Yes, that’s right! @Dearborn. Or @Minneapolis. Or @Lafayette. At whichever city you’re in, there is local advertising of so many kinds. We’ve been discussing this topic for a few weeks now in our video series, Advertising for Success, and I think it’s high…

Welcome back to our video series, Ali Reda’s Road to Sales Success. We want you to find incredible amounts of success, and we’re going to do everything we can to help you find your way to it. So, we’ve…

Last week, in Ali Reda’s Road to Sales Success we revealed that Carlos - new to the business - hadn’t taken any transactional customers in his first couple of months in the…

Our video series, Be Aware of Your Business, has been taking you on a journey of self-discovery. It’s all about awareness, folks! And that presence in every moment, that goodness that you bring to the lives around you, that ease in who you are is going to move your business to that next level.  Let’s continue our discussion from last week, and really press in on that apple…

Last week, in our video series Be Aware of Your Business, I told you a little about an experience I once had at a restaurant called Casa Manana. Had it not been for the…

We’re back with another video in our series, Quality of Life!

Bringing you up to speed, we’ve been hearing all about the Five…

We want you to be profitable and proud of what you do. We want you to have all the success that you deserve. We want you to know that it’s possible for you! That’s exactly why we started the video series,…

In last week’s video from the series, Quality of Life, we began to learn more about CONSISTENCY…

Stop wasting your time. If somebody convinced you that the best way to work is to wait for the next up, we need to talk.

First of all, congratulations! It’s not going to be very hard at all to live up to the expectations our industry has for you. All you’re expected to do is close 20% and…

In last week’s video, from the series What’s the story with Ali Reda?, we started to talk about how and where to connect in your community. This week,…

In our video series What’s the Story with Ali Reda?, we’ve been learning all about how Ali ended up here with us, how his business has evolved,…

Here we are again, with the video series, “What’s the story with Ali Reda?” You may be thinking, “What is Ali Reda doing with Auto Training Academy?…

We’re back with our video series, “What’s the story with Ali Reda?” Bringing you up to speed, we’ve been hearing from Ali on the importance of being part…

Dealer and Manager, do you feel frustrated by costly expenses needed to get customers through the door?  Salespeople who build something really significant, by flexing their own marketing arm, understand the importance of personalization.

Many dealers have a few sales professionals that really get…

The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an easier and more convenient experience for consumers which,…

I recently attended a few conventions where I had the opportunity to meet and talk with many automotive product vendors and automotive dealer principals. Often, the conversations revolved around relationship-building between the two. When asked, both the vendors and the dealers agreed that the most important thing in any business relationship is the…

Take Control of Your Dealership’s Communication

If you want to capture the attention of shoppers in today’s market, communication should be one of the sharpest tools in your toolbox. Remember the days of desk phones and tangled cords? The me-to-you approach of salespeople who told customers all about the cars on the lot?  The newspaper ads that detailed the “special invitations” to save?  Say good-bye to all of that, because dealership communication has come…

Part II: Increase Employee Engagement

When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines.  Most businesses already know increasing employee engagement is important, because engaged employees are more dedicated, motivated, and committed to helping them succeed in their overall endeavors.  You’ve heard quite a bit about how social selling can boost your profits, but it also plays an…

Dealerships today have to edge out more and more competitors in order to win customers. Because of this, they are constantly looking for new and better ways to distinguish themselves and gain an advantage in the marketplace. One way dealerships can increase their curb appeal is by empowering employees and developing strong, engaged workforces. This involves encouraging employees to take control and make decisions, ensuring they feel more confident and involved in dealership…