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All Blog Posts Tagged 'sales' (934)

How Two Birds with One Stone Protects Your Investment

Have you ever considered targeting your sales and service customers simultaneously? Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.

Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find…

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Added by Alexia E Henson on June 27, 2016 at 9:16am — No Comments

Wish Them Well, But Ask, “What The Hell?” - How to Capitalize On Exit Interviews

Well, you know it’s inevitable.  Eventually some in your dealership will leave, either voluntarily or involuntarily, but will exit nonetheless. Instead of just allowing people to ride off into the sunset, why not invest 5 to 10 minutes with them on the…

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Added by The Mar-Kee Group on June 24, 2016 at 1:00pm — No Comments

Using the Socratic Selling Method

Can you guess what the most common complaint about sales people is, from both customers and sales managers alike?

It's this; sales people simply talk too much. And since many of us do indeed talk too much, what do you think the second most frequent complaint we hear about sales people would be? It's…

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Added by Michael Hargrove on June 20, 2016 at 12:30pm — 1 Comment

Winning Starts With WHY: The Critical Role of the "Why Factor" in the Auto Industry

Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars. Successful dealerships equip their team…

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Added by David Metter on June 17, 2016 at 4:49pm — 1 Comment

Turning the “Perfect” Opportunity into Goodwill and Car Sales

While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense of community and the importance of being involved. A great example of this – and the impact it has had on the community…

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Added by Mike Gorun on June 14, 2016 at 8:29am — No Comments

20th Anniversary Reflections

IT’S BEEN 20 YEARS SINCE THE LAUNCH OF OUR COMPANY, THE MAR-KEE GROUP.  MY GOODNESS,…

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Added by The Mar-Kee Group on June 9, 2016 at 5:00pm — No Comments

10 Baseball Movies that Will Improve Automotive Sales

America's pastime offers valuable lessons that can be taken off the field and activated in the showroom. Each baseball film shown below contains powerful insights that car dealers can utilize to further increase sales and improve their overall strategy. …

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Added by David Metter on June 8, 2016 at 4:01pm — 1 Comment

Where's your money going?

Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!



Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!



In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…

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Added by Paul Potratz on June 7, 2016 at 3:51pm — No Comments

Defining Your Brand

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.

Watch these episodes to help develop your brand and become a successful business!…

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Added by Paul Potratz on May 31, 2016 at 4:58pm — No Comments

Redefining Employee Engagement

There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t…

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Added by Mike Gorun on May 31, 2016 at 8:06am — 2 Comments

How To Control Most Any Argument

Would you like to know how to control most any argument?

First and foremost, we have to understand that two of the most basic of all human needs are to be valued and understood. Virtually every one of us have these needs in common. Then we must understand what an argument actually…

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Added by Michael Hargrove on May 30, 2016 at 2:00pm — No Comments

Setting up Google User Explorer

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.

You can also create segments to narrow down users who performed a certain action or engaged with specific content.  From these discoveries, you can personalize your website based on relevance.…

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Added by Paul Potratz on May 27, 2016 at 10:22am — No Comments

Building Credibility Through Defining Terms

What would it mean to you if you were to pick up a skill that enabled you to quickly build rapport and credibility with your customers and help you earn more of their trust? Would it be worth a little bit of effort and time to master it? And how excited would you be if you could start using this skill with your…

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Added by Michael Hargrove on May 25, 2016 at 12:52pm — No Comments

How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.

If…

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Added by Paul Potratz on May 24, 2016 at 11:34am — No Comments

Using Twitter to Grow Your Brand

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.

If you're an advertising or marketing…

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Added by Paul Potratz on May 20, 2016 at 3:57pm — No Comments

The 'No Money Down' Syndrome

Each month, I get one or two requests similar to the one I received from a salesperson named Phil who works at a dealership in the northwest. I thought it would be a good idea to share with you his particular e-mail and my response.

Phil wrote:

In my sales meeting today we were told that…

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Added by Michael Hargrove on May 19, 2016 at 12:33pm — No Comments

Can you create a timeless brand?

What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand.  It’s more than a slogan or the logo that comes with any business. Watch now to see what Andy had to say about branding: …

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Added by Paul Potratz on May 17, 2016 at 2:23pm — No Comments

Our Dealership's Competitive Advantages



What do you say when your customer announces, "Wait a minute, I can get this exact same car for $600 less at XYZ Motors. Why should I pay you guys more?!"

I can tell you what the average automobile sales person says. They say something to the effect of, "Well, if I could get you…

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Added by Michael Hargrove on May 16, 2016 at 11:40am — 1 Comment

Auto Attribution: Are We Stuck in the Minor Leagues?

There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench…

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Added by David Metter on May 16, 2016 at 11:29am — No Comments

Auto Sales Success With Text Messaging and Short Code Marketing

For some reason, the widespread use of text messaging by American smartphone users has only begun in recent years. Compared to Latin America and Europe, the United States is just starting to take advantage of the diverse functionality of Short Message System (SMS) marketing.



It was not until 2014 that Americans really embraced text messaging. Whereas mobile phone users in Europe essentially grew up with advanced SMS…

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Added by Roy Revill on May 11, 2016 at 4:01pm — No Comments

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Blog Posts

Don't Ask If, Ask Which

Posted by Mike Stoner on July 1, 2016 at 2:36pm 0 Comments

Way back during the Great Depression in the 1930's Walgreen Drugstores hired Elmer Wheeler to help them sell eggs.

You might ask yourself, "why the hell would Walgreen's be selling eggs?"

Well, they, like all drugstores back then…

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Shoppers Speak Out: 5 Things That Are More Important Than Price

Posted by Joseph Little on July 1, 2016 at 10:41am 0 Comments

When shopping for anything, especially big-ticket items like cars, shoppers compare prices. It’s natural to try and find the best deal and save as much money as possible, however, times have changed, and the best price is no longer the sole…

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Response Rate Solutions to Surveys - Reviews - Testimonials

Posted by Steve Santorsola on June 30, 2016 at 3:40pm 0 Comments

A universal challenge for business is the ongoing quest for quality feedback from our clients, customers and patients.  So often, almost in desperation, we adopt third party platforms that promise improved response…

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The ONLY Goals of Your Website

Posted by Steve Stauning on June 30, 2016 at 2:44pm 0 Comments

I hate to break it to you, but if you run a…

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Injecting the Power of Video into Your Content Marketing

Posted by sara callahan on June 30, 2016 at 10:12am 0 Comments

Video content has pretty much become the preferred medium for…

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Food is the Way to a Man’s Heart... But Not That Kind of Food

Posted by Mike Gorun on June 30, 2016 at 9:48am 0 Comments

This common saying is certainly one that everyone knows. And, whether…

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