Every year around this time, dealerships find themselves making decisions about how to move forward with their marketing. The NADA Convention is often a starting point for the decision-making process; whether you go or not, the post-NADA whirlwind is a great time to grab the latest and greatest from the various vendors around the industry.
It's not just for…
ContinueAdded by JD Rucker on January 23, 2014 at 4:30am — No Comments
This is part 1 in a series about building brand ambassadors at the dealership.
It isn’t what you’re saying on social media that has the biggest effect on your business. It’s what others are saying about you that makes the true impact.
I’ve used those words in various forms since 2008. It’s…
ContinueAdded by JD Rucker on March 7, 2013 at 6:00am — No Comments
It's one of the most overlooked components of a modern automotive internet marketing strategy. Some do it naturally, expressing the way they want the dealership to be perceived by customers and potential customers by instilling a unified sense of direction amongst employees, on their website, and throughout their online interactions such as on social media or when…
ContinueAdded by JD Rucker on January 10, 2013 at 7:57am — No Comments
This is Part 4 in a 5 part series. Please read the previous posts first or none of this will really make any sense.
ContinueAdded by JD Rucker on November 27, 2012 at 12:30am — No Comments
This is Part 3 in a 5 part series. Read Part 2 here.
By now, you should have an understanding of the importance of having an individual - preferably the owner, general manager, or…
ContinueAdded by JD Rucker on November 6, 2012 at 7:30am — No Comments
We all know it's impossible to make every customer happy. There are often confusions in the automotive industry that consumers simply do not understand. They can do unreasonable things to try to get back at the dealership when they perceive that they were not treated properly.
This was a challenge a decade ago and before when word-of-mouth was arguably the most important factor in the success of a dealership.…
ContinueAdded by JD Rucker on August 6, 2012 at 4:00am — 2 Comments
Added by JD Rucker on November 1, 2010 at 1:45am — No Comments
2015
2014
2013
2012
2011
2010
© 2024 Created by DealerELITE. Powered by