If the only place you’ve ever worked is for one of America’s car dealerships, then you may not be aware that other industries don’t reward those who steal from their coworkers. Only dealership employees enjoy the added perk of being rewarded for cheating each other at will.
We call it skating; and it works like this:
A prospect I assisted a few days ago (and properly entered into the CRM) arrives at the dealership while I’m at lunch. He asks for me, though one of my…Continue
No one likes a brash or pushy salesperson. I know that when I go to buy a car I don't want someone who plays all types of pushy sales tricks on me. In fact I will walk away from a dealership if that is the kind of sales people they employ.…Continue
Added by Jon Floyd on April 13, 2015 at 7:30am — No Comments
Those of a certain age will recognize the title as a take-off of a folk song written by Pete Seeger. It was one of the most recorded songs of the early 60’s; appearing on albums by Peter, Paul & Mary, The Kingston Trio, Bobby Darin, Roy Orbison, The Four Seasons, and Joan Baez, among others. It was…Continue
Worriers are always worried about where the next sale is going to come from. They congregate near the front door,…Continue
Added by Al Mosher on April 8, 2015 at 12:09pm — No Comments
Training and consulting with America’s car dealers is both fun and frustrating. Fun, because selling cars at retail presents one of the most challenging and (yes) entertaining pursuits one can endeavor to undertake. Frustrating, because car dealers have been presented with so many “quick fixes,” “magic…Continue
Added by Steve Stauning on April 8, 2015 at 9:00am — No Comments
Chapel Hill, N.C. – April 6, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A.,…Continue
Added by Paul Mirek on April 7, 2015 at 11:04am — No Comments
A very interesting dynamic occurs when business is good...standards of performance often fall and many managers back away from managing performance. They just let people do what they do and try to keep up with penciling deals and managing inventory. After all...sales and profits are good. However, when business is not good, then everyone starts to look at ways to…Continue
Added by Joseph Rosales on April 7, 2015 at 11:00am — No Comments
Added by Jon Floyd on April 7, 2015 at 7:00am — No Comments
“What’s the Average Closing Percentage for Automotive Leads 30, 60 and 90 Days Old?”
I recently received a variation of this question from a visitor to my free video training website, and given that many automotive managers,…Continue
Blame Google, a panda and a penguin, and your mother-in-law if you want. But the fact is this...Good Solid Content has become king.
'Panda' became the codeword for the changes in their ranking algorithms by which they ranked sites using texts and…Continue
With all the information out there, it is not surprising that people make mistakes when they are trying to put together a marketing plan online. In fact, some people think they're doing the right thing, and feel discouraged when the…Continue
Added by Jon Floyd on March 30, 2015 at 7:30am — No Comments
It goes without saying that if a business is going to maximize sales revenues they would need to focus on three key areas of business…the people, the processes and performance. I call these…essentials.
Having the right people with the right skills and talents is essential.…Continue
Added by Joseph Rosales on March 27, 2015 at 9:28am — No Comments
The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?
Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…
Added by Josh Knutson on March 17, 2015 at 10:53am — No Comments
Most dealerships E commerce managers believe they are at the top of the technology game when they pay for large budgets that serve up ads, based on IP addresses, or cookie based ads. With the age of revolving IP addresses and cookie awareness, this form of advertising is losing ground quickly, no one has a static IP anymore, and consumers do not even pay attention to those…Continue
Added by Daniela Francheska Sherrod on March 12, 2015 at 3:14pm — No Comments
Statistics show that many businesses, including many automotive dealerships are functioning at 50-60% of their potential. And while some reading this may be producing at a higher level, or may not think that is a fair number with regards to their dealership, I would ask...how good is your dealership really?
You see, it is pretty easy to measure what you did achieve. It is…Continue
Added by Joseph Rosales on March 10, 2015 at 4:30pm — No Comments
Added by Joseph Rosales on March 3, 2015 at 2:30pm — No Comments
Looking for LONG-TERM motivation for your sales team? You'll find it here! Click For Motivation…
Added by Virgil Stanphill on February 27, 2015 at 11:42am — No Comments
With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use. For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass…Continue
Added by Richard Holland on February 26, 2015 at 8:35am — No Comments
Real-time data delivery improves customer service & retention opportunities for auto dealers
ALBANY, N.Y. – February 23rd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced it has integrated its dealership management solution (DMS) with VinSolutions' (www.vinsolutions.com) all-in-one management, sales and service…Continue
Added by Mike Esposito on February 23, 2015 at 12:12pm — No Comments
When will I see you again? No, I am not talking about the 70’s pop song, although the lyrics just may fit the content here. I am talking about the continued trend in customer defections from our dealerships.
Customer’s defect for many reasons and the longer an individual owns a car, the harder it can be…Continue
Added by Mike Gorun on February 23, 2015 at 9:13am — No Comments