Loading

All Blog Posts Tagged 'sales' (821)

Innovative Dealer Partners with Village to Increase Sales and Loyalty

According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while…

Continue

Added by Mike Gorun on July 28, 2015 at 9:02am — No Comments

Hey Dealers: Speed Up Your F&I or Else!

NEWSFLASH: Consumers are tired of wasting 3-5 hours of their lives buying a car.

The average prospect today has done more than 19 hours of research before they ever set foot on your lot; so they know what they want to buy, they just don’t want to spend an entire day buying it from you.

Recognizing the need for speed, some dealerships have done a decent job of abbreviating their Road to the Sale for many customers: getting them from the Meet & Greet through the…

Continue

Added by Steve Stauning on July 26, 2015 at 5:30pm — No Comments

        Auto Sales and Leasing Just call 973-530-4135 press 1 for your easy no obligation quote -like the quote then simply fill out our credit app on our secure site Either Click Link Below And…

 

 

 

 

Auto Sales and Leasing

Just call 973-530-4135 press 1 for your easy no obligation quote

-like the quote then simply fill out our credit app on our secure site

Either Click Link Below And/Or Copy And Paste In Your…

Continue

Added by Empire Motors Corp on July 24, 2015 at 3:33am — No Comments

Increase Show and Close Rates with a Winning Lead Strategy

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…

Continue

Added by David Metter on July 23, 2015 at 9:24am — No Comments

Why Does Lead Response Even Matter?

(Another helpful excerpt from our free 2015 Car Dealer Mystery Shop Study of more than 400 dealers.)

Why Does Lead Response Matter?

Lately, much has been written about the drop in the number of electronic sales leads dealers receive – not coincidentally, of course, most often by those wishing to sell more of their own brand of marketing to these same dealers – and while the decline…

Continue

Added by Steve Stauning on July 21, 2015 at 11:46am — 1 Comment

Derive the Greatest Impact from Your Campaigns with a Software-as-a-Service Platform

What if you could utilize technology to easily understand customers’ behavior and engage them in a more effective, more targeted conversation via digital channels? And what if that same technology seamlessly utilized integrated behavioral patterns and analytics to target ready-to-send campaigns you could access…

Continue

Added by Amanda Meuwissen on July 21, 2015 at 10:19am — No Comments

Should Dealers Embrace Personal Branding – Or Control It?

In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.

 

In the past, personal branding by salespeople was geographically restricted, simply because the technology didn’t exist to go much…

Continue

Added by Paul Moran on July 17, 2015 at 10:30am — 7 Comments

Here is Every Reason You Should NOT Create a Centralized BDC

Quick Quiz: If you’re part of an automotive dealer group comprised of anywhere between 2 and 290 stores and you do not run a centralized sales BDC, then you’re:

  • A) Wasting Money
  • B) Losing Sales
  • C) At a Competitive Disadvantage
  • D) Not Leveraging Your Economies of Scale
  • E) All of the Above

If you answered E, congratulations! You’ve recognized the downside of sending your inbound leads and phones to those black holes…

Continue

Added by Steve Stauning on July 16, 2015 at 10:30am — 3 Comments

The Most Important Attribution KPIs For Auto Dealers

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.

 

Marketing today mandates an omni-channel approach. No…

Continue

Added by David Metter on July 16, 2015 at 8:38am — No Comments

Amazon Loyalty Program Promises More Deals Than Black Friday

In a recent press release, Amazon announced that, in celebration of its 20th birthday, July 15 will be “Prime Day” – a day on which Amazon claims it will offer more deals to its loyal Prime members than…

Continue

Added by Mike Gorun on July 14, 2015 at 9:29am — No Comments

The Great Auto-Response Debate

We just finished a 30-day, full (email, phone and text) internet sales mystery shop of 21 dealers for a 20-group presentation I’m delivering next month. Of the 21 dealers we shopped, only five sent an auto-response to the inbound e-lead. Five! This means more than 75% of the dealers did not use an auto-responder.

