1. The Mission…

QUALITY > QUANTITY

Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all digital entities guilty of not delivering QUALITY, measurable solutions to…

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Platform combines content library, analytics engine, and robust predictive modeling and value segmentation capabilities to help dealers sell more cars in a digital age

New Orleans, La., January 30, 2017 – 3 Birds Marketing, a two-time Inc. 5000-ranked automotive digital marketing company, has won a 2017 Automotive Website Award in the Marketing Solutions category for its fully managed automotive digital marketing platform, The Wire 3.0. PCG, the creator of the awards…

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Automotive Internet Sales Interviews TrueCar & Responds To Joe Webb & Brian Pasch...

 

It seems that there was a negative post about TrueCar recently, http://www.dealerknows.com/is-this-the-beginning-of-the-end-for-truecar/ Joe Webb of Dealer Knows published the post and then a lot of people in the industry started to jump on the band wagon of the negativity.…

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February 18, 2013 (Eatontown, NJ) – PCG Consulting announced today the six winners of the 2013 PCG Spotlight awards. The PCG Spotlight Award recognizes the most exciting products at the automotive industry’s largest trade show, the National Auto Dealers Association (NADA) Convention. This year, the convention was held in Orlando, February 8-11^th with over 600 companies exhibiting and over 2,000 products on display.…

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Training a new team of managers can be a daunting task. Get it right and you set your organization up for success for years to come. Do it incorrectly and you have burdened your company with extra costs and stress. My goal here is to help offer a view of a training program I am currently undertaking in order that you have a framework to aid you in the future.

I will be sharing parts of the …

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How many times has your owner or manager announced "Changes are going to be made in regards to ....".

What do the faces of your team look like? Scared? Resigned? Amused?

Instituting change in your company is not an easy thing. It takes time, strategy and a commitment from all involved. It especially takes discipline from the top leaders to keep everyone…

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Scholarship Provides Further Opportunities to Empower Women in the Automotive Industry. 

PCG Digital Marketing’s ‘Pit Stop’ tours are bringing cutting edge digital marketing training to car dealers in the US and Canada. The Pit Stop tours provide marketing tune-ups in social media, lead management, Google maps, microsites, mobile websites, CRM processes, Google Adwords, automotive SEO, fixed operations and integrated advertising…

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PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.



Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…

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Have you ever joined a project or group and you got the feeling it was going to be special? Today I sat through orientation for a new Automotive SEO study program given by PCG Digital Marketing and Driving Sales. he study will give 100 automotive dealers free access to learn SEO strategies to leverage their brand on the internet.



The amazing thing… Continue