Created by two automotive industry veterans, Dealer Funnel has proven to increase sales through a combination of social media ads and text messaging.
Sanford, FL – June 2, 2021 – Dealer Funnel, a technology solutions provider for automotive dealers, today announced the…
ContinueAdded by DealerELITE on June 2, 2021 at 10:23am — No Comments
What’s the real cost of training? What’s the real expense?
If you’re like most answering this question, the answer that rolled off your tongue instantaneously was “nothing” then you supported that answer with a statement along the lines of “we pay managers a salary, and they handle it.”
Stop for a second and think about the above statement; while it’s true, they receive a salary, how many managers, when asked to write out their job description, include “training” on…
ContinueAdded by Chris Shaughnessy on September 21, 2020 at 2:19pm — 1 Comment
Several manufacturers, including Tesla, have rolled out some “innovative” features that include self-driving technology. At first glance, consumers like this type of vehicle technology because it typically means that these vehicles are fuel-efficient, use advanced technologically and are, frankly, cool. However, there are hazards involved with this advanced…
ContinueAdded by Dan Beres on September 19, 2019 at 10:24am — No Comments
As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships.
As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing…
ContinueAdded by Scot Eisenfelder on May 24, 2019 at 10:38am — No Comments
In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understand that recalls are not only about vehicle safety but also about an opportunity to engage consumers at their moment…
ContinueAdded by Chris Miller on January 21, 2019 at 10:08am — No Comments
In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…
ContinueAdded by Todd Smith on November 13, 2018 at 11:47am — No Comments
Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and more, dealerships spend tens of thousands of dollars (or more) per month.
Once…
ContinueAdded by Brett Sutherlin on October 12, 2018 at 10:20am — No Comments
No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML) has skyrocketed in the last decade. Today, every industry is strategizing about how to leverage AI and ML to improve business. The automotive industry is no exception. Dealers might think that these concepts mainly impact them at an OEM level, shaping technology…
ContinueAdded by Natalie Born on October 1, 2018 at 10:00am — No Comments
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.
However, it’s still very difficult to know what the best TIME is to post content in order to…
ContinueAdded by Paul Moran on September 24, 2018 at 9:50am — No Comments
I am sure many of you are familiar with the sad fate of Toys R Us. But, do you remember how it originated it’s online journey? In the beginning of the Toys R Us online venture, they made a deal with Amazon to be the exclusive…
ContinueAdded by John Wingle on August 29, 2018 at 10:24am — No Comments
A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for sure!
I have been in this space for a while and seen…
ContinueAdded by John Wingle on August 17, 2018 at 10:09am — No Comments
Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion.
Does your website have 100 annoying pop-ups and 20 different ways to communicate with your dealership?…
ContinueAdded by Steve White on August 14, 2018 at 10:00am — No Comments
You know how service visits affect service retention, but do you know how service visits relate to the customer buying process? According to a recent study conducted by AutoLoop, we discovered that the peak repurchase rate occurs between the fourth and eighth service visit. This valuable insight gives you an edge in your marketing strategy: increase engagement and revenue by…
ContinueAdded by Doug Van Sach on July 23, 2018 at 9:55am — No Comments
I recently read a great blog about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine and create more efficient ways to produce a quality…
ContinueAdded by Steve White on July 23, 2018 at 9:38am — No Comments
Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.
In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint the…
ContinueAdded by Doug Van Sach on July 16, 2018 at 9:15am — No Comments
Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.
In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint the…
ContinueAdded by Doug Van Sach on July 16, 2018 at 9:15am — No Comments
Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars
Columbus, OH, June 25, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch attribution technology into its website, which ensures proper credit is attributed to those marketing sources that influenced…
ContinueAdded by Steve White on June 25, 2018 at 10:02am — No Comments
One of the hottest current trends is influencer marketing. Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it.
Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have purchased a vehicle from your dealership. These influencers can cost upwards of $187,000 per social media post,…
ContinueAdded by Paul Moran on June 25, 2018 at 9:51am — No Comments
These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they look terrible. I’m sure you have seen them and know what I mean – dirty, poorly-presented inventory, ugly banners…
ContinueAdded by John Wingle on June 22, 2018 at 9:48am — No Comments
Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the latest technology is capable of – all of which are ever-changing. With the surge of newer and shinier ways to attract business across a variety of channels, including social media, search engine optimization, and mobile marketing, you might think that email…
ContinueAdded by Graham Annett on May 2, 2018 at 9:41am — No Comments
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