So that you've got a massive truck with large tires and truck nuts hanging' off the hitch. You figure it have to be the bee's knees with regards to off-roading. That tiny Suzuki Samurai's were given not anything for your Goliath, proper? Not so fast. Let’s break down what without a doubt makes a vehicle successful whilst the going gets tough.

Automakers love…

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message needs to be at every potential touch point possible. The…

A few months ago I wrote a post titled, "How Important Is Price Really?" in which I discuss how there is too much emphasis on price when it comes to vehicle/dealership advertising. If you haven't already…

Good Traffic Versus Bad Traffic

Is there such a thing as bad traffic to a dealership? Can any dealership marketing that draws people into your store or onto your lot really be a bad thing?

Yes, yes it can.…

Automotive advertising agencies are turning to AdAgencyOnline.Net to find cutting edge mobile marketing and sales process solutions.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising social networking / resource portal http://AdAgencyOnline.Net,  reviewed several mobile vendors during his session at The 10th Digital Dealer Conference & Exposition held in Orlando, FL April 19th. - 21st.,…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, has scheduled a follow up interview on his blog talk radio show with three principals from eVBDS, (Electric Vehicle Business Development Strategies), -- George Stellweg, Forest Williams and Carlos De La Guardia.  The trio…

Philip Zelinger, the President of Ad Agency Online L.L.C. and host of an automotive advertising resource portal http://AdAgencyOnline.Net, reviewed a new auto industry social networking club…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the nationally recognized automotive advertising resource / networking portal AdAgencyOnline.Net, announced that he will be reviewing myNegotiation.com on his Lunch With Phil Discussing Automotive Advertising blog talk radio…

As we all get ready for the Holiday season, some of us are already starting to put together our goals for new year. I know, but it is just around the corner.

I just wanted to share with Dealers and others today, how you can increase business and start saving tens of thousands of dollars. In the new age of marketing your business, all the rules have changed. The question you need to ask, looking at your efforts, is this: Do our efforts expose, acquire or engage our…

ON FACEBOOK, NOTHING FOR YOU TO ATTEND....WATCH FOR THE DR I P DOLLAR MAIL PIECE COMING TO YOU THIS WEEK...THEN CONTACT US TO DISCUSS EXCLUSIVE ADS IN YOUR REGION WITH DOC DOLLAR AS YOUR SPOKESMAN…

My Commercial for GoDaddy.com "Who Be Lookin After yer Booty" (think Pirate...not Rap star) is currently in 6th place out of 1500+ entries!!

Hello dE Friends, for the 1st time, I…

As a veteran of the Automobile business I understand the pressure on Managers to deliver on every up that visits the property. Some Dealers say each up or opportunity has a cost of about $350 in marketing expense. I certainly remember some of those opportunities, desking the loss leader first thing Saturday morning.

I also understand, from 10 + years of Internet marketing, dealers I have worked for are spending as much as 15K monthly to pay for leads. Those leads are also…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal -- http://AdAgencyOnline.net -- reflected on the future of the retail auto industry and automotive advertising on his blog talk radio show…