These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…
ContinueAdded by Brett Sutherlin on November 30, 2018 at 10:25am — No Comments
Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many, it’s perhaps the easiest and least expensive way to acquire new customers while also…
ContinueAdded by sara callahan on April 19, 2018 at 9:33am — 1 Comment
As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have become a key part of that decision-making process. Too many bad…
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Added by Chris Miller on January 31, 2018 at 9:16am — 1 Comment
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Added by Mike Gorun on December 26, 2017 at 9:30am — No Comments
Running a car dealership can be one of the most fulfilling jobs in the world. This is something many people here at Dealer Elite know very well. As is always the case, not everything is rosy about this career path and people who are new to the car sales game soon find out that there are quite a few things no one told them about before they opened their dealership.…
ContinueAdded by Tyler Newport on January 31, 2017 at 5:04am — No Comments
Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing -- just about every third party listing service has adopted them and there are many stand-alone services too.
Consumers increasingly conduct their research online during their car shopping…
ContinueAdded by sara callahan on November 9, 2016 at 12:18pm — No Comments
Consumers increasingly use their smartphones to research which businesses they should patronize. These days, online reviews are a big part of that decision process. If managed incorrectly, these reviews can easily flip your prospective customer away from your dealership and into the lap of your competition. And it’s not just a bad review, it’s how you respond to them and…
ContinueAdded by sara callahan on August 11, 2016 at 12:16pm — 2 Comments
Did you know that car shoppers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have positive dealership reviews online? The study, conducted by …
ContinueAdded by Larisa Bedgood on April 7, 2016 at 12:21pm — 1 Comment
Top 3 Dealerships are Acknowledged for their High Review Scores from Women
Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.
DAY AUTOMOTIVE GROUP is awarded the 2015 Certified Women-Drivers.com Auto Group Dealer of the Year.
MIDGETTE AUTO SUPERCENTER is awarded the 2015 Certified…
ContinueAdded by Anne Fleming on February 1, 2016 at 4:51pm — No Comments
What Are The Elements?
What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…
Added by Anne Fleming on January 27, 2016 at 9:00am — 2 Comments
Happy New Year to you all! Now is the perfect time to reflect on your current customer engagement and interactions strategies in order to exceed this past year's business. How to achieve this? Does this sound unreasonable? For starters, with the emerging buying power of women, unemployment at its lowest rate in years, and millennial buyers out in full force, 2016…
ContinueAdded by Anne Fleming on January 13, 2016 at 9:00am — 1 Comment
Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.
Let's check “under the hood” at the Limbic System and the Neocortex. After…
ContinueAdded by Anne Fleming on December 23, 2015 at 8:30am — No Comments
As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s bottom line and creates happy women customers that remain loyal to your dealership. Toning down the Limbic System and firing up your Neocortex will help…
ContinueAdded by Anne Fleming on December 16, 2015 at 8:00am — 1 Comment
Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…
ContinueAdded by Anne Fleming on November 18, 2015 at 5:14pm — 2 Comments
Women buyers have different reasons than men for choosing where they finalize the deal. Understanding the nuances of women’s buying habits can mean the difference of making a sale or losing it.
It's easy to make the assumption that price is the first priority. Price does matter, but it’s weighed along with more emotional priorities like…
ContinueAdded by Anne Fleming on November 4, 2015 at 2:20pm — No Comments
You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like:
Added by Anne Fleming on October 14, 2015 at 1:30pm — No Comments
Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…
ContinueAdded by Anne Fleming on September 30, 2015 at 12:00pm — 2 Comments
Today’s cars continue to become smarter as they “learn” and adapt to the behaviors of drivers. Cars “listen and learn” about the driver to provide the optimal driving experience.
How can your sales advisors learn to engage, optimize and convert women shoppers into buyers and provide the optimal sales experience? What changes can your…
ContinueAdded by Anne Fleming on September 16, 2015 at 12:30pm — No Comments
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