The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable momentum for the certified pre-owned (CPO) market.
To provide context, consider the following market dynamics:
Added by Ryan Mayo on July 1, 2015 at 4:30pm — No Comments
What You Must Know About Managing Your Reputation
A lot of businesses have learned from experience the importance of a strong reputation. Poor treatment of customers will only hurt your reputation. Keeping that in mind, here are some suggestions about how to do things the right way to gain…Continue
Added by Jon Floyd on June 30, 2015 at 8:30am — No Comments
C.S.I. of course is our strongest marketing message we can deliver, but are we covering the bases? Most dealerships are extremely focused on C.S.I and so are their salespeople. Ironically with that said, even though our number one source of customers is our previous customers the sales person who sold the…Continue
Added by Jeff Nabel on June 28, 2015 at 3:13pm — No Comments
Added by J.R. Batchelor on June 23, 2015 at 9:35pm — No Comments
While I tend to do a lot of phone training, it’s not my favorite skill to teach.
This is not because my phone skills training lacks substance or robustness or even uniqueness – it provides all three (and you can even get most of it for free…Continue
Added by Steve Stauning on June 23, 2015 at 4:10pm — No Comments
What You Should Know About Managing Your Reputation
Solid management of your reputation can result in real business growth. Word of mouth means everything in the business world, and having a great reputation can really impact that word of mouth in a positive way. You will also…Continue
Added by Jon Floyd on June 23, 2015 at 8:00am — No Comments
One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide.
To add to this issue of trust, in many dense markets,…Continue
Added by David Metter on June 19, 2015 at 8:58am — No Comments
Businesses that have great reputations attract more customers and produce more sales. Customers will be happy, and they will tell others about their experience with you. Safeguarding your business reputation is necessary for real success. Managing your reputation is crucial; continue reading for some helpful tips.
Added by Jon Floyd on June 18, 2015 at 8:30am — No Comments
According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.
To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider…Continue
Added by Jon Floyd on June 17, 2015 at 1:30pm — No Comments
AutoAlert is the industry’s leading automotive data mining and sales opportunities platform that helps dealerships identify high-quality leads in your sales and service database, increase volume of retail trade-ins and improve customer retention.
Our proprietary data mining software enables you to anticipate your customer’s needs and leverage critical information based on the six types of alerts shown below. Our extensive training program trains you on the sales and marketing…Continue
What used car shoppers are looking for most of all is peace of mind. As a dealer, you should be educating your staff, and marketing your vehicles, to deliver that peace of mind. The fact that you spend internal dollars reconditioning trade-ins and from-the-auction inventory should not be withheld from today’s consumers. If anything, sharing this information with them can help improve both your merchandising efforts and customer confidence in their purchase…Continue
Added by Joe Webb on June 12, 2015 at 4:19pm — No Comments
The way you approach a potential customer will have a huge effect on your ability to create rapport, establish a relationship and, eventually, turn that prospect into a customer. Your job is to melt away the defensive wall prospects build around themselves. Melt away, not try to knock it down with a bulldozer which only…Continue
Added by Al Mosher on June 12, 2015 at 10:09am — No Comments
Making a strong sales presentation is crucial to closing more sales. Here are 10 tips to help you improve yours:
1. Acknowledge your customer’s requests and expectations.
Make sure they know you heard them. If it’s not appropriate to answer a question at that moment, thank them for the question and assure them you’ll answer it in a few moments. Never react as if they are interrupting your “pitch”.
2. Offer what they ask for, not what you…Continue
Added by Al Mosher on June 7, 2015 at 12:00pm — No Comments
Jim Ziegler's Secret Tips On Avoiding The #1 Mistake Car Salesman Make That Blows Deals & Lowers Gross
Dealer Synergys Video Production Team just completed James A. Zieglers BRAND NEW Training Curriculum for Bradley On…Continue
SEO WITH A GUARANTEE?
Tired of Broken Promises? If you could be on the 1st Page of Google, with a money back guarantee, would you the be type company that would close and take care of those leads?
The Great Recession of 2008! Remember the Great Recession of 2008? How everyone was impacted…Continue
Added by Jon Floyd on May 20, 2015 at 8:30am — No Comments
I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere…Continue
Added by Mike Gorun on May 20, 2015 at 8:00am — No Comments
In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…Continue
Many of us in the marketing department have been trying to reach prospects and customers by email since time began. The problem is that response rates (opening, reading and taking action) are droping like a stone. On average an email is only opened, even by someone who knows you 8-11% of the time. And response rates are under 2%. But text messaging (also known as SMS) can get as much as a 75% open rate.
According to a study posted on …Continue
Added by Torrey Russell on May 13, 2015 at 6:30pm — No Comments
Free Online Video Training for Automotive Dealers
Are you an automotive dealer in search of an expensive, online, video training offering for which you can overpay and yet improve nothing? Well, my online video training is still 100% free and it’s helping dealers and salespeople all over the world sell more for more - so it's probably not a fit for you.
If you are interested in growing your business through actionable lessons that cost you nothing, here is a…Continue
Every now and then I find the automotive digital marketing controversies and handwringing on sites like LinkedIn, DealerElite.net and others to be both humorous and disturbing.
Humorous, because it’s really not all that complicated (yet some people insist on adding drama to everything); and disturbing, because no matter what the issue, the bad advice always seems to outweigh the good. (Usually because those creating the…Continue
Added by Steve Stauning on April 30, 2015 at 2:30pm — No Comments