(Image by Think Stock Photo)
In this latest edition of my series on modern retailing I’m taking on one of the biggest topics in our industry: the one-price store. This model has been around for nearly 20 years. Yet, few dealerships have adopted it even as this…
ContinueAdded by Philip R Spagnoli on July 22, 2021 at 11:19am — No Comments
As an industry, we’re witnessing the largest shift and money grab in history -- from the likes of Carvana, Blinker, and Fair, to the possible entrance of Amazon into car buying.
And now, another huge retail company has decided to jump in… but in a way that dealers may be overlooking.
Walmart recently launched a used-car buying service in…
ContinueAdded by Ujj Nath on April 17, 2018 at 9:39am — No Comments
Collaboration not confrontation
The day starts with an offer that’s hundreds below cost with a trade in that’s thousands away from its actual cash value. The salesperson spent hours from the initial greeting to the vehicle selection process only to have their bubble busted by a ridiculous offer. Of course, the offer is substantiated by the dealer down the…
ContinueAdded by Joe Clementi on February 2, 2013 at 1:30pm — 2 Comments
Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.
The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…
ContinueAdded by Paul Potratz on October 26, 2012 at 11:11am — No Comments
For more information contact:
Adriana DiFranco
3 Birds Marketing
(919) 627-8784
adriana.difranco@3birdsmarketing.com
FOR IMMEDIATE RELEASE
OneCommand Partners With 3 Birds Marketing
To Power Its Newsletter Connect™…
ContinueAdded by Arnold Tijerina on October 22, 2012 at 8:00am — No Comments
When I was last on the "front lines" in automotive retail, I was fortunate to be a Sales Manager for a Dealer Group that was implementing radical changes to its sales process, marketing, merchandising and customer experience. We adopted VAuto as our merchandising and appraisal tool. We went to a "best price first" concept and we revised the Sales Person compensation plan to reward unit levels and CSI. I will outline the experience from the guest walking into the…
ContinueAdded by Joe Pistone on July 19, 2012 at 3:00pm — 1 Comment
Recently, I overheard two runners conversing about pushing beyond the “sticking point.” You know the point where your mind tells you to retreat; where your legs feel as though they will buckle beneath you. The runner being asked the question took a sip of water, thought about the question and said, “I’ve become faster from Point A to Point B, because I push…
ContinueAdded by Marsh Buice on January 4, 2012 at 11:03am — 10 Comments
We are developing a sales process for Truecar customers and thought we'd share it with the community.…
Added by Adam Barish on December 10, 2011 at 11:26am — 44 Comments
(Image by Think Stock Photo)
Added by MANNY LUNA on October 26, 2010 at 10:43pm — No Comments
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