The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with customers and prospects.

Since customer…

America's pastime offers valuable lessons that can be taken off the field and activated in the showroom. Each baseball film shown below contains powerful insights that car dealers can utilize to further increase sales and improve their overall strategy. …

Automax Recruiting And Training And Recruitment HQ Partner Up To Bring New Hiring Technology To Automotive Recruitment

Automotive Recruitment Has Gone From High Technology And No-Touch, To High Technology And High Touch With The Inclusion Of A First…

In most markets, those seeking jobs are also those buying your goods and services.   So how should companies engage with these candidate/consumers while navigating changes in shifting age demographics, new recruiting tools and the desire for a…

DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image.  There is a growing chasm between company and candidate satisfaction with recruiting…

These simple questions and answers will help you see the light!

Q: How much traffic does craigslist get?

A: More than 50 billion page views per month

Q: How many people use craigslist?

A: More than 60 million each month in the US alone

Q: What languages does craigslist support?

A: Catalan, Danish, Dutch, English, Filipino, French, German, Italian, Norwegian, Portugese, Spanish, Swedish, Turkish

Q: How many classified ads does craigslist…

Recruiting Talent The RIGHT Way For Your Dealership 

(by Kevin Bradberry (President/CEO) TK Worldwide)



Two of the hottest topics in the auto industry this year are online reputation and recruiting. Hiring the wrong recruiting company can ruin your dealership’s reputation and cost you BIG!



There are several different ways to go about recruiting talent for your dealership, but the most effective way, aside from strong grass- roots efforts, is to…

Transparency is critical to Generation Y and it starts with the job posting.  Dealerships should consider posting information regarding employment directly on dealership websites to include details on job responsibilities and expectations, compensation and benefit plans,…

One of the retail automotive industry’s greatest challenges is attracting educated and young talent.  Most career seeking university graduates overlook the automotive industry when considering employment.  Their distaste for the automotive retail industry is typically fueled by negative thoughts about long work hours and confusing, commission-only based pay…

Let's Play Ball!!!

Wikipedia defines "Teamwork [as] the capability to comprehend and recognize the diverse strengths and abilities in a group setting and then applying them to one final solution The concept has spread from the world of sports where it is well known and accepted, to business, so much so that it is in danger of being considered by some as an empty buzzword, or a…

Time and time again I continue to hear that dealers and other companies are having a hard time finding and keeping the right good employees.

A couple of things come to mind when they say this:

1. With turnover like the fast food business, we must be doing something wrong.

2. What is your recruiting and hiring process look like? In most cases, it…

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"You don't get paid for the hour.  You get paid for the value you bring to the hour.” 

~ Jim Rohn

Recently, I had a day in which the time seemed to sit still.  I glanced at the clock for the tenth time and it was only 1:30pm.  How could this be?  I felt like…

Automotive management tasked with the job of recruiting car sales people in addition to their other duties, often find themselves underachieving in terms of production. …

Part of my life was spent in Southeastern Oklahoma.  I remember teenage boys coming to the ranch dressed in their "good jeans" with a tucked-in "nice shirt" and driving their daddy's "dress truck".  The purpose was to show my aunties and uncles, that they were gentlemen and worthy of the responsibility of the social company of the young…

I love going out to dinner when the wait staff remembers me and greets me like a friend.  The looks on my guest’s faces are priceless!!!  Everywhere I go; it seems the red carpet is waiting on my arrival.   Even my friends are eager to join me because via association they too get special treatment.  So, how did I earn my VIP status?  It was easy.  I just started treating each person I…

Each year, I make the pilgrimage from coast to coast to spend time with my family.  It is a journey I greatly anticipate as I find myself not only home sick, but in need of family time after a few months away.  I eagerly anticipate my work day to end and the voyage to begin with a dash to the airport.  This delight usually melts away like a snowman standing in the sun, by the time I make it to the TSA…

http://www.dealersynergy.com 856-546-2440

Dealer Synergy Is HIRING! We Are Looking For Social Media Analysts. We Are GROWING & Need Social Media…

I have been fortunate in life in that I have been given the opportunity to have worn many hats.  Having a broad level of experiences in life has given my personality a great deal of depth.  I have always been a marketer in some role or another.  One of these marketing roles was that of an entertainer, in which I marketed what would become my signature brand of “fun, joy and ease" as a singer and…

Recently, I competed for the National Title of Ms. US Forestry Queen and heard several times over the weekend, “You are an extraordinary woman!”  I am humbled and appreciative of any complement, but this one makes me giggle a little on the inside.  Why do I giggle?  Thank about…

        It's no secret that those of us who train for The Dealer Resource Group, spend a ton of time on the road.  A lot of windshield time can make you listen to anything on the radio to just hear some noise and stay awake.  That happened as I was driving 11 hours to get to our last assignment.

           I'm hitting the seek button on my rental's radio for what seemed like hours when it finally found a station.  I heard that familiar twang of the guitar and knew this was a country…