The worlds of public relations and marketing have gone through two major changes in the last decade. The first one came with the mass adoption of the internet as our primary source of information about businesses. The second came a few of years ago when social media became a mainstream method of letting your friends, family, and often the rest…

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If you thought reviews were important before, be ready. The importance just become exponentially higher.



Google's recent changes of integrating and highlighting reviews into their organic listings is making many of the most high-volume local searches a draw for people to click through to see what others are saying about dealers. Most dealers are starting to focus on DealerRater and other review sites, but some are taking it down the wrong path.



This video shows why diversity… Continue