How much would your professional life improve if the majority of your new customers were trusting and easy to work with? What would you be able to achieve if you could significantly increase the effectiveness of each and every one of the techniques you currently use? And what would you think if I were to tell you that…Continue
Added by Michael Hargrove on September 23, 2016 at 6:03pm — No Comments
Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.
What does this mean for you? Find out by watching this week's Hard Facts.…Continue
Added by Paul Potratz on September 23, 2016 at 4:09pm — No Comments
In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However,…Continue
Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.
We’d love to hear…Continue
Added by Paul Potratz on September 20, 2016 at 5:34pm — No Comments
Esquire Magazine writer Cal Fussman recounted a story about a reporter who had the opportunity to travel with the legendary boxer Muhammad Ali in the prime of his career. Running late and nearly sprinting through the airport to get to the gate in time to catch a flight, Ali looked over to see a woman nervously…Continue
Added by Marsh Buice on September 20, 2016 at 10:30am — No Comments
With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to…Continue
Added by Mike Gorun on September 20, 2016 at 8:56am — No Comments
In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead…Continue
Added by Timmy D. James on September 15, 2016 at 9:18am — No Comments
It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales…Continue
Added by Tom Cannata on September 15, 2016 at 9:02am — No Comments
Dancing With The Stars is back on television and my wife is working on the syllabus for her next round of dance classes. That got me to thinking about the similarities between ballroom dancing and the sales process. Here are 4 similarities to think about:
1. Someone has to lead
In dance, it is usually the man who leads. Leading is…Continue
Added by Al Mosher on September 14, 2016 at 12:06pm — No Comments
The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.
So, what do managers do when they get nervous in the middle of the month – perhaps sales…Continue
Added by Joe Orr on September 14, 2016 at 8:55am — No Comments
Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.
There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more…Continue
Added by Paul Potratz on September 13, 2016 at 4:26pm — No Comments
Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a…Continue
Added by Mike Gorun on September 13, 2016 at 9:36am — No Comments
LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it!
There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.
For more information, watch Samantha in…
Added by Paul Potratz on September 9, 2016 at 3:14pm — No Comments
Is your sales team committed to giving it their all 100% of the time? Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals.
Our dealership motto:
100% of the customers will…Continue
Added by Richard Keeney on September 8, 2016 at 3:30pm — No Comments
If so, I would like to explore a partnership with your company. My company is Palm Beach County Affordable Online Marketing (PBCASEO) www.pbcaseo.com ;
I am 30-year veteran of the automobile industry with successful experience in sales, F&I,…Continue
Added by Fred G. Slabine on September 8, 2016 at 11:54am — No Comments
Have you ever gotten an email from a retail store saying the sale is one day only? This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.
Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. By watching this week's Hard Facts, you'll quickly realize that creating urgency is easier than it seems. Samantha discusses three…Continue
Added by Paul Potratz on September 2, 2016 at 3:40pm — No Comments
On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the…
Added by Alexia E Henson on September 1, 2016 at 9:00am — No Comments
By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.
For the moment, Amazon is functioning as simply a new…Continue
Added by Joe Orr on August 31, 2016 at 9:07am — No Comments
Tips and Strategies to Help Improve Your Sales Process! #1
The reason athletes train daily is to fuel their body to become the best they can in their chosen sport. The reason salespeople need to train daily is to fuel their mind so they can become the BEST.
I have always believed in the old saying “You are never too old to learn”.
If you are…Continue
Added by Ian Parker on August 30, 2016 at 9:08pm — No Comments