Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV!
Interesting, right?
Watch this episode of Hard Facts for more info.…
ContinueAdded by Paul Potratz on April 7, 2017 at 5:23pm — No Comments
So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.
Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…
ContinueAdded by Paul Potratz on March 28, 2017 at 2:16pm — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your…
ContinueAdded by Paul Potratz on March 24, 2017 at 3:26pm — No Comments
Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!
Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…
ContinueAdded by Paul Potratz on March 21, 2017 at 5:21pm — 1 Comment
We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.
What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…
ContinueAdded by Paul Potratz on March 16, 2017 at 3:54pm — No Comments
Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.
While…
ContinueAdded by Paul Potratz on March 7, 2017 at 1:21pm — No Comments
Quick question -- do you think that advertising has changed in the last 5 years?
On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.
Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn…
ContinueAdded by Paul Potratz on March 1, 2017 at 9:39am — No Comments
Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.
Watch the video to learn more!…
ContinueAdded by Paul Potratz on February 24, 2017 at 2:51pm — 1 Comment
If you’re looking to buy or sell a business, this episode is for you! Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company.
On this week’s Think Tank Tuesday, Paul gives you very important facts that you should take into consideration when buying or selling a business. Your website is only one of them! Watch this episode for more information.…
ContinueAdded by Paul Potratz on November 8, 2016 at 3:44pm — No Comments
Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand.
From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.…
ContinueAdded by Paul Potratz on November 4, 2016 at 5:03pm — 1 Comment
Do you have one of these 5 marketing viruses?
It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know) probably has one of these.
Bring it back to the basics in this week’s Think Tank Tuesday.…
ContinueAdded by Paul Potratz on November 1, 2016 at 4:32pm — No Comments
Finally. Google has recently wrapped up two new updates. Cross-device remarketing is definitely something that has been needed for businesses. It will now allow you to advertise your products across multiple devices.
You might be thinking, “couldn’t we do that on other platforms before?”, and the answer is yes. But now there’s one extra step that is letting businesses tie more consumer information together across devices. …
ContinueAdded by Paul Potratz on October 7, 2016 at 5:20pm — No Comments
Whether you like it or not, email marketing will always come in handy as long as you’re checking your email.
This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially. By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in…
ContinueAdded by Paul Potratz on August 30, 2016 at 9:05am — No Comments
Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates. Watch Samantha in this week’s #HardFacts to uncover what these features are and how it can help your business.
Price ad extensions are the most useful to every business because it has everything to do with offering a product or service…
ContinueAdded by Paul Potratz on July 29, 2016 at 5:22pm — No Comments
We live in a world where we're tricked into thinking we know the bigger picture. In reality, we don't!
Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world. From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…
ContinueAdded by Paul Potratz on July 26, 2016 at 10:31am — No Comments
Let's get serious.
Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.
Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…
Added by Paul Potratz on July 22, 2016 at 10:28am — No Comments
Sick of hearing about Pokemon Go?
You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.
But why?
It could help you get more leads, but the most important part is that it will connect you…
ContinueAdded by Paul Potratz on July 19, 2016 at 2:17pm — No Comments
An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.
Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes,…
ContinueAdded by Paul Moran on March 31, 2015 at 4:00pm — No Comments
Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…
ContinueAdded by Paul Potratz on August 5, 2014 at 10:43am — No Comments
Stop valuing quantity over…
ContinueAdded by Paul Potratz on July 30, 2014 at 11:51am — No Comments
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