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All Blog Posts Tagged 'sales' (796)

SEO With A Guarantee

SEO With A Guarantee

    SEO WITH A GUARANTEE?

 Tired of Broken Promises? If you could be on the 1st Page of Google, with a money back guarantee, would you the be type company that would close and take care of those leads?

 The Great Recession of 2008! Remember the Great Recession of 2008? How everyone was impacted…

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Added by Jon Floyd on May 20, 2015 at 8:30am — No Comments

Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere…

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Added by Mike Gorun on May 20, 2015 at 8:00am — No Comments

In Marketing, Consumers Want to Know What is In It For Me

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.

 

In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…

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Added by Timmy D. James on May 18, 2015 at 9:43am — 1 Comment

Email is dead - long live Texting

Many of us in the marketing department have been trying to reach prospects and customers by email since time began.  The problem is that response rates (opening, reading and taking action) are droping like a stone.  On average an email is only opened, even by someone who knows you 8-11% of the time. And response rates are under 2%.  But text messaging (also known as SMS) can get as much as a 75% open rate.

According to a study posted on …

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Added by Torrey Russell on May 13, 2015 at 6:30pm — No Comments

Free Video Training for Everyone from the Receptionist to the General Manager

Free Online Video Training for Automotive Dealers

Are you an automotive dealer in search of an expensive, online, video training offering for which you can overpay and yet improve nothing? Well, my online video training is still 100% free and it’s helping dealers and salespeople all over the world sell more for more - so it's probably not a fit for you.

If you are interested in growing your business through actionable lessons that cost you nothing, here is a…

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Added by Steve Stauning on May 7, 2015 at 10:04am — 1 Comment

It's All About the ROI

 

Every now and then I find the automotive digital marketing controversies and handwringing on sites like LinkedIn, DealerElite.net and others to be both humorous and disturbing.

Humorous, because it’s really not all that complicated (yet some people insist on adding drama to everything); and disturbing, because no matter what the issue, the bad advice always seems to outweigh the good. (Usually because those creating the…

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Added by Steve Stauning on April 30, 2015 at 2:30pm — No Comments

The BEST Automotive Sales, Internet Sales, Phone Sales, BDC & Management Training Is On Bradley On Demand



http://www.BradleyOnDemand.com 856-546-2440

The BEST Automotive Sales, Internet Sales, Phone Sales, BDC, Management Training Is On Bradley On Demand 

If you want a FREE test drive for your dealership and start to sell more cars, more often and more profitably… call me or…

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Added by Sean V. Bradley on April 28, 2015 at 7:30pm — No Comments

The Importance of Building an Email List

The Importance of Building an Email List

If you are business owner, then you know that the number one thing required for a successful…

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Added by Jon Floyd on April 27, 2015 at 7:30am — No Comments

Adaptation versus Adoption: How the Internet is Sucking the Craft out of the Retail Automotive Industry

Every week I am in a different dealership teaching, training and coaching on how to create incremental new and used vehicle sales, and every week I am disappointed by the way the retail automotive industry seems to be devolving.



On one hand, I suppose this is job security for a person in my position, Dealer Training Manager for a captive lender. On the other hand, it is and has been my passion and love for our industry that has made me successful, and to see the way dealerships… Continue

Added by David Simpson on April 26, 2015 at 4:00pm — 2 Comments

Adaptation versus Adoption: How the Internet is Sucking the Craft out of the Retail Automotive Industry

Every week I am in a different dealership teaching, training and coaching on how to create incremental new and used vehicle sales, and every week I am disappointed by the way the retail automotive industry seems to be devolving.



On one hand, I suppose this is job security for a person in my position, Dealer Training Manager for a captive lender. On the other hand, it is and has been my passion and love for our industry that has made me successful, and to see the way dealerships… Continue

Added by David Simpson on April 26, 2015 at 4:00pm — No Comments

Is Having Too Many Pictures A Bad Thing? Perhaps

It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent…

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Added by Brian Cox on April 24, 2015 at 8:17am — 1 Comment

Twitter Can Be Used For Business Branding?

Twitter Can Be Used For Business Branding?

Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014.  When using this program, people send short…

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Added by Jon Floyd on April 22, 2015 at 7:30am — No Comments

How #YouTube and #Pinterest Can Boost Your Online Sales

How #YouTube and #Pinterest Can Boost Your Online Sales

Are you using YouTube and Pinterest to promote your online business? If not, then you are missing out on some very easy traffic. Both of these sites have the ability to deliver thousands of…

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Added by Jon Floyd on April 20, 2015 at 7:30am — No Comments

5 Simple Rules… for Eliminating Skating Forever

If the only place you’ve ever worked is for one of America’s car dealerships, then you may not be aware that other industries don’t reward those who steal from their coworkers. Only dealership employees enjoy the added perk of being rewarded for cheating each other at will.

We call it skating; and it works like this:

A prospect I assisted a few days ago (and properly entered into the CRM) arrives at the dealership while I’m at lunch. He asks for me, though one of my…

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Added by Steve Stauning on April 16, 2015 at 8:30am — 8 Comments

The Difference Between #Marketing & #Selling

The Difference Between #Marketing & #Selling

No one likes a brash or pushy salesperson. I know that when I go to buy a car I don't want someone who plays all types of pushy sales tricks on me. In fact I will walk away from a dealership if that is the kind of sales people they employ.…

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Added by Jon Floyd on April 13, 2015 at 7:30am — No Comments

Where have all the salesmen gone, long time passing?

Those of a certain age will recognize the title as a take-off of a folk song written by Pete Seeger. It was one of the most recorded songs of the early 60’s; appearing on albums by Peter, Paul & Mary, The Kingston Trio, Bobby Darin, Roy Orbison, The Four Seasons, and Joan Baez, among others. It was…

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Added by Al Mosher on April 11, 2015 at 3:26pm — 1 Comment

Are you a Warrior or a Worrier?

Salespeople seem to fall in to one of two classifications – worriers or warriors. There are some scattered between these two extremes but most would be categorized as one or the other.

 

Worriers are always worried about where the next sale is going to come from. They congregate near the front door,…

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Added by Al Mosher on April 8, 2015 at 12:09pm — 1 Comment

The Three Car Dealership Biases to Making a Change in Culture

Training and consulting with America’s car dealers is both fun and frustrating. Fun, because selling cars at retail presents one of the most challenging and (yes) entertaining pursuits one can endeavor to undertake. Frustrating, because car dealers have been presented with so many “quick fixes,” “magic…

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Added by Steve Stauning on April 8, 2015 at 9:00am — 4 Comments

3 Birds Marketing Partners with Toyota to Advance Best-in-Class Online Experience

Custom Digital 360 Dashboard, 3 Birds Academy and Neighborhood Watch provide powerful new tools for Toyota and Scion dealers to monitor their “virtual dealerships”

Chapel Hill, N.C. – April 6, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A.,…

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Added by Paul Mirek on April 7, 2015 at 11:04am — No Comments

When bsueinss is good..standards often fall

A very interesting dynamic occurs when business is good...standards of performance often fall and many managers back away from managing performance. They just let people do what they do and try to keep up with penciling deals and managing inventory. After all...sales and profits are good.  However, when business is not good, then everyone starts to look at ways to…

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Added by Joseph Rosales on April 7, 2015 at 11:00am — No Comments

Monthly Archives

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Blog Posts

Insanity?

Posted by Rob Gehring on May 27, 2015 at 12:49pm 0 Comments

Quit doing the same thing over and over, expecting to achieve a different result. If you are not happy with the profit…

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All Car Segments Declined While Full-Size Vans Increased

Posted by Black Book on May 27, 2015 at 10:30am 1 Comment

All Car Segments Declined While Full-Size Vans Increased  

 

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the…

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Increase Sales through Conquesting Consumers Motivated by Open Recalls

Posted by Chris Miller on May 27, 2015 at 9:14am 0 Comments

Following tremendous pressure from the NHTSA, Takata has expanded the…

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I think you're pretty charming

Posted by Paul Potratz on May 26, 2015 at 4:52pm 0 Comments

But Do You Consider Yourself Charming?

How do you increase sales as a salesperson? If you're in sales, you better be charming. On this week's…

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