I've been asked this question so many times, so I decided to put together my own personal guide to share. Do with it what you will. Accept it, challenge it, modify it, it's at least a starting point. It's attached as well. Enjoy!…Continue
In the auto industry, there are many pieces that make up the whole market - from manufacturers to dealers to parts suppliers to distribution and transport to the financing of all these operations on many different levels. I come from the banking side of the industry. Specifically, how new car franchises and private dealers "floor plan" both new units from manufacturers or used units from auctions, dealer trades or trade ins.
One of the biggest inefficiencies in a dealerships…Continue
Added by Brandon Macomber on April 18, 2014 at 4:06pm — No Comments
In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is crisis management. Not every company is going to go off the deep end like…Continue
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
Added by Paul Potratz on September 18, 2012 at 4:57pm — No Comments
Ok, so you finished with one of the worst months you’ve ever had-now what. You have two options in this situation; you can hold court on the black top and cry a river to a bunch of guys who don’t really care or you can plan for a better month. Speed is everything to your sales career and you must have…Continue
Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it to…Continue
Jim Ziegler asks...
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?"
Are we so bad at what we do that we have to line up and pay vendors to lose money? AND, who is giving these…
I've been seeing a lot of posts lately about upcoming fall conferences and events. These posts are typically not altruistic. They're written by people with vested interests in specific events, whether that's because they're a speaker or they're the host. Now it's our turn.
For people interested in learning and are considering attending one of these events and aren't sure which to attend, I've created a graphic comparison of the three events specifically being held in October 2011 that…Continue
In a class action lawsuit filed on June 21, 2011 against AutoNation (Santa Clara Superior Court, entitled Lilly v. AutoNation, Case No. 1-11-CV-203569), attorneys are claiming that AutoNation is in violation of the California Labor Code by misclassifying commissioned sales reps as exempt from overtime and, in addition, issuing deduct vouchers post-sale for losses in commissionable gross due to repair or…Continue