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All Blog Posts Tagged 'plan' (8)

Why Auto Sales People Need to Understand How Their Dealer' Floor Plans Work

In the auto industry, there are many pieces that make up the whole market -  from manufacturers to dealers to parts suppliers to distribution and transport to the financing of all these operations on many different levels. I come from the banking side of the industry. Specifically, how new car franchises and private dealers "floor plan" both new units from manufacturers or used units from auctions, dealer trades or trade ins.

One of the biggest inefficiencies in a dealerships…

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Added by Brandon Macomber on April 18, 2014 at 4:06pm — No Comments

What to Do When It Hits The Fan

In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is crisis management. Not every company is going to go off the deep end like…

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Added by sara callahan on May 29, 2013 at 7:01am — 1 Comment

13 Tips For Service Center Marketing

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from…

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Added by Paul Potratz on September 18, 2012 at 4:57pm — No Comments

Race For The Gold

Ok, so you finished with one of the worst months you’ve ever had-now what. You have two options in this situation; you can hold court on the black top and cry a river to a bunch of guys who don’t really care or you can plan for a better month. Speed is everything to your sales career and you must have…

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Added by Marsh Buice on March 1, 2012 at 11:31am — 2 Comments

THE DATA POLICE HAVE ARRIVED

Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and  lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it to…

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Added by James A. Ziegler on January 15, 2012 at 10:00am — 90 Comments

TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Business?

Jim Ziegler asks...

I am hearing a lot of discussion about True Car and ZAG.  I continually scratch my head and wonder if  desperate dealers are doing the marketing limbo "How Low Can You Go?" 

Are we so bad at what we do that we have to line up and pay vendors to lose money? AND, who is giving these…

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Added by James A. Ziegler on November 27, 2011 at 5:30pm — 1860 Comments

Which Event Should I Attend This Fall?

I've been seeing a lot of posts lately about upcoming fall conferences and events. These posts are typically not altruistic. They're written by people with vested interests in specific events, whether that's because they're a speaker or they're the host. Now it's our turn.

For people interested in learning and are considering attending one of these events and aren't sure which to attend, I've created a graphic comparison of the three events specifically being held in October 2011 that…

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Added by Arnold Tijerina on September 1, 2011 at 10:00am — 5 Comments

Dealers In California May Be Forced To Change The Way Salespeople Are Paid

In a class action lawsuit filed on June 21, 2011 against AutoNation (Santa Clara Superior Court, entitled Lilly v. AutoNation, Case No. 1-11-CV-203569), attorneys are claiming that AutoNation is in violation of the California Labor Code by misclassifying commissioned sales reps as exempt from overtime and, in addition, issuing deduct vouchers post-sale for losses in commissionable gross due to repair or…

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Added by Arnold Tijerina on July 25, 2011 at 2:31pm — 21 Comments

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You're losing great leads every day

Posted by Paul Potratz on August 4, 2015 at 5:02pm 0 Comments

How You Can Sell a Car to Your Customers' Neighbors

You're losing sales every month, and by making this one simple change you can put a stop to missing high-converting…

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Discover Your Millennial Market

Posted by Joseph Little on August 4, 2015 at 10:43am 0 Comments

Millennials as Social Influencers: DO Talk to Strangers…

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Going the Extra Mile to Earn Customer Loyalty

Posted by Mike Gorun on August 4, 2015 at 7:19am 0 Comments

With brand loyalty at its highest point ever, it’s time…

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Discover Your Market

Posted by Joseph Little on August 3, 2015 at 6:08pm 0 Comments

De-Mystifying Your Consumer One Demographic at a Time

The modern dealership faces most of the same challenges…

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Why Would Dealers Even Want an e-Lead?

Posted by Steve Stauning on August 3, 2015 at 5:30pm 0 Comments

[With the on-again/off-again debate about Third Party Providers currently on (again), it seems appropriate to present this excerpt from our 2015 Online Automotive Leads mystery shop…

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76% of Women are Active on Social Media

Posted by Joseph Little on August 3, 2015 at 4:17pm 0 Comments

Who Runs the World [on Social Media]? Girls.…

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