U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which…
ContinueAdded by MANNY LUNA on October 1, 2014 at 5:00am — 2 Comments
Yeah that's right, you heard me... I'm talking to you... I'm calling you out.
I'm looking you in the eyes (OK well, not really since you are probably reading this article, but figuratively, I am burning a cyclops type h*** in your face right now) and telling you that you don't stand a chance.
I'm telling you that if…
ContinueAdded by MANNY LUNA on March 22, 2014 at 6:00pm — No Comments
1. You have no sense of urgency.
Hint: If tomorrows always come, what use is today? There are no tomorrows in the car business. Once your customers leave, you must believe they will never come back. You have one shot to earn their business; your customers may have seen other shows, but they haven’t seen yours. Give them…
ContinueAdded by Marsh Buice on November 8, 2012 at 11:00pm — 8 Comments
In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…
ContinueAdded by Ketty Colom on July 2, 2012 at 9:29am — No Comments

ActivEngage has found the number one cause of automotive live chat failure is the misconception that simply adding a chat application to a dealership website will produce results. Last week we released a new ebook to help auto dealers learn how to…
Added by Justin Braun on February 27, 2012 at 10:03am — No Comments
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