Dealing with today's informed customers is as challenging as any time in history. Information is readily available as dealerships around the country lean on the Internet to compete for market share.
Third-party Websites acting as consumer advocates continue to compete for the attention of the Web-savvy…Continue
Added by Joe Clementi on November 19, 2014 at 11:42am — No Comments
Auto/Mate Dealership Systems is conducting a survey on the usage of mobile tablets in the dealership. How many of you are using mobile tablets in the sales process, in the F&I process and in fixed ops? We would like to find out and we appreciate your input!
We're inviting all auto dealer personnel to participate. Participants who complete the survey will be entered into a random drawing to win a $400 Visa gift card. In less than ten minutes--or the time it takes to finish…Continue
Added by Mike Esposito on November 18, 2014 at 2:00pm — No Comments
Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear…Continue
Added by Mike Gorun on November 18, 2014 at 8:49am — No Comments
That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car…Continue
Added by Timmy D. James on November 17, 2014 at 8:30am — No Comments
A name without an email address is a wasted opportunity. For every 10,000 contacts pulled from dealership management systems, on average only 3,000 have deliverable email addresses. This means that most dealers are unable to send emails to 70 percent of their past, current and potential customers.
So I have a friend who called me up in late June and asked me for some help. His daughter, who had graduated college the year before, was having trouble finding a job. He knew I’m in the automotive industry and wanted to know if there might be an opportunity for his daughter. Knowing Tammy, I was thrilled to think that this bright young woman would have an interest in an industry that I love so much.
Although her college had been paid for, Tammy, not one to be idle, worked…Continue
The biggest problem(s) with sales training is the lack of it being implemented in the store. Managers think they don't need it and consequently it is not supported. The video above is evidence of this problem.
Another BIG problem is that the trainer's attempt to pack too much into their programs. The goal of training from the perspective of dealers and GM's is that sales…Continue
Added by Mike Stoner on November 9, 2014 at 9:00pm — No Comments
Data Mining has taken a gigantic leap forward this year as www.dmdirectglobal.com announces the latest in technology advances for data mining of previous customers. DMDirect has engaged top level software designers from ADP and the designer of the site RAPIDLEGAL.com. This means that in addition to having one of the auto industry's top sales expert coupled with the leaders in software design, they can now offer dealers more…Continue
For many car owners, their vehicles become an extension of their lives, a partner, and something that they have a true emotional bond with. In most places, cars are necessary to life. We use them to get to work, visit friends and family and take our kids to football practice. According to…Continue
Added by Timmy D. James on November 3, 2014 at 8:24am — No Comments
Competition in business is usually a good thing. Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back.
In an interesting…Continue
Added by Mike Gorun on October 31, 2014 at 8:38am — No Comments
Added by J.R. Batchelor on October 30, 2014 at 9:28pm — No Comments
One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell…Continue
Added by Richard Holland on October 30, 2014 at 8:52am — No Comments
Added by J.R. Batchelor on October 28, 2014 at 9:36pm — No Comments
I love those great months... who doesn't?. You know the ones.. Excellent production, solid gross and great back end penetration. Record numbers in the service drive and the parts numbers to support the RO's.
Up tick... Up tick.
Business being better at…Continue
Added by Craig Darling on October 25, 2014 at 12:49pm — No Comments
What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing? Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a…Continue
It's very easy to get caught up in the big picture.
We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month.…Continue
Added by Peter Martin on October 23, 2014 at 3:28am — No Comments
Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing, technology,…Continue
Added by Graham Annett on October 21, 2014 at 1:40pm — No Comments
FOR IMMEDIATE RELEASE
Clearwater, FL--October 13th, 2014--AutoLoop today introduced EngageTM, a call center solution proven to engage customers and increase sales and service profitability for auto dealers. Building on twenty years of call center experience obtained in the 2014 merger with CAR-Research XRM, AutoLoop Engage uses USA-based agents to manage all…Continue
Make Money Mondays with Sean V. Bradley - "Millionaire Mindset" - Car…
Added by Sean V. Bradley on October 13, 2014 at 11:34am — No Comments
These best practices combined with …Continue
Added by Leonard Buchholz on October 9, 2014 at 4:28pm — No Comments