Hope you are all enjoying your Wednesday, check out Kingston Nissan's Uptown Funk Parody, it's definitely pretty good! …

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There’s no doubt that customer satisfaction is important to all car dealerships. Whether a dealership actually cares about making the customer happy, or merely wants to ensure that their CSI scores stay acceptable to the OEM, these scores play a major factor in the overall health of a dealership. Poor online reviews can sway a buyer to go somewhere else. Poor CSI scores can…

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2015 Nissan Versa Note SR is Coming Soon!

The new 2015 Nissan Versa Note SR features design cues of the new Nissan 370Z NISMO Edition. For many car enthusiasts, the NISMO and SR editions of the Nissan lineup have been their focus when shopping for a Nissan. Nissan has taken advantage of this by offering SR and NISMO editions for some of their compact…

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The 2015 Nissan 370Z NISMO Specs!

Based on the styling, handling and aerodynamics of the GT-R, the 2015 Nissan 370Z NISMO edition features front and rear bumpers designed to balance out the downforce and improve overall handling. The NISMO Red Stripe has been designed into the front and rear bumpers as well as the side skirts and mirrors to give it that iconic…

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Attention Nissan Dealers

Nissan is rolling out a digital signage package for it's dealerships and the articles insinuate that it is mandatory for stores at a certain level of production. The cost of the system is $6500 for the first year on a three year agreement. For this price, you get a TV and a digital menu board that simply shows a menu and not much else. 

If you want additional systems, you can add more -- at the same price -- with the additional systems…

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http://www.pinebeltauto.com/

Congratulations to Martin D'Amato, Internet Director of Pine Belt Automotive in Toms River, NJ! 

Martin oversees 4 dealerships that are Delivering…

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Good morning Dealer Elite Members,

As i visit retailers of all stripes I find an interesting problem happens again and again. Simply put it prevents the sales, service and part department from creating happy customers and generating more sales service and parts sales as well.

Here are the details:

One: No customer really cares about why a request is not possible.…

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Good morning Dealer Elite Members, True Car is back for a second round.....

As I mentioned in my post last week there are big changes coming in the automotive space. True Car has learned from their past mistakes and hopefully has a little more respect for dealerships this time. Their president a former Nissan executive visited the Auto News office last week and was featured on their site this morning.

Here is the link:…

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Hello Dealer Elite Members......

It looks like Auto Trader needs money much like Facebook did a while ago, and you know how that has gone so far!

As I travel around the country ans work with dealers on maximizing leads, traffic and driving more sales I have noticed more and more that dealerships are looking for "FREE" or low cost ways to promote their vehicles. Sites like Craigs's List and kijiji (Ebay), are currently changing the online marketing…

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Thank You Dealer Elite Members

First of all I would like to thank Dealer Elite Members and others for taking the time to View my last Blog Post, I appreciate it. I was advised at had been viewed over 700 times so far, my sincere thanks to everyone.......

Now we all know the automotive industry needs to move into the 22st century as quickly as possible. Some of you may ask why, when some of the tactics still work.

Well let me give you some examples from…

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Good Morning Dealer Elite Members and Car Guys and Gals everywhere.....

As an industry we have had our ups and downs, our challenges and our opportunities. As I travel around North America I see the whole range of Owners, Managers, salespeople and customers. I also see examples in our industry and in other industry of how we can move the industry forward and change the process for the better. We have spend the last 30 to 40 years conditioning customers that we can sell in…

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Chicago, Illinois – January 30th – Dealer e Process, the highest rated chat vendor in the country, is proud to announce the launch of the Live Chat Challenge. Dealer E Process is looking for 30 dealers who do not already have Dealer E’s award winning Proactive Managed Live Chat. These dealers will get Dealer E Process live chat on their website free for 30…

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I have been using video as a vital business tool for our online guests here at Kelly Nissan for a while now. I would like to share some of the things that have worked for us.



TOOLS: iPhone, YouTube account, Internet



When a customer inquires about a vehicle online, we like to shoot a quick walk-around video of the vehicle for them to view. This is not an uncommon practice these days with dealerships who are Internet savvy. However, what I think sets us apart is how quickly… Continue