All Blog Posts Tagged 'mystery' (3)
Solution Provider Why Does Lead Response Even Matter?
(Another helpful excerpt from our free 2015 Car Dealer Mystery Shop Study of more than 400 dealers.)
Why Does Lead Response Matter?
Lately, much has been written about the drop in the number of electronic sales leads dealers receive – not coincidentally, of course, most often by those wishing to sell more of their own brand of marketing to these same dealers – and while the decline…
ContinueAdded by Steve Stauning on July 21, 2015 at 11:46am — 1 Comment
Solution Provider The Great Auto-Response Debate
We just finished a 30-day, full (email, phone and text) internet sales mystery shop of 21 dealers for a 20-group presentation I’m delivering next month. Of the 21 dealers we shopped, only five sent an auto-response to the inbound e-lead. Five! This means more than 75% of the dealers did not use an auto-responder.
The 20-group I’m addressing is a mixed group with mostly GM dealers; and it’s interesting that only one of the General Motors dealers used an auto-response. This…
ContinueAdded by Steve Stauning on July 12, 2015 at 12:18pm — No Comments
Solution Provider Dreaming is not enough!
Added by MANNY LUNA on September 28, 2010 at 12:21am — No Comments
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