The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.
Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…Continue
Added by Paul Potratz on May 3, 2016 at 3:19pm — No Comments
Since the dominant buying motives differ from customer to customer, what could the common need be? It's this:
Two of the most basic of all human needs are to be valued and…Continue
Added by Michael Hargrove on May 3, 2016 at 10:22am — No Comments
The $4,000 Tap
By John Fuhrman – Director of Training, OptionSoft Technologies
There’s an old story that goes something like this.
A dealer was getting increasingly frustrated with all the technology in his dealership. He purchased all the best money could buy. But, when it came to training and support, it never seemed to be in the budget. So, people came and went, and the…Continue
Added by John Fuhrman on May 2, 2016 at 2:35pm — No Comments
The 90 day wonder is the sales associate, brand new to the business, who starts out like gang-busters.…Continue
First let me reassure you that this is a common challenge for car salespeople today and a fairly simple one to remedy.…Continue
Added by Michael Hargrove on April 29, 2016 at 1:00pm — No Comments
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70% less likely to leave the article once they’re there.
Watch this week's Hard Facts now for more info!…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases. The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure and…Continue
Added by sara callahan on April 27, 2016 at 8:43am — No Comments
Added by Paul Potratz on April 26, 2016 at 3:56pm — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its…
Added by Paul Potratz on April 22, 2016 at 2:45pm — No Comments
By Eduardo Aragon
Sales Pros: If you’re not selling at least 2-6 cars off Facebook a month, you’re doing it wrong.
Dealerships: Suppose you have 10 people on…Continue
Added by Eduardo Aragon on April 20, 2016 at 6:23pm — No Comments
Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.
In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.
Comment below for future Think Tank Tuesday ideas!…
Added by Paul Potratz on April 19, 2016 at 4:45pm — No Comments
How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.
If you plan on getting the most out of your website, this week's Hard Facts is for you. Samantha will teach you how…Continue
Added by Paul Potratz on April 15, 2016 at 4:43pm — No Comments
Businesses in every industry are using the Internet to increase their visibility and gain more loyal customers. Online advertising is a tool that you cannot afford not to use. By establishing an official company website, you…Continue
Added by Roy Revill on April 13, 2016 at 5:30pm — No Comments
According to a study by Colloquy, there are 3.3 billion loyalty program memberships in the United States, which averages 29 per household. Yes, loyalty programs are everywhere. From grocery stores, to gas stations and fast food restaurants, chances are high that a store you’re about to enter for the first time has a…Continue
Added by Mike Gorun on April 12, 2016 at 7:59am — No Comments
In a transparent, information-rich world where showrooming is commonplace, a pricing tactic used by many retailers seems strangely shortsighted. For lack of a better term, let’s call this shortsighted pricing practice “Duplicitous Pricing” or DP for short.
Simply put, DP occurs when a retailer posts one price in their store while maintaining a different price somewhere else – like the Internet. Interestingly, the practice of DP didn’t originate with the Web; as it was fairly…Continue
The car business is a people business. Because of that, dealerships see customers from a variety of backgrounds, income levels and credit histories. And, for a salesperson or manager, there’s nothing more disheartening than to spend a lot of time with a customer just to discover that they are credit challenged. Despite…Continue
Added by Paul Moran on March 11, 2016 at 9:09am — No Comments
An excellent article on Customer Experience Insight shared an analogy that resonated with me as it can be applied to automotive salespeople. The article compares salespeople to trees and states that only 10 percent of…Continue
Added by Mike Gorun on March 8, 2016 at 8:55am — No Comments
A brand-new survey just completed by drivingsales.com gives clear insight into why you need to be ramping up your skills for selling to female drivers if you want to excel in today’s marketplace. That and the fact that female Customers influence 80% of all car buying…Continue
Added by David Lewis on March 1, 2016 at 9:40am — No Comments
How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?
This phenomenon is called the “herd mentality” and is…Continue
Added by Paul Moran on February 26, 2016 at 8:21am — No Comments