According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while…Continue
Added by Mike Gorun on July 28, 2015 at 9:02am — No Comments
NEWSFLASH: Consumers are tired of wasting 3-5 hours of their lives buying a car.
The average prospect today has done more than 19 hours of research before they ever set foot on your lot; so they know what they want to buy, they just don’t want to spend an entire day buying it from you.
Recognizing the need for speed, some dealerships have done a decent job of abbreviating their Road to the Sale for many customers: getting them from the Meet & Greet through the…Continue
Added by Steve Stauning on July 26, 2015 at 5:30pm — No Comments
Auto Sales and Leasing
Just call 973-530-4135 press 1 for your easy no obligation quote
-like the quote then simply fill out our credit app on our secure site
Either Click Link Below And/Or Copy And Paste In Your…Continue
Added by Empire Motors Corp on July 24, 2015 at 3:33am — No Comments
Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…Continue
Added by David Metter on July 23, 2015 at 9:24am — No Comments
(Another helpful excerpt from our free 2015 Car Dealer Mystery Shop Study of more than 400 dealers.)
Why Does Lead Response Matter?
Lately, much has been written about the drop in the number of electronic sales leads dealers receive – not coincidentally, of course, most often by those wishing to sell more of their own brand of marketing to these same dealers – and while the decline…Continue
What if you could utilize technology to easily understand customers’ behavior and engage them in a more effective, more targeted conversation via digital channels? And what if that same technology seamlessly utilized integrated behavioral patterns and analytics to target ready-to-send campaigns you could access…Continue
Added by Amanda Meuwissen on July 21, 2015 at 10:19am — No Comments
In the past, personal branding by salespeople was geographically restricted, simply because the technology didn’t exist to go much…Continue
Quick Quiz: If you’re part of an automotive dealer group comprised of anywhere between 2 and 290 stores and you do not run a centralized sales BDC, then you’re:
If you answered E, congratulations! You’ve recognized the downside of sending your inbound leads and phones to those black holes…Continue
With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.
Marketing today mandates an omni-channel approach. No…Continue
Added by David Metter on July 16, 2015 at 8:38am — No Comments
In a recent press release, Amazon announced that, in celebration of its 20th birthday, July 15 will be “Prime Day” – a day on which Amazon claims it will offer more deals to its loyal Prime members than…Continue
Added by Mike Gorun on July 14, 2015 at 9:29am — No Comments
We just finished a 30-day, full (email, phone and text) internet sales mystery shop of 21 dealers for a 20-group presentation I’m delivering next month. Of the 21 dealers we shopped, only five sent an auto-response to the inbound e-lead. Five! This means more than 75% of the dealers did not use an auto-responder.
The 20-group I’m addressing is a mixed group with mostly GM dealers; and it’s interesting that only one of the General Motors dealers used an auto-response. This…Continue
Added by Steve Stauning on July 12, 2015 at 12:18pm — No Comments
A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather. The article explains how Okeke has been…Continue
Added by Mike Gorun on July 8, 2015 at 8:46am — No Comments
The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable momentum for the certified pre-owned (CPO) market.
To provide context, consider the following market dynamics:
Added by Ryan Mayo on July 1, 2015 at 4:30pm — No Comments
What You Must Know About Managing Your Reputation
A lot of businesses have learned from experience the importance of a strong reputation. Poor treatment of customers will only hurt your reputation. Keeping that in mind, here are some suggestions about how to do things the right way to gain…Continue
Added by Jon Floyd on June 30, 2015 at 8:30am — No Comments
C.S.I. of course is our strongest marketing message we can deliver, but are we covering the bases? Most dealerships are extremely focused on C.S.I and so are their salespeople. Ironically with that said, even though our number one source of customers is our previous customers the sales person who sold the…Continue
Added by Jeff Nabel on June 28, 2015 at 3:13pm — No Comments
Added by J.R. Batchelor on June 23, 2015 at 9:35pm — No Comments
While I tend to do a lot of phone training, it’s not my favorite skill to teach.
This is not because my phone skills training lacks substance or robustness or even uniqueness – it provides all three (and you can even get most of it for free…Continue
Added by Steve Stauning on June 23, 2015 at 4:10pm — No Comments
What You Should Know About Managing Your Reputation
Solid management of your reputation can result in real business growth. Word of mouth means everything in the business world, and having a great reputation can really impact that word of mouth in a positive way. You will also…Continue
Added by Jon Floyd on June 23, 2015 at 8:00am — No Comments
One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide.
To add to this issue of trust, in many dense markets,…Continue
Added by David Metter on June 19, 2015 at 8:58am — No Comments
Businesses that have great reputations attract more customers and produce more sales. Customers will be happy, and they will tell others about their experience with you. Safeguarding your business reputation is necessary for real success. Managing your reputation is crucial; continue reading for some helpful tips.
Added by Jon Floyd on June 18, 2015 at 8:30am — No Comments