 5:22am — No Comments
Added by Thomas F. Jung on June 9, 2017 at 5:53am — No Comments
Communication changes every day. The ultimate goal of every conversation is getting the message through. In that process, businesses seem to forget about the customers, about what they really need, and how they want to connect. Be flexible and embrace the new trend: drive as your customer guides you – on the phone.
Given that 1.2 billion…
ContinueAdded by Thomas F. Jung on May 30, 2017 at 9:31am — No Comments
When your service advisor team needs answers quickly and wants to avoid phone tag then texting is today’s solution. A text is responded to, on average, within 3 minutes – email and phone voice mail cannot complete.
The Advantage Tec texting solution is…
ContinueAdded by Thomas F. Jung on May 16, 2017 at 3:48am — No Comments
None of us. But this is one you should read. Why? Because texting to support your service operations is a tool that you should deploy because your competitors are and a large number of your customers want the option to engage you by text.
Download your own personal copy of our article…
ContinueAdded by Thomas F. Jung on May 10, 2017 at 4:05am — No Comments
This year mobile text messaging celebrates its 25th birthday. Many things have happened since 1992 when the first text (in history) was sent. Since then, texting truly has become a cultural phenomenon, and it has undoubtedly changed the way people communicate, both among themselves, and with companies.
But how did it emerge in the first place? Let’s…
ContinueAdded by Thomas F. Jung on April 4, 2017 at 10:34am — No Comments
After a quarter of a century, auto dealerships have finally started realizing that technology works for them, not vice versa. As 2017 has opened the door for innovation, such as virtual reality, but in order to reach this level, the entire car industry needs to pull the brake and realize the benefits of a proven technology. And the key is in text…
ContinueAdded by Thomas F. Jung on March 21, 2017 at 8:27am — No Comments
The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers used the internet to purchase their vehicle and 46 percent use multiple devices to get to a dealer’s website, with 14 percent using only a mobile statistic.
Why are…
ContinueAdded by Devin Koskan on February 6, 2017 at 8:59am — 4 Comments
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