In the world of selling and service...performance matters. How long someone has been doing something is not what influences results. What someone does with what they know is what causes positive results.
Take the golfer who has been playing for 20 years. How long he has been playing is not an indication of how good he is. He could be very experienced at doing things in an acceptable and mediocre manner. Thus, length of experience is not an indication of…Continue
Added by Joseph Rosales on December 16, 2014 at 11:43am — No Comments
DMDIRECT announces Michael Vahl as Director for Software Design and Technology
Machias Me, December 15, 2014 - Former software designer for ADP joins DMDIRECT. Michael Vahl has signed on as the technology director for the data mining company. He is responsible for the platform design as well as adding innovations to the data mining service. He has assembled a team of…Continue
Added by John Fuhrman on December 15, 2014 at 10:19am — No Comments
Added by Josh Knutson on December 10, 2014 at 10:41am — No Comments
Question: How much money is sitting in your Dealership Management System (DMS) right now?
Added by Matt Rodeghero on December 5, 2014 at 4:19pm — No Comments
In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a…Continue
Dealing with today's informed customers is as challenging as any time in history. Information is readily available as dealerships around the country lean on the Internet to compete for market share.
Third-party Websites acting as consumer advocates continue to compete for the attention of the Web-savvy…Continue
Added by Joe Clementi on November 19, 2014 at 11:42am — No Comments
Auto/Mate Dealership Systems is conducting a survey on the usage of mobile tablets in the dealership. How many of you are using mobile tablets in the sales process, in the F&I process and in fixed ops? We would like to find out and we appreciate your input!
We're inviting all auto dealer personnel to participate. Participants who complete the survey will be entered into a random drawing to win a $400 Visa gift card. In less than ten minutes--or the time it takes to finish…Continue
Added by Mike Esposito on November 18, 2014 at 2:00pm — No Comments
Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear…Continue
Added by Mike Gorun on November 18, 2014 at 8:49am — No Comments
That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car…Continue
Added by Timmy D. James on November 17, 2014 at 8:30am — No Comments
A name without an email address is a wasted opportunity. For every 10,000 contacts pulled from dealership management systems, on average only 3,000 have deliverable email addresses. This means that most dealers are unable to send emails to 70 percent of their past, current and potential customers.
So I have a friend who called me up in late June and asked me for some help. His daughter, who had graduated college the year before, was having trouble finding a job. He knew I’m in the automotive industry and wanted to know if there might be an opportunity for his daughter. Knowing Tammy, I was thrilled to think that this bright young woman would have an interest in an industry that I love so much.
Although her college had been paid for, Tammy, not one to be idle, worked…Continue
The biggest problem(s) with sales training is the lack of it being implemented in the store. Managers think they don't need it and consequently it is not supported. The video above is evidence of this problem.
Another BIG problem is that the trainer's attempt to pack too much into their programs. The goal of training from the perspective of dealers and GM's is that sales…Continue
Added by Mike Stoner on November 9, 2014 at 9:00pm — No Comments
Data Mining has taken a gigantic leap forward this year as www.dmdirectglobal.com announces the latest in technology advances for data mining of previous customers. DMDirect has engaged top level software designers from ADP and the designer of the site RAPIDLEGAL.com. This means that in addition to having one of the auto industry's top sales expert coupled with the leaders in software design, they can now offer dealers more…Continue
For many car owners, their vehicles become an extension of their lives, a partner, and something that they have a true emotional bond with. In most places, cars are necessary to life. We use them to get to work, visit friends and family and take our kids to football practice. According to…Continue
Added by Timmy D. James on November 3, 2014 at 8:24am — No Comments
Competition in business is usually a good thing. Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back.
In an interesting…Continue
Added by Mike Gorun on October 31, 2014 at 8:38am — No Comments
Added by J.R. Batchelor on October 30, 2014 at 9:28pm — No Comments
One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell…Continue
Added by Richard Holland on October 30, 2014 at 8:52am — No Comments
Added by J.R. Batchelor on October 28, 2014 at 9:36pm — No Comments
I love those great months... who doesn't?. You know the ones.. Excellent production, solid gross and great back end penetration. Record numbers in the service drive and the parts numbers to support the RO's.
Up tick... Up tick.
Business being better at…Continue
Added by Craig Darling on October 25, 2014 at 12:49pm — No Comments
What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing? Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a…Continue