SEO WITH A GUARANTEE?
Tired of Broken Promises? If you could be on the 1st Page of Google, with a money back guarantee, would you the be type company that would close and take care of those leads?
The Great Recession of 2008! Remember the Great Recession of 2008? How everyone was impacted…Continue
Added by Jon Floyd on May 20, 2015 at 8:30am — No Comments
I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere…Continue
Added by Mike Gorun on May 20, 2015 at 8:00am — No Comments
In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…Continue
Many of us in the marketing department have been trying to reach prospects and customers by email since time began. The problem is that response rates (opening, reading and taking action) are droping like a stone. On average an email is only opened, even by someone who knows you 8-11% of the time. And response rates are under 2%. But text messaging (also known as SMS) can get as much as a 75% open rate.
According to a study posted on …Continue
Added by Torrey Russell on May 13, 2015 at 6:30pm — No Comments
Free Online Video Training for Automotive Dealers
Are you an automotive dealer in search of an expensive, online, video training offering for which you can overpay and yet improve nothing? Well, my online video training is still 100% free and it’s helping dealers and salespeople all over the world sell more for more - so it's probably not a fit for you.
If you are interested in growing your business through actionable lessons that cost you nothing, here is a…Continue
Every now and then I find the automotive digital marketing controversies and handwringing on sites like LinkedIn, DealerElite.net and others to be both humorous and disturbing.
Humorous, because it’s really not all that complicated (yet some people insist on adding drama to everything); and disturbing, because no matter what the issue, the bad advice always seems to outweigh the good. (Usually because those creating the…Continue
Added by Steve Stauning on April 30, 2015 at 2:30pm — No Comments
The BEST Automotive Sales, Internet Sales, Phone Sales, BDC, Management Training Is On Bradley On Demand
If you want a FREE test drive for your dealership and start to sell more cars, more often and more profitably… call me or…Continue
Added by Sean V. Bradley on April 28, 2015 at 7:30pm — No Comments
If you are business owner, then you know that the number one thing required for a successful…Continue
Added by Jon Floyd on April 27, 2015 at 7:30am — No Comments
Added by David Simpson on April 26, 2015 at 4:00pm — No Comments
It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent…Continue
Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014. When using this program, people send short…Continue
Added by Jon Floyd on April 22, 2015 at 7:30am — No Comments
Are you using YouTube and Pinterest to promote your online business? If not, then you are missing out on some very easy traffic. Both of these sites have the ability to deliver thousands of…Continue
Added by Jon Floyd on April 20, 2015 at 7:30am — No Comments
If the only place you’ve ever worked is for one of America’s car dealerships, then you may not be aware that other industries don’t reward those who steal from their coworkers. Only dealership employees enjoy the added perk of being rewarded for cheating each other at will.
We call it skating; and it works like this:
A prospect I assisted a few days ago (and properly entered into the CRM) arrives at the dealership while I’m at lunch. He asks for me, though one of my…Continue
No one likes a brash or pushy salesperson. I know that when I go to buy a car I don't want someone who plays all types of pushy sales tricks on me. In fact I will walk away from a dealership if that is the kind of sales people they employ.…Continue
Added by Jon Floyd on April 13, 2015 at 7:30am — No Comments
Those of a certain age will recognize the title as a take-off of a folk song written by Pete Seeger. It was one of the most recorded songs of the early 60’s; appearing on albums by Peter, Paul & Mary, The Kingston Trio, Bobby Darin, Roy Orbison, The Four Seasons, and Joan Baez, among others. It was…Continue
Worriers are always worried about where the next sale is going to come from. They congregate near the front door,…Continue
Training and consulting with America’s car dealers is both fun and frustrating. Fun, because selling cars at retail presents one of the most challenging and (yes) entertaining pursuits one can endeavor to undertake. Frustrating, because car dealers have been presented with so many “quick fixes,” “magic…Continue
Chapel Hill, N.C. – April 6, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A.,…Continue
Added by Paul Mirek on April 7, 2015 at 11:04am — No Comments
A very interesting dynamic occurs when business is good...standards of performance often fall and many managers back away from managing performance. They just let people do what they do and try to keep up with penciling deals and managing inventory. After all...sales and profits are good. However, when business is not good, then everyone starts to look at ways to…Continue
Added by Joseph Rosales on April 7, 2015 at 11:00am — No Comments