Despite the pandemic, consumers are still in-market for vehicles. Manufacturers, at one point, were forced to slow production due to local and state regulations. As a result, some dealers have been struggling to maintain a full inventory of vehicles to offer car shoppers. Of course, dealerships cannot control when (or how many) new vehicles they receive from…
ContinueAdded by Sean Reyes on January 22, 2021 at 8:00am — No Comments
Top-of-the-line Environmental Protection Product company recruits fixed ops director with 26 years of experience to lead expansion team.
Columbus, OH – October 5, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced…
ContinueAdded by Tony Gomez on October 5, 2020 at 10:09am — No Comments
Top-of-the-line Environmental Protection Product company recruits fixed ops director with 26 years of experience to lead expansion team.
Columbus, OH – October 5, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced…
ContinueAdded by Tony Gomez on October 5, 2020 at 10:09am — No Comments
As we know, consumers are constantly being barraged by marketing messages. Most of those messages are either via traditional (television or radio) ads. For most retail establishments, in-store retail displays are vital to not only attracting a customer’s attention but also assisting in purchasing decisions. The psychology behind this is that people buy what…
ContinueAdded by Mark Gibson on September 17, 2020 at 8:20am — No Comments
Learn how sales representatives earn up to $3,000/month in extra commissions
Columbus, OH – September 8, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today released a free eBook called “The Auto Dealer’s Guide to a Profitable, Customer-Driven Vehicle Delivery Experience.” The eBook…
ContinueAdded by Tony Gomez on September 8, 2020 at 9:48am — No Comments
Happy customers, happy sales teams, happy dealers
I will keep this brief, (I hear ya sayin …”YEAH RIGHT!”) in fact I will likely struggle to get in 3 or 4 paragraphs…the idea is super simple, but could be very impactful for most dealers.
As you know, margins continue to shrink in new car sales, and we…
ContinueAdded by Chip King on August 7, 2020 at 9:25am — No Comments
The Future of Used Car Recalls …
Added by Chris Miller on October 20, 2017 at 9:47am — No Comments
Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!
Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!
In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…
Added by Paul Potratz on June 7, 2016 at 3:51pm — No Comments
I'm re-launching my Think Tank Tuesday series next week. Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.
How important is a brand? Critical. Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.
Watch these episodes to help develop your brand and become a successful business!…
ContinueAdded by Paul Potratz on May 31, 2016 at 4:58pm — No Comments
Google's User Explorer lets us identify individual users by client ID and isolate data. That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.
You can also create segments to narrow down users who performed a certain action or engaged with specific content. From these discoveries, you can personalize your website based on relevance.…
ContinueAdded by Paul Potratz on May 27, 2016 at 10:22am — No Comments
For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.
Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.
If…
ContinueAdded by Paul Potratz on May 24, 2016 at 11:34am — No Comments
Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.
If you're an advertising or marketing…
ContinueAdded by Paul Potratz on May 20, 2016 at 3:57pm — No Comments
What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand. It’s more than a slogan or the logo that comes with any business. Watch now to see what Andy had to say about branding: …
ContinueAdded by Paul Potratz on May 17, 2016 at 2:23pm — No Comments
On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley. In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …
ContinueAdded by Paul Potratz on May 10, 2016 at 5:14pm — No Comments
You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.
If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com…
ContinueAdded by Paul Potratz on May 6, 2016 at 9:02am — No Comments
The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.
Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…
ContinueAdded by Paul Potratz on May 3, 2016 at 3:19pm — No Comments
This post was originally written by Paul Stowe for the NCM Institute Up to Speed blog. Click here to view the original article.
There continues to be a great deal of misconception in sales managers’ thinking about why they’re not able to increase used vehicle volume. Industry metrics confirm that those…
ContinueAdded by Garry House on July 15, 2014 at 3:30pm — 1 Comment
Unquestionably, the Internet has changed used vehicle shopping habits and as a result, many dealers have altered their manner of presenting and pricing pre-owned cars and trucks. Today’s successful used vehicle merchant recognizes the changed market realities and adapts accordingly. In order to ensure that our vehicle makes it to the prospect’s “short list,” we must have an aggressive, competitive pricing policy – but we must also have a sales process that effectively…
ContinueAdded by Garry House on June 12, 2014 at 9:00am — 1 Comment
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