There was a major shakeup late last year with Craigslist when they started charging car dealers $5 per post. Many who had been using the service directly or paying someone else to post on their behalf abandoned the platform due to the added expense. In retrospect, it was a great thing for everyone involved – for Craigslist, for consumers, and even for car dealers who…
ContinueAdded by Matthew Brown on July 15, 2014 at 12:36am — No Comments
Look, I get it. I understand that it’s hard for vendors and OEMs to produce a social media solution for their dealers that scales properly while still bringing in good content. I do not, however, understand the concept of not even trying to mix things up. There’s an easy road and a hard road for automotive social…
ContinueAdded by JD Rucker on June 18, 2013 at 9:00am — No Comments
When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…
ContinueAdded by JD Rucker on June 16, 2013 at 8:11am — 4 Comments
“I sit down at the computer and think of things to post on social media.”
This is the problem. It’s the challenge that faces many dealers as they try to explore new ideas to post about on social media. They have “social media time” set aside, and…
ContinueAdded by JD Rucker on December 28, 2012 at 8:00am — No Comments
There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have pros and cons. Both have chances of success and failure.
This is Part III of the series on timing. Please read…Continue
Added by JD Rucker on December 6, 2012 at 4:00pm — No Comments
There are tools. Tools are great if used properly. The biggest challenge with tools is that they can be turned into a crutch that actually takes away from the exposure of the post. In other words, you can "tool yourself out of the message" by overusing them or by using them improperly.
Today's webinar was…
ContinueAdded by JD Rucker on October 3, 2012 at 6:00pm — No Comments
by Adam Ross, Managing Director at Infinite Prospects - Online Solutions for Car Dealerships
ContinueThere are almost ONE BILLION registered…
Added by Adam Ross -InfiniteProspects.com on July 23, 2012 at 11:30am — No Comments
TAMPA, FL, February 11, 2012 - That's Us Technologies, Inc.'s LotVantage software was recently named 2011 Vendor of the Year by Dunn Rite Auto. This award goes to the vendor which has out-performed all others in the category of sales and marketing. The award is voted upon by all managers and staff.
"Congratulations to LotVantage on their outstanding service and dedication to Dunn Rite Auto and our customers," said Mike Richardson, General Manager of Dunn Rite Auto. "I would like…
Added by Andrew Compton on February 13, 2012 at 9:14am — No Comments
One question I hear more often than others is, “How often should I post to my blog?” But to answer this question there are so many other related factors to consider it will take you burrowing down a deep rabbit h*** of other similar topics, such as:
Added by Ryan Gerardi on June 1, 2011 at 12:43pm — 5 Comments
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