As social media gets more and more entrenched in our daily lives, it’s becoming the easiest and most visible place for one of the most important things your company can have but can’t buy – word-of-mouth marketing.

 

You can have your customer experience down pat, a loyalty…

Continue

The whole idea of a loyalty program is to encourage and reward customers for doing business with you. The easier you make it for them to earn rewards and the more desirable those rewards are, the more likely a customer will…

Continue

We live in a society where we always hear sayings like: “black and white”, “cut and dry” and my personal favorite, “either you’re in or you’re out”.

Another popular one is “what have you done for me lately?”. Whether it is at work, school, home or whatever you are in to, you are usually judged or managed based on the most recent action or development. At work, you get a pay check based on your sales for that week. At school, you get a report card for that last semester. At home, you…

Continue

SAN RAMON, CA – June 27, 2011 – Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper “The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up,…

Continue

Some of you may have had a chance to check out my first blog entry "Reaching Out To Customers Thru Social Media - Part I", this is obviously a continuation of that posting. In each entry I plan on continuing an analysis of free online avenues to promote your dealership or auto-related business.…

Continue

Other than the money part, What are some of the rewards

drawbacks and pitfalls