Collaboration not confrontation

The day starts with an offer that’s hundreds below cost with a trade in that’s thousands away from its actual cash value.  The salesperson spent hours from the initial greeting to the vehicle selection process only to have their bubble busted by a ridiculous offer.…

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Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.

The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…

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For more information contact:

 

Adriana DiFranco

3 Birds Marketing

(919) 627-8784

adriana.difranco@3birdsmarketing.com

 

FOR IMMEDIATE RELEASE

 

OneCommand Partners With 3 Birds Marketing

To Power Its Newsletter Connect™…

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When I was last on the "front lines" in automotive retail, I was fortunate to be a Sales Manager for a Dealer Group that was implementing radical changes to its sales process, marketing, merchandising and customer experience. We adopted VAuto as our merchandising and appraisal tool. We went to a "best price first" concept and we revised the Sales Person compensation plan to reward unit levels and CSI. I will outline the experience from the guest walking into the…

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Recently, I overheard two runners conversing about pushing beyond the “sticking point.” You know the point where your mind tells you to retreat; where your legs feel as though they will buckle beneath you. The runner being asked the question took a sip of water, thought about the question and said,…

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We are developing a sales process for Truecar customers and thought we'd share it with the community.…

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I signed up for DealerRater at NADA in 2010



We spent $1500 for a 12 months presence on this site.



We got our customers there to review us and it was working.



When we were up and running there was an ad space available on my site I called and was told it costs $250 per month. Being a small dealer the $1500 was a significant investment so I just could not see paying another $3000 to put an ad on my own page.



Well today my biggest competitor placed that… Continue

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