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All Blog Posts Tagged 'sales' (995)

How to Get More Customers Without Increasing Your Budget



Quick question -- do you think that advertising has changed in the last 5 years? 

On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.

Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn…

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Added by Paul Potratz on March 1, 2017 at 9:39am — No Comments

Can Your Used Car Buyers Trust You?

Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons, ranging from price, to quality, to reliability and safety. The one edge franchise dealerships may have over all other options is that…

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Added by Chris Miller on February 27, 2017 at 9:19am — 1 Comment

How Influencer Marketing Can Help Sell Cars

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?

In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.

Watch the video to learn more!…

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Added by Paul Potratz on February 24, 2017 at 2:51pm — 1 Comment

Need Help, How can we motivate sales people to work for us?

We are a Independent dealer in Hawaii, and have been for the last 22 years. I basically don't have any franchise dealer experience or training. I've had to learn everything by the "seat of my pants", through webinars and through NIADA conventions, Digital Dealer conventions, and through attrition from peers and employees and our HR advisor.

I never really learned how to attract talented sales people. I have a couple of quality ones that have taken me years to attract.

I found…

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Added by John Caudell on February 23, 2017 at 4:00pm — 2 Comments

Help them win

My 13 year old son has not had the best relationship this year with math. In short, math has kicked his butt so much so that he's almost given up. Last night I saw him sitting on the couch just staring at his math worksheet. Watching him out of the corner of my eye, he kept staring at it, but never…

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Added by Marsh Buice on February 23, 2017 at 11:44am — 3 Comments

Sales Basics That Never Go Out Of Style

I was fortunate enough to work in a top-100 new car dealership from the very first day of green-pea training.  I was a salesperson, sales manager, team leader, desk man, and department head. Whatever you wanted to call me this month, I didn't care. But I did care, and care deeply, about two objectives—hitting forecast, and building a team that could do it every month.…
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Added by Scott Bergeron on February 23, 2017 at 10:00am — 1 Comment

Are You Afraid of Change?

Change is something that is critical to your business. If you’re not adapting to the change around you, you’re bound to fall behind the ranks of your competitors!

Join Paul and Ashley on this week’s Think Tank Tuesday as they give you tips and tricks on how to conquer your fear of change in the workplace and in your personal life.…

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Added by Paul Potratz on February 22, 2017 at 10:02am — No Comments

10 Things To Stop You Getting "Sales Sick"

This past week I’ve had my nephew from Melbourne staying with us while he is on university holidays. He is in his second year on the way to becoming a doctor, but unfortunately all his studies so far couldn’t prevent him from getting food poisoning last night! (Must have been my cooking!)
Absolutely no one likes getting sick. But when you do get sick, thank goodness there are doctors and hospitals on call to help get us back on out feet again. 
The problem…
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Added by Dave Benson on February 21, 2017 at 2:30am — No Comments

Come on – Does Video REALLY sell cars?

Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.

 

Consider this… there was once…

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Added by Timmy D. James on February 16, 2017 at 8:43am — 1 Comment

Culture, Customers and Your Dealership in a Flattening Market

If you examine the average dealership’s sales since 2010, you’ll notice that they’ve steadily been growing year-over-year. Of course, the average dealer has been growing because the market has been growing; and while everyone has seen sales increases over the last several years, only a small…

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Added by Steve Stauning on February 15, 2017 at 5:30pm — 1 Comment

Is Simplicity Better for Advertising?

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website:…

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Added by Paul Potratz on February 14, 2017 at 5:39pm — No Comments

Why Recalls Won’t Ever Go Away: Part 2

In my last blog, I shared some reasons why dealers need to prepare for a constant flow of recall repair work for a long time to come. In this second part, I’d like to lend some further insight as to why savvy and responsible auto dealerships need to develop…

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Added by Chris Miller on February 9, 2017 at 8:47am — No Comments

Loyalty: It’s Not ALL About Millennials

A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.

