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All Blog Posts Tagged 'plan' (8)

Why Auto Sales People Need to Understand How Their Dealer' Floor Plans Work

In the auto industry, there are many pieces that make up the whole market -  from manufacturers to dealers to parts suppliers to distribution and transport to the financing of all these operations on many different levels. I come from the banking side of the industry. Specifically, how new car franchises and private dealers "floor plan" both new units from manufacturers or used units from auctions, dealer trades or trade ins.

One of the biggest inefficiencies in a dealerships…

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Added by Brandon Macomber on April 18, 2014 at 4:06pm — No Comments

What to Do When It Hits The Fan

In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is crisis management. Not every company is going to go off the deep end like…

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Added by sara callahan on May 29, 2013 at 7:01am — 1 Comment

13 Tips For Service Center Marketing

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from…

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Added by Paul Potratz on September 18, 2012 at 4:57pm — No Comments

Race For The Gold

Ok, so you finished with one of the worst months you’ve ever had-now what. You have two options in this situation; you can hold court on the black top and cry a river to a bunch of guys who don’t really care or you can plan for a better month. Speed is everything to your sales career and you must have…

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Added by Marsh Buice on March 1, 2012 at 11:31am — 2 Comments

THE DATA POLICE HAVE ARRIVED

Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and  lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it to…

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Added by James A. Ziegler on January 15, 2012 at 10:00am — 90 Comments

TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Business?

Jim Ziegler asks...

I am hearing a lot of discussion about True Car and ZAG.  I continually scratch my head and wonder if  desperate dealers are doing the marketing limbo "How Low Can You Go?" 

Are we so bad at what we do that we have to line up and pay vendors to lose money? AND, who is giving these…

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Added by James A. Ziegler on November 27, 2011 at 5:30pm — 1860 Comments

Which Event Should I Attend This Fall?

I've been seeing a lot of posts lately about upcoming fall conferences and events. These posts are typically not altruistic. They're written by people with vested interests in specific events, whether that's because they're a speaker or they're the host. Now it's our turn.

For people interested in learning and are considering attending one of these events and aren't sure which to attend, I've created a graphic comparison of the three events specifically being held in October 2011 that…

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Added by Arnold Tijerina on September 1, 2011 at 10:00am — 5 Comments

Dealers In California May Be Forced To Change The Way Salespeople Are Paid

In a class action lawsuit filed on June 21, 2011 against AutoNation (Santa Clara Superior Court, entitled Lilly v. AutoNation, Case No. 1-11-CV-203569), attorneys are claiming that AutoNation is in violation of the California Labor Code by misclassifying commissioned sales reps as exempt from overtime and, in addition, issuing deduct vouchers post-sale for losses in commissionable gross due to repair or…

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Added by Arnold Tijerina on July 25, 2011 at 2:31pm — 21 Comments

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In the Middle, it's the Messaging that Makes Digital Success

Posted by JD Rucker on July 5, 2015 at 10:07am 0 Comments

In the world of digital advertising, there are three…

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Have You Got Customers, Clients Or Guests?

Posted by Dave Benson on July 3, 2015 at 7:33am 0 Comments

Some dealerships call them customers, some call them clients, others call them guests…

I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.

Physiologically…

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Service Your Mercedes Benz At Authorized Service Centers

Posted by Simon Hopes on July 3, 2015 at 3:09am 0 Comments

A Mercedes Benz is an engineering marvel. It not only looks good, it is a symbol of luxury. The owner of a Mercedes usually treats it like a child and takes care of it very well. At the same time when you need to service the car, it is necessary…

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5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on July 2, 2015 at 8:43am 0 Comments

When someone new to digital marketing reads…

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Today’s Sales Tip PLUS Free Closing Ratio Tracking Tool

Posted by Dave Benson on July 2, 2015 at 1:19am 0 Comments

What’s the most important number you need to know in…

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Preempt Lease-End Competition for Your CPO Inventory

Posted by Ryan Mayo on July 1, 2015 at 4:30pm 0 Comments

The combination of consumer demand, increasing…

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