The 20-group I’m addressing is a mixed group with mostly GM dealers; and it’s interesting that only one of the General Motors dealers used an auto-response. This…

Continue

Added by Steve Stauning on July 12, 2015 at 12:18pm — No Comments

Who Is More Loyal? Floyd Mayweather Or The Dealer?

A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather. The article explains how Okeke has been…

Continue

Added by Mike Gorun on July 8, 2015 at 8:46am — No Comments

Preempt Lease-End Competition for Your CPO Inventory

The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable momentum for the certified pre-owned (CPO) market.

To provide context, consider the following market dynamics:

  • Lease originations exceeded…
Continue

Added by Ryan Mayo on July 1, 2015 at 4:30pm — No Comments

Save Yourself From a Bad Rep

What You Must Know About Managing Your Reputation

A lot of businesses have learned from experience the importance of a strong reputation. Poor treatment of customers will only hurt your reputation. Keeping that in mind, here are some suggestions about how to do things the right way to gain…

Continue

Added by Jon Floyd on June 30, 2015 at 8:30am — No Comments

Customer Satisfaction evolves, a must read. You're already rich but being the best was always your first goal.

C.S.I. of course is our strongest marketing message we can deliver, but are we covering the bases? Most dealerships are extremely focused on C.S.I and so are their salespeople.  Ironically with that said, even though our number one source of customers is our previous customers the sales person who sold the…

Continue

Added by Jeff Nabel on June 28, 2015 at 3:13pm — No Comments

The Three Cs of Phone Skills Mastery

While I tend to do a lot of phone training, it’s not my favorite skill to teach.

This is not because my phone skills training lacks substance or robustness or even uniqueness – it provides all three (and you can even get most of it for free…

Continue

Added by Steve Stauning on June 23, 2015 at 4:10pm — No Comments

Reputation Management Need To Know

What You Should Know About Managing Your Reputation 

Solid management of your reputation can result in real business growth. Word of mouth means everything in the business world, and having a great reputation can really impact that word of mouth in a positive way. You will also…

Continue

Added by Jon Floyd on June 23, 2015 at 8:00am — No Comments

Delivering On Your Promises Will Sell More Cars

One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide.

 

To add to this issue of trust, in many dense markets,…

Continue

Added by David Metter on June 19, 2015 at 8:58am — No Comments

Your Brand Is Your Reputation

Worried About Your Business's Reputation? These Tips Can Help!

Businesses that have great reputations attract more customers and produce more sales. Customers will be happy, and they will tell others about their experience with you. Safeguarding your business reputation is necessary for real success. Managing your reputation is crucial; continue reading for some helpful tips.

Always offer…

Continue

Added by Jon Floyd on June 18, 2015 at 8:30am — No Comments

Monthly Archives

2015

2014

2013

2012

2011

2010

1999

Blog Posts

Take These Steps to Guarantee You're All on the Same Page

Posted by Paul Potratz on July 31, 2015 at 12:15pm 0 Comments

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is…

Continue

Leverage Your Biggest Brand Advocates to Increase Sales

Posted by Paul Moran on July 31, 2015 at 9:41am 0 Comments

In today’s fast-paced world, it’s hard for businesses to cut through…

Continue

Is Your Dealership In Conflict?

Posted by Alan Ram on July 30, 2015 at 4:49pm 0 Comments

Here’s the problem at many dealerships: In our…

Continue

Joey Little and Jennifer Briggs Talking Lead Generation Strategy on Location at Feldman Automotive

Posted by Joseph Little on July 30, 2015 at 11:53am 0 Comments

@SocialLittleMan with @NextLevelBriggs Talking Lead Generation Strategty on location at Feldman Automotive…

Continue

ACCESS TO YOUR DMS

Posted by James A. Ziegler on July 30, 2015 at 9:24am 1 Comment

ACCESS TO YOUR DMS

It’s No Huge Secret that I Dislike Vendors Having Access to a Dealership’s DMS Computers. The majority of Companies Rooting Around in the Dealers DMS are Stealing Your Customer Data, Transaction Data, and even Financial…

Continue

weekly newsletters

dE Sponsor

© 2015   Created by DealerELITE.

Badges  |  Report an Issue  |  Terms of Service