 

The podcast featured Jaana Remes,…

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Added by Mike Gorun on February 7, 2017 at 8:45am — 3 Comments

The Future of Car Buying is Mobile

The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers used the internet to purchase their vehicle and 46 percent use multiple devices to get to a dealer’s website, with 14 percent…

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Added by Devin Koskan on February 6, 2017 at 8:59am — 4 Comments

2017, The year of the "DISTRACTION"​

I read a BBC article recently that states that children now spend more than 6 hours of screen time per day! Additionally, adults now check their phones more than 50 times a day!

Can someone say “DISTRACTION”!!!!

Now don’t get me wrong, if you’re a smart salesperson in 2017 your mobile phone is your office. Not like the days like my father worked in, where you needed an office, secretary, fax machine, pager, etc… Now we can do it all from our mobile…

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Added by Dave Benson on February 3, 2017 at 7:22pm — 1 Comment

Pinterest Can Work for Your Dealership

Great news! Pinterest is now testing search ads with keywords and shopping tools.

97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.

On this week's Hard Facts, Samantha gives you creative pointers and other marketing…

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Added by Paul Potratz on February 3, 2017 at 4:20pm — 2 Comments

New Survey Finds Nearly 90% of Consumers Believe Car Dealers Should Be Held More Accountable For Aggressive Practices

Total Dealer Compliance (TDC), a car dealership compliance-auditing firm, today announced key findings from its latest consumer survey which found almost 90% of consumers believe that car dealers should be held more accountable for their combative sales techniques. The survey also revealed that nearly 85% of consumers said that they believe US car dealers are given unrealistic sales goals and in turn conduct aggressive sales tactics.

The survey results confirm the notion that…

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Added by Max Zanan on February 2, 2017 at 3:55pm — No Comments

COMMA, Your Honor

     As Director of Training, I am always paying attention to the needs of dealers to see if a simple suggestion or note would solve the problem, or if it’s a larger issue, a training program to change the current practice.  As it is with most things that involve change, I’m usually met with resistance.  “If it’s so important, why are you the first to tell us?”

     Sometimes, it’s because a new practice has emerged, but most of the time, I’ve discovered that I wasn’t the first…

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Added by John Fuhrman on February 2, 2017 at 10:12am — No Comments

Online SMS alerts mean more sales

online SMS alerts mean more sales

Whether you are the biggest shipper of PCs worldwide, a local bakery, or a small Mid-Western car dealership – you need to provide your customers with the best service support – and resolve all emerging issues in almost an instant.

Why? Your clients are demanding it.

SMS and other …

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Added by Thomas F. Jung on February 1, 2017 at 5:45am — No Comments

The Leads Are Dead

“The Leads Are Dead”

According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in exchange for…

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Added by Steve Stauning on January 26, 2017 at 6:30pm — 1 Comment

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Blog Posts

How to Get More Customers Without Increasing Your Budget

Posted by Paul Potratz on March 1, 2017 at 9:39am 0 Comments



Quick question -- do you think that advertising has changed in the last 5 years? 

On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your…

Continue

The Automotive Industry Will Be REDLINED With Disruption in 2017

Posted by Zach Klempf on March 1, 2017 at 7:00am 0 Comments

President Trump, autonomous…

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Automotive Digital Marketing Firm Auto Ad Builder Provides Auto Dealers Quality Marketing Services

Posted by Stan Sher on March 1, 2017 at 5:38am 0 Comments

The fast growing automotive digital marketing firm Auto Ad Builder has been serving auto dealers with the marketing services that truly sell more cars.

SOMERVILLE, N.J. - March 1, 2017 - …

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Stop Picking Favorites: Hire Skills, Not Likeability

Posted by Mike Poskey on February 28, 2017 at 8:00pm 0 Comments

You just interviewed a candidate for an…

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Does Your Car Dealership Marketing Strategy Meet the Needs of Today’s Consumer?

Posted by Jim Dykstra on February 28, 2017 at 2:30pm 0 Comments

Does Your Dealership Marketing Strategy Meet the Needs of Today’s Consumer?

Your Turn To Drive's Latest episode features Jim Dykstra, CEO of www.vinadvisor.net and Scott Meyer, Founder of…

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Is Google Analytics Your #1 Competitor?

Posted by Steve White on February 28, 2017 at 9:04am 1 Comment

Consumers have gravitated to the Internet for – well – just about…

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