Ladies and gentlemen, we are back with our newest video in the series, Advertising for Success! We’ve given you some work to do. Have you been keeping up?…
ContinueAdded by Damian Boudreaux on December 1, 2021 at 1:54pm — No Comments
Ever walk into a McDonald’s and just watch their process at work? If not, take the time to observe next time you visit one of these iconic fast-food chain restaurants. You’ll witness employees, who average just $10.12 per hour*, move with the brisk pace, tempo, and synchronicity of a well-trained team as they interact with each other and their…
ContinueAdded by Tony Gomez on November 24, 2020 at 9:59am — No Comments
One of the most popular metaphors in business is how leaders are the pilots of their organizations: in the driver's seat, handling turbulence, and getting employees and customers to their destination. This is an easy metaphor to apply to automation, especially since aviation’s adoption of automation follows a similar path as it does with the automotive…
ContinueAdded by Steve Southin on August 4, 2020 at 10:07am — No Comments
Changing this industry starts with you, leaders.
Quit managing numbers and cars, and start loving people. Let’s think back to your beginnings. How did you get started? Who was your mentor? What did they do to help you grow?
Your raise becomes effective when your salespeople do. How do you build…
ContinueAdded by Damian Boudreaux on May 5, 2020 at 1:00pm — No Comments
Treat this business like your own… because it is! Your desk is the front door to a business that works for its customers. Those customers - they’re yours.
Yes, you work in a store with a manager and an owner. But it’s your name on the line here. It’s you who people will want to tell their friends about. They don’t say, “Go to…
ContinueAdded by Damian Boudreaux on April 26, 2020 at 1:00pm — No Comments
While we invest our saving in buying a car, we want to make sure that nothing happens to it because it takes a lot of money to buy it and then get it repaired at the times of damage. The insurance companies know how difficult it can be for the car owners to spend a lot of amounts when the car faces serious accidents with serious damages and that is why they help you with the car insurance service. Having car insurance protects you financially if you go through…
ContinueAdded by Mark Simon on November 26, 2019 at 5:14am — No Comments
Shaping great customer experiences and setting more appointments begins with one of the first critical moments, the phone call. The first impression of a call is more important than ever. After all, it’s a lot easier for consumers to hang up the phone than walk out of a dealership.
To have a fighting chance of setting appointments and closing new…
ContinueAdded by Cory Wright on September 6, 2019 at 10:17am — No Comments
"There are two ways of meeting difficulties: you alter the difficulties; or you alter yourself to meet them," ~Writer, Phyllis Bottome.
For those of you that know me, or if you have followed my blogs for a while, you probably know that customer service is a passion of mine. I genuinely…
ContinueAdded by Veronica Dunford on September 4, 2019 at 10:08am — No Comments
When you consider the most valuable player at your dealership, who comes to mind? The dealer? The GM? The top-performing salesperson? What if I told you it's your receptionist. Yep, the person who is probably at the low-end of your pay scale. They are potentially working part-time, and maybe even new to the job, and you might even have a hard time remembering…
ContinueAdded by Kirstie Thomas on August 28, 2019 at 10:10am — No Comments
Would you like to hear a ridiculous, unbelievable ROI statement? Well, one luxury brand dealership integrated technician videos into its service processes and, in only seven days, made +$250K in customer pay recommended work revenue. In fact, 80% of all closed repair orders for the week had a technician video sent to the customer.
Why do…
ContinueAdded by Ujj Nath on July 19, 2019 at 10:23am — No Comments
Happy customers organically share videos for a viral lift of 564 percent over one year.
Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program with over 7,000 video views and more than…
ContinueAdded by Paul Moran on June 25, 2019 at 10:09am — No Comments
In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price?
The industry is pretty divided on this topic, with consultants, trainers and others on both sides…
ContinueAdded by Brett Sutherlin on February 7, 2019 at 9:00am — No Comments
As front-end margins continue their decline, dealers are more reliant than ever on fixed ops revenue. Fortunately, the opportunity to maximize service revenue has never been greater for dealerships.
In the last decade auto sales have boomed. Factory maintenance programs are driving more initial service visits. Increased CPO sales are creating…
ContinueAdded by Scot Eisenfelder on February 1, 2019 at 10:24am — No Comments
The T.O. strategy has been around for quite some time, yet at some dealerships it’s not an “all the time” thing. Some salespeople view it as a friction point with management. Some handle it very well. They are grateful for the opportunity to get additional support as a final effort to close a sale.
Added by Richard Keeney on December 5, 2018 at 3:00pm — No Comments
It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expert” physician. Ask yourself this question: How much time do I need to invest in myself to master a particular skill?…
ContinueAdded by Andy Church on November 9, 2018 at 10:15am — No Comments
In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles available to car buyers online, a stock photo or “photo…
ContinueAdded by John Wingle on September 18, 2018 at 10:04am — No Comments
I recently read a great blog about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine and create more efficient ways to produce a quality…
ContinueAdded by Steve White on July 23, 2018 at 9:38am — No Comments
Tim James shares why simply having video content isn’t enough in the second video blog in this series.
Added by Timmy D. James on April 30, 2018 at 10:46am — No Comments
Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?
Well, failing to document those recommendations can be an expensive mistake – and not just because you miss out on any future…
ContinueAdded by Ujj Nath on April 30, 2018 at 10:25am — No Comments
Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.
To quickly review, the fundamental basic blocks of a video marketing strategy include:
Added by Timmy D. James on February 28, 2018 at 9:30am — No Comments
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