Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.
As the Internet…Continue
Added by Devin Koskan on January 19, 2017 at 8:06am — No Comments
Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that…Continue
Added by Timmy D. James on January 19, 2017 at 7:49am — No Comments
Last time, we spoke about the beginning of the Inbound Sales Call, or the Phone Up at your dealership. We concluded that this is how we should answer the calls:
SMILE WITH A WARM FRIENDLY GREETING OFFERING…Continue
Added by Chuck McGraw on January 18, 2017 at 12:06pm — No Comments
Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t…Continue
So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content.
With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.
On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your…Continue
Added by Paul Potratz on January 13, 2017 at 4:58pm — No Comments
Don’t get caught up in the post-holiday blues! You’re definitely not alone.
We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.
There are so many ways you can boost your sales without increasing your ad budget, and I’ll start off by saying that social media is going to be your best friend! Social media is a great way to start…Continue
Added by Paul Potratz on January 6, 2017 at 4:52pm — No Comments
The customer experience at your dealership is more important than ever before. With start-ups aiming to take away sales by luring customers with promises of a hassle-free buying experience, customers are starting to realize that they no longer have to sit at a dealership for hours. In fact Amazon France just sold a…Continue
Added by Mike Gorun on January 3, 2017 at 8:30am — No Comments
January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at the 2017 NADA Conference &…Continue
Added by 2rdby1j5d8g3l on January 2, 2017 at 10:30am — No Comments
The Emergence of the Digital Dealership
Over the years I’ve helped numerous sales and service departments evolve to meet the needs of today’s tech savvy digital shoppers. While none have been bold enough to launch a completely digital sales process, it’s certainly on their radar as most of them realize they will have to change in order to survive.
So why isn’t F&I evolving?
Want to make enemies in an F&I…Continue
Added by James De Luca on December 28, 2016 at 8:44pm — No Comments
Imagine that you attend a classical music concert. This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The department…Continue
Added by Stan Sher on December 27, 2016 at 8:42pm — No Comments
So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video?
YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.
This week on Hard Facts, Samantha will show you the steps you need to take after you’ve downloaded the app. Watch the video for more information.…Continue
1) ONE school of thought is not to ask for referrals at the time of delivery. It’s their magic moment, not ours. Besides our customers won’t care enough to send us…Continue
Added by Michael Hargrove on December 17, 2016 at 1:30pm — No Comments
Have you ever heard of Google Tag Manager? If you haven’t, you’re losing customers! There is 1 huge disadvantage of not using Tag Manager - slow websites.
On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to get even more accurate results.
Watch this episode for more information.…Continue
Added by Paul Potratz on December 16, 2016 at 5:31pm — No Comments
MYTH #1: VDP views are the metric that matters most.
Since when did VDP views become more important than sales? This is not an attempt to downplay…Continue
Added by Dave Benson on December 14, 2016 at 10:14pm — No Comments
Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December.
The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency. Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product…Continue
Added by Paul Potratz on December 14, 2016 at 1:42pm — No Comments
In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?
Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.
Watch this week’s episode for more information!…Continue
Added by Paul Potratz on December 9, 2016 at 1:42pm — No Comments
Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.
In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!…Continue
DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just waiting to be analyzed. What are DMPs? For those of you that don’t know, the…Continue
Added by David Metter on December 1, 2016 at 3:53pm — No Comments
Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary…Continue
Added by 2rdby1j5d8g3l on November 30, 2016 at 12:00pm — No Comments