As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with Instagram, Foursquare, Tumblr, and LinkedIn sitting comfortably in…

I’m not a big fan of redundancy, especially on social media. Under normal circumstances, if you have good plugins and widgets properly placed on your blog, there’s no reason to have others. If you want to annoy me with a blog post, put an inline plugin, a floating plugin, and another one at the bottom. Oh, and throw in a “Share It” widget just in case three ways to…

One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them worthwhile. For the…

First and foremost, if you're not on top of your other marketing priorities, there's no need to even look at Pinterest at this point. Those priorities should be:

1. Websites
2. Search Marketing (SEO and PPC)
3. Classifieds (AutoTrader, Craigslist, Cars.com, etc)
4. Google Places and Reviews
5. Facebook
6. Other Reviews that Rank for your Name (Yelp, DealerRater, etc.)
7. YouTube
8. Twitter

If all of those are in order and…