Hello Fellow Dealer Elite members and friends.

It has been a while since I have had the time to put together a blog post of Dealer Elite because it has been a very busy year so far and to be honest I have not had the time. I took a look at the Auto News program today and to be honest was very surprised to see that companies from Chrysler Dodge Jeep Fiat customers are reaching the CEO of the company.

I must say I was also very happy that…

Good morning Dealer Elite Members.....

As I travel around North America and speak to salespeople, customers, managers, owners and BDC reps I am always surprised by how often salespeople are prevented from selling vehicles buy not asking great questions.

The situation usually starts after a salesperson has spend several hours with the customer and asks for the order. The customer usually says something like, I need to speak to my wife, my friend, my dad, my…

Good afternoon Dealer Elite Members and associates,

I have been noticing a disturbing trend in retail lately and I am sure it is also true in other areas of the workforce as well. As we become more and more connected with Social Media, Smartphones and the internet red flags are popping up everywhere for me.

Everyone is becoming more and more distracted and this means productivity, focus and results are being affected. Of course this is happening when driving in…

Good morning Dealer Elite members and friends,

In my travels I visit hundreds of dealerships as a consultant and sometime as an observer or even as a consumer. Some of the things I see amaze me, some in a good way and some in a bad way. For example I was touring a series of dealership locations over the weekend and I must say that each dealership had a different customer experience.

It was saturday and it was quite warm so I was dressed casually and I visited…

Good morning Dealer Elite Members,

As i visit retailers of all stripes I find an interesting problem happens again and again. Simply put it prevents the sales, service and part department from creating happy customers and generating more sales service and parts sales as well.

Here are the details:

One: No customer really cares about why a request is not possible.…

Hello Dealer Elite Members,

First of all I am sorry I have not been more active this week. I have been burning the candle at both ends lately and it has been catching up to me. I have also had the opportunity to read several books on retailers who are the gold standard in their industry. One of them is Nordstrom’s and one of them is Apple Computer.

I was able to learn a great deal about why both of these retailers have not only a great reputation but also…

Good morning Dealer Elite Members, True Car is back for a second round.....

As I mentioned in my post last week there are big changes coming in the automotive space. True Car has learned from their past mistakes and hopefully has a little more respect for dealerships this time. Their president a former Nissan executive visited the Auto News office last week and was featured on their site this morning.

Here is the link:…

Hello Dealer Elite Members......

It looks like Auto Trader needs money much like Facebook did a while ago, and you know how that has gone so far!

As I travel around the country ans work with dealers on maximizing leads, traffic and driving more sales I have noticed more and more that dealerships are looking for "FREE" or low cost ways to promote their vehicles. Sites like Craigs's List and kijiji (Ebay), are currently changing the online marketing…

Thank You Dealer Elite Members

First of all I would like to thank Dealer Elite Members and others for taking the time to View my last Blog Post, I appreciate it. I was advised at had been viewed over 700 times so far, my sincere thanks to everyone.......

Now we all know the automotive industry needs to move into the 22st century as quickly as possible. Some of you may ask why, when some of the tactics still work.

Well let me give you some examples from…

Good Morning Dealer Elite Members and Car Guys and Gals everywhere.....

As an industry we have had our ups and downs, our challenges and our opportunities. As I travel around North America I see the whole range of Owners, Managers, salespeople and customers. I also see examples in our industry and in other industry of how we can move the industry forward and change the process for the better. We have spend the last 30 to 40 years conditioning customers that we can sell in…

Is your dealership looking for more customers in 2012?

The first question is how many of the people who walk into your service drive, showroom and virtual showroom are you aware of and more importantly how are you managing these customers. As I travel around north America and work with large and small dealerships I see the following problems over and over.

One: Most dealers don't have accurate numbers in the following "Basic Areas".

Floor…

As I travel around North America I hear it again and again, the service at the dealership I went to was the problem.

I was on a plane yesterday and had a chance to speak with quite a few "real" car customers and I asked them what there experience has been the last time they were at their local car dealership. Here is what they had to say.....

One: The first person I spoke to said he had called his local Honda Dealership and asked if…

The Right Process is the key to success in every industry period.

Most business professionals already know that process is what drives success. most if not all of the worlds most successful companies depend on it. Companies like McDonalds, Starbucks, Disney, Hilton to name just a few. The big challenge facing the automotive industry today is not the "Road to the Sale" it's all the other things we do that are not process driven.

Simple things like…

Good Morning Automotive universe......

As I travel around North America setting up Business development centers for dealerships I get asked the following question quite often. How can we convince our current sales team to reach out to more customers and enlist them to help the Business Development Center?

The answer is quite simple really, convince them that in order to make a great living and "work less" over time they need to build their…

Good morning automotive world.......

As a performance consultant for Proactive Dealer Solutions I travel around North America helping dealerships contact their customer base and help them grow their business. These same dealerships ask my advise on a regular basic on CRM's and which one they should select to maximize BDC and make it easy for their staff as well.

This is always a challenging question, but I never back down from a challenge in my life. Here are…

Proactive Dealer Solutions has worked with thousands of dealers all over North America for over 20 years now.  We get asked all the time what is the secret to your success with automotive dealers?  The answer is simple we bring processes that work, and dedicated staff that works with dealers to create, rehabilitate, or expand a team of experts who work with management to grow automotive dealerships all over North America.

The bigger question is why have dealers waited…

As an Internet and Social Media nut I love technology. I also love the fact that there are companies in the market who are trying to help Dealerships sell more cars. There have been websites for years that have sold consumers invoice pricing and of course Automotive brokers have also be playing games with consumers for years now.



Before you make a decision on True Car you need to read these articles:…

Looking to reach customers that are in your area right now?

Sick of spending thousands on marketing that just does not deliver the customers?

Think Social Media is a passing fad?

Facebook just bought Gowalla!

I just learned that one of the heavy hitters in Social Media a little known company called Facebook just bought http://gowalla.com/, which is…

Good morning Automotive world.....

The BDC Experts have been training Automotive professionals how to drive traffic and create more business for dealerships across Canada, the United States and Australia for many years now. The question is does your dealership want more sales, service and Internet business?

The next question is do you have a plan to get to that next level or like most dealerships are you just setting a growth target without a "game-plan".…