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All Blog Posts Tagged 'plan' (9)

BDC Manager and Rep Pay Plan Examples

I've been asked this question so many times, so I decided to put together my own personal guide to share. Do with it what you will. Accept it, challenge it, modify it, it's at least a starting point. It's attached as well. Enjoy!…

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Added by Mike Myers on August 26, 2015 at 10:00pm — 1 Comment

Why Auto Sales People Need to Understand How Their Dealer' Floor Plans Work

In the auto industry, there are many pieces that make up the whole market -  from manufacturers to dealers to parts suppliers to distribution and transport to the financing of all these operations on many different levels. I come from the banking side of the industry. Specifically, how new car franchises and private dealers "floor plan" both new units from manufacturers or used units from auctions, dealer trades or trade ins.

One of the biggest inefficiencies in a dealerships…

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Added by Brandon Macomber on April 18, 2014 at 4:06pm — No Comments

What to Do When It Hits The Fan

In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is crisis management. Not every company is going to go off the deep end like…

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Added by sara callahan on May 29, 2013 at 7:01am — 1 Comment

13 Tips For Service Center Marketing

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from…

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Added by Paul Potratz on September 18, 2012 at 4:57pm — No Comments

Race For The Gold

Ok, so you finished with one of the worst months you’ve ever had-now what. You have two options in this situation; you can hold court on the black top and cry a river to a bunch of guys who don’t really care or you can plan for a better month. Speed is everything to your sales career and you must have…

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Added by Marsh Buice on March 1, 2012 at 11:31am — 2 Comments

THE DATA POLICE HAVE ARRIVED

Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and  lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it to…

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Added by James A. Ziegler on January 15, 2012 at 10:00am — 90 Comments

TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Business?

Jim Ziegler asks...

I am hearing a lot of discussion about True Car and ZAG.  I continually scratch my head and wonder if  desperate dealers are doing the marketing limbo "How Low Can You Go?" 

Are we so bad at what we do that we have to line up and pay vendors to lose money? AND, who is giving these…

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Added by James A. Ziegler on November 27, 2011 at 5:30pm — 1860 Comments

Which Event Should I Attend This Fall?

I've been seeing a lot of posts lately about upcoming fall conferences and events. These posts are typically not altruistic. They're written by people with vested interests in specific events, whether that's because they're a speaker or they're the host. Now it's our turn.

For people interested in learning and are considering attending one of these events and aren't sure which to attend, I've created a graphic comparison of the three events specifically being held in October 2011 that…

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Added by Arnold Tijerina on September 1, 2011 at 10:00am — 5 Comments

Dealers In California May Be Forced To Change The Way Salespeople Are Paid

In a class action lawsuit filed on June 21, 2011 against AutoNation (Santa Clara Superior Court, entitled Lilly v. AutoNation, Case No. 1-11-CV-203569), attorneys are claiming that AutoNation is in violation of the California Labor Code by misclassifying commissioned sales reps as exempt from overtime and, in addition, issuing deduct vouchers post-sale for losses in commissionable gross due to repair or…

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Added by Arnold Tijerina on July 25, 2011 at 2:31pm — 21 Comments

Blog Posts

Pool Route Brokers Help You Own Your Own Business

Posted by Kevin Lee on August 31, 2015 at 11:48am 0 Comments

In today’s economy, it’s better to own your own business than it is to work for someone else. You’ll never really get ahead unless you stop living from paycheck to paycheck and go into business for yourself. Hardworking people are always in…

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Conditions Got You Here Not Circumstances

Posted by Marsh Buice on August 31, 2015 at 11:33am 0 Comments

"Circumstances don't make the man, they…
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What Is The Cost To You Of Losing 1 Sale Per Week?

Posted by Dave Benson on August 30, 2015 at 6:30pm 0 Comments

What Is The Cost To You Of Losing 1 Sale Per Week?



Nothing worse than picking up the phone and hearing a customer say they have decided to buy another brand, or even worse, they are buying your brand, but not from you…



While…

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Best Practices For Gaining New Business

Posted by Paul Potratz on August 29, 2015 at 12:30pm 0 Comments

Our team has outlined 10 tips, tricks, and best practices for…

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5 Ways Car Dealers Can Stand Out on Facebook

Posted by Mark Frost on August 28, 2015 at 4:01pm 0 Comments

Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media.…

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72% of Marketers Say Social Media Helps Build Loyal Fans

Posted by Joseph Little on August 28, 2015 at 12:59pm 0 Comments

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses…

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