Are you ever frustrated by the inaccurate sourcing of sales? I'm sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale.

However, there are so many variables along the way that dealers often either get confused or simply give up and assign credit to the "auto…

How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis. This installment will tackle…

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. 

If you’re a dealer, you are used to vendors providing reports measuring their performance. These reports each present their own challenges because…

Is data your best friend or your worst enemy?

Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers, reports reveal important information such as how many units your dealership has sold this month, how many customer-pay ROs you've…

When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting accurate data into your CRM is the first step toward attribution,…

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too many dashboards making it impossible to focus on the data?…

PALO ALTO, CA, January 19, 2017 – Rapid Recon, the undisputed leader in Time-to-Market Workflow™ software and reconditioning center transformation, will reveal its powerful reconditioning management tool, Group Reporting, at NADA ’17 in New Orleans next week. 

Group reporting compiles and indexes in graphical…

When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…

How many positive reviews from customers…

Tracking Traffic Is Crucial to Car Dealership Sales Success

You cannot manage what you can’t measure.  As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …