When you consider the most valuable player at your dealership, who comes to mind? The dealer? The GM? The top-performing salesperson? What if I told you it's your receptionist. Yep, the person who is probably at the low-end of your pay scale. They are potentially working part-time, and maybe even new to the job, and you might even have a hard time remembering…
ContinueAdded by Kirstie Thomas on August 28, 2019 at 10:10am — No Comments
This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each and every day to not just work a job, but to build a career? There are many people who started in the automotive industry as a crutch until they found a “better” job. Only a small percentage, however, end…
ContinueAdded by Todd Smith on April 30, 2019 at 10:28am — No Comments
Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing the same thing over and over like Bill Murray in the movie Groundhog Day.
There are two routes to achievement in your life. The first is conformity in which you follow the crowd down a conventional path and maintain the…
ContinueAdded by Todd Smith on March 5, 2019 at 10:13am — No Comments
You're gonna have your whoa-mentum days- those days where no matter how hard you worked, the wheels wobbled and maybe even flew off and you skidded into the end of your day saying, "Whoa!" Whoa-mentum days jack you up mentally and the next day you have the choice to either carry yesterday's whoa-mentum forward, by…
ContinueAdded by Marsh Buice on October 16, 2018 at 5:30pm — No Comments
After losing 70 lbs many people ask me how I lost the weight and although I was excited to tell them all of the thoughts and methods that went into my no pill, no surgery weight loss, I found that I would lose them in mere seconds. At first, they were eager to hear, but when I exploded into my passionate ordeal, their eyes would glaze over with information overload.…
ContinueAdded by Marsh Buice on October 10, 2018 at 6:30pm — No Comments
Added by Marsh Buice on September 19, 2018 at 1:00pm — 3 Comments
As there are several different departments in dealerships, each with their own goals and targets, it is quite common for inter-departmental fighting to occur – a woe of many a manger. This happens because each department attempts to preserve revenue within their own department – other departments be darned!
For example, the used car manager will complain…
ContinueAdded by Ujj Nath on July 10, 2018 at 9:46am — No Comments
Added by Mike Gorun on October 10, 2017 at 9:36am — No Comments
Added by Dave Benson on March 31, 2017 at 10:22pm — 2 Comments
If everyday you woke up and weren’t tired….
If you were never sick…
If you never suffered the death of someone close to you…
If you never hit life’s walls- the sudden loss of a job you gave nearly half of your life to, the forced bankruptcy because the economy tanked, the 15 year ride or die marriage ending in divorce, watching your car get repo’d while you hold on to your 5 year old son for comfort, and/or the foreclosure of the only home your children…
ContinueAdded by Marsh Buice on March 19, 2017 at 11:04am — 2 Comments
As negotiations are an expected part of the vehicle buying process, there are three strategies we advocate doing often and consistently to increase your sales gross and reduce many of deal-cutting concessions.
Depending on how you respond to a customer will determine if you get the deal and how comfortable the customer feels about their experience.
By…
ContinueAdded by Richard Keeney on March 16, 2017 at 1:30pm — No Comments
Someone's always coming by the dealership selling "plate lunches." Good ole', waist-busting southern cooking such as Smothered Chicken with rice and gravy or Fried Fish and Crawfish Etoufee-these plates are so loaded down with food, you can literally hear the Styrofoam cracking when they hand it to you.
Most vendors sell their dinners the same…
Added by Marsh Buice on March 11, 2017 at 2:34pm — 5 Comments
My 13 year old son has not had the best relationship this year with math. In short, math has kicked his butt so much so that he's almost given up. Last night I saw him sitting on the couch just staring at his math worksheet. Watching him out of the corner of my eye, he kept staring at it, but never would put pencil to paper. Noticing this, I sat down beside…
ContinueAdded by Marsh Buice on February 23, 2017 at 11:44am — 3 Comments
January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at the 2017 NADA Conference & Expo.
"Yesterday's closing techniques will no longer work with the tech savvy buyers,…
ContinueAdded by Richard Keeney on January 2, 2017 at 10:30am — No Comments
Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day Boot Camp, training just got a lot easier for managers…
ContinueAdded by Richard Keeney on November 30, 2016 at 12:00pm — No Comments
Role-playing with your sales team will give them the confidence and inspiration to know what to say when handling objections from potential customers. Just like in sports or the fine arts, honing your craft involves practice. Through role-playing, your sales team will master professional and effective responses to the most common objections.
In …
ContinueAdded by Richard Keeney on October 26, 2016 at 2:30pm — No Comments
As we’re helping people with some of their biggest investments, it’s our moral duty to be there for our customers by following up on services they’ve initially declined. Ethical practices in the car business go a long way in retaining customers and increasing referrals.
You won’t be setting yourself up for disappointment. It’s not a lost cause. Here’s…
ContinueAdded by Richard Keeney on September 27, 2016 at 10:30am — No Comments
Is your sales team committed to giving it their all 100% of the time? Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals.
Our dealership motto:
100% of the customers will receive
100% of what we have to…
ContinueAdded by Richard Keeney on September 8, 2016 at 3:30pm — No Comments
Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved, many programs became digitized with key tags, cards and other ways for retailers to keep track of these transactions, aside from purely manual means.
Then came big data, enabling…
ContinueAdded by Mike Gorun on August 30, 2016 at 8:51am — No Comments
Women purchase over 50% of the cars bought and play a major role in over 85% of car purchases.
Women are not only coming in more armed with researched information, but they are practical, savvy, and open to change. They want to develop a relationship of trust with a dealer and it’s up to us to rise to their…
ContinueAdded by Richard Keeney on August 12, 2016 at 4:00pm — No Comments
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