The problem of how to increase recall completion rates has been a thorn in the side of both manufacturers and dealers for quite some time. Despite numerous attempts from several sources, a majority of consumers fail to pay attention to any notification because they discard the mailers, discount the severity of the recall or simply don’t have the time needed…

April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund season has arrived, and with it, infinite profit opportunities for…

Traveling is very important for all the people because they need to participate in various events and either it can be personal or any official purpose. That’s why most of the people are planning their travel in advance to avoid the last minute hurry. This is a good way because a well planning can make the journey as the best one and let the people to avoid their tension. Either…

Credit Card Brand Rate Changes Effective April 2015

Typically, if the card brands are going to make any rate adjustments they will do so in either April…

A recently published white paper covered yesterday in Automotive News titled, “How to Convert Used-Car Shoppers to Buyers,” draws a bold conclusion that flies in the face of traditional used-car merchandising dogma.  That is, the study found ‘nine’ to be the optimal number of used vehicle photos, and that cars…

We've all been asking that age old question when it comes to pay-per-click (PPC) advertising, “Is it worth it?”

It seems like that is the case! In fact, for some types of keywords, PPC ads apparently have higher click-through rates than organic search results, according to a recent study by …

I would like to share some feedback from Internet Sales Managers at a number of very successful dealerships that have seen their sales numbers grow with the implementation of 360-degree spins/panoramas on their sites.

“360’s do a great job of giving our customers the ability to explore any vehicle. They give them that virtual opportunity to see the details if they are not actually here at the dealership. We are confident 360’s make them feel more comfortable and raises…

by Kathryn Carlson