One of the many byproducts of training in so many dealerships is that you get to observe all the different ways people do things. Like how they answer the phone or talk to a customer in the service drive.
Over the years, I’ve made it a point to take note of some of the ways Advisors and Managers blow their customer up in the service drive and I thought I would share with you my observations and my Top 5.…Continue
Added by Leonard Buchholz on August 26, 2014 at 5:30pm — No Comments
Is this a reasonable concern with dealers?
Targeted re-marketing to existing DMS contacts is a issue most dealers leave to routine, email and letters generated daily from dealership level.
Is the ROI measured?
Can the dealer do a better job?
LIVE MARKETING is a new automotive forefront player in the data space, concerning DMS data mining. The company has been in development of a brilliant strategy to use multi-channel media -- and -- to roadmap the process of re…Continue
Added by Daniela Francheska Sherrod on August 26, 2014 at 11:49am — No Comments
We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.
What's more unfortunate is that dealers have really started pushing in the same direction.…Continue
Added by Jon Lamb on August 22, 2014 at 4:42am — No Comments
Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises. How about walking into your bank and having the ATM talk with you and then give you a…Continue
Added by Richard Holland on August 21, 2014 at 8:01am — No Comments
Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.” As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in. In the past, most consumers would visit the dealership…Continue
Added by Timmy D. James on August 19, 2014 at 8:48am — No Comments
A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM…Continue
Today's Daily Tune Up @CarBizToday http://bcove.me/lahzhkit on the effects of being negative around customers.
Added by Jeff Cowan on August 15, 2014 at 6:40pm — No Comments
Uncle Carl, who owned a chain of stores in Indiana, said it best. "Show up to work right on time and set yourself up for mediocrity. Show up 5 minutes early and you create job security; 15 minutes early and you will likely someday be in management; 30 minutes early and you will likely own the company someday."
Uncle Carl's advice is sound. How many times have you shown up early and had people waiting, or witnessed someone pulling in at quitting time, as the rest of the staff…Continue
Added by Jeff Cowan on August 13, 2014 at 12:27pm — No Comments
Every once in a while the old tired debate of whether cell phones cause brain tumors or not arises. It usually ends with two sides split; one saying they have proof that they do, while the other says they have proof that they don’t. Personally, I can tell you I do not know who is right or wrong in this case. But one thing I do know is that cell phones do cause severe cases of rudeness.
I cannot believe how many people will stop in the middle of a sale, presentation, meeting…Continue
Added by Jeff Cowan on August 11, 2014 at 12:57pm — No Comments
As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts each shopper in the picture; helps them visualize owning your product; and then mentally experience the emotional…Continue
Added by Timmy D. James on August 8, 2014 at 9:25am — No Comments
Basic text email absolutely stinks for many of the applications we typically use it for in the automotive industry. There, I said it! Do I have your attention now?
There’s a reason I’m saying this and I think you’ll agree after hearing me out. The fact of the matter is, text communication causes fights. When is the last time you sent your wife, girlfriend, husband, or boyfriend a text message that was completely taken out of context? For me it’s daily, sometimes, even…Continue
Designing your sales process to focus more on your customer’s needs and wants and less on you can help you be more successful. It lowers the customer’s natural resistance and can help you sell more and make more profit. There are 10 key ingredients to making this happen.
A Positive Attitude
Much has been written about the importance of maintaining a positive attitude and I will not rehash all of that here. A positive attitude is your armor against…Continue
Added by Al Mosher on July 30, 2014 at 10:55am — No Comments
This article was written by Robin Cunningham and originally published on the NCM Institute Up to Speed blog.
I think it is safe to say that every business operator is planning, forecasting, or at least hoping to increase their sales and profits in whatever business he or she is involved in.
In the retail automobile business, that growth can come in many forms, such as:
Added by Leonard Buchholz on July 23, 2014 at 1:30pm — No Comments
It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering “ What do you want from me?” or “What are you selling?” I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.
We already understand that a single loyal…Continue
Added by Stephanie Young on July 14, 2014 at 1:04pm — No Comments
Keep tuned into my posts as I provide solutions to dramatically increase new vehicle sales to your service customers using your existing DMS and CRM tools with my proven process!
In the meantime, here is some Hump Day motivation honoring the military men and women serving our nation while traveling roads they never anticipated:
Added by Rick Lewis on July 9, 2014 at 3:30pm — No Comments
DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image. There is a growing chasm between company and candidate satisfaction with recruiting…Continue
Added by Stephanie Young on July 7, 2014 at 10:30am — No Comments
Happy Fourth of July!
Hello, Jeff Cowan here.
I love the 4th of July and everything it stands for. It is the pinnacle of summer. It’s family, it's friends, and it's fun.
From the celebration of the very first one, our forefathers new the 4th of July would be a date that would be celebrated indefinitely. As a matter of fact, John Adams, in a letter to his wife Abigail, said this about the 4th of July, once the declaration of independence was signed and passed by the…Continue
Added by Jeff Cowan on July 2, 2014 at 2:30pm — No Comments
Well its been a long delay in the series but here is the next installation, Working the Deal...
I honestly hesitate to even include this in the series as often it will clash directly with the process that sales managers want to follow when desking deals. However, the whole point of this series is to address those management teams that actually do hate internet sales and see it as a bottomless h*** of red ink. If you do fall into a category that this rubs the wrong way, I…Continue
Added by Danny Maynor on June 30, 2014 at 9:00am — No Comments
Added by Misti Miller on June 30, 2014 at 8:19am — No Comments