Occasionally at our workshops, someone will bring up the subject of “power closing phrases”. The discussions that follow are very lively, quite humorous at times, loads of fun, and they include everyone sharing their own power phrases, their ideas about closing on the final objection, and experiences when…Continue
Added by Michael Hargrove on July 23, 2016 at 12:00pm — No Comments
Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways. Dealerships are seeing the changes that have been brought on by technology as they see less foot traffic in their dealerships, yet still sell vehicles to consumers who are more educated about what they’re buying. Now, more than ever, it’s essential to meet shoppers’…Continue
Added by Joseph Little on July 22, 2016 at 10:11am — No Comments
These days, for most of us at least, the term “phone call” is now synonymous with “voicemail”. If we are having difficulty getting our prospects to call us back, it’s probably because our voicemail skills suck. Here’s a few quick guidelines to suck less. A lot less.
The basic voicemail structure…Continue
Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in your dealership and how you can use it to boost employee engagement, in turn, boosting performance, improving profitability, and increasing customer loyalty.
“All that from…Continue
Added by Joseph Little on July 13, 2016 at 6:13pm — No Comments
When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces to your success, great communication can also be one of the most difficult things to achieve. Why? Because your dealership is a complicated machine with many…Continue
Added by Joseph Little on July 8, 2016 at 11:25am — No Comments
Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find…Continue
Added by Alexia E Henson on June 27, 2016 at 9:16am — No Comments
Well, you know it’s inevitable. Eventually some in your dealership will leave, either voluntarily or involuntarily, but will exit nonetheless. Instead of just allowing people to ride off into the sunset, why not invest 5 to 10 minutes with them on the…Continue
Added by The Mar-Kee Group on June 24, 2016 at 1:00pm — No Comments
It's this; sales people simply talk too much. And since many of us do indeed talk too much, what do you think the second most frequent complaint we hear about sales people would be? It's…Continue
Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars. Successful dealerships equip their team…Continue
While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense of community and the importance of being involved. A great example of this – and the impact it has had on the community…Continue
Added by Mike Gorun on June 14, 2016 at 8:29am — No Comments
Added by The Mar-Kee Group on June 9, 2016 at 5:00pm — No Comments
America's pastime offers valuable lessons that can be taken off the field and activated in the showroom. Each baseball film shown below contains powerful insights that car dealers can utilize to further increase sales and improve their overall strategy. …Continue
Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!
Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!
In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…
Added by Paul Potratz on June 7, 2016 at 3:51pm — No Comments
I'm re-launching my Think Tank Tuesday series next week. Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.
How important is a brand? Critical. Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.
Watch these episodes to help develop your brand and become a successful business!…Continue
Added by Paul Potratz on May 31, 2016 at 4:58pm — No Comments
There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t…Continue
First and foremost, we have to understand that two of the most basic of all human needs are to be valued and understood. Virtually every one of us have these needs in common. Then we must understand what an argument actually…Continue
Added by Michael Hargrove on May 30, 2016 at 2:00pm — No Comments
Google's User Explorer lets us identify individual users by client ID and isolate data. That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.
You can also create segments to narrow down users who performed a certain action or engaged with specific content. From these discoveries, you can personalize your website based on relevance.…Continue
Added by Paul Potratz on May 27, 2016 at 10:22am — No Comments
What would it mean to you if you were to pick up a skill that enabled you to quickly build rapport and credibility with your customers and help you earn more of their trust? Would it be worth a little bit of effort and time to master it? And how excited would you be if you could start using this skill with your…Continue
Added by Michael Hargrove on May 25, 2016 at 12:52pm — No Comments
For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.
Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.
Added by Paul Potratz on May 24, 2016 at 11:34am — No Comments
Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.
If you're an advertising or marketing…Continue
Added by Paul Potratz on May 20, 2016 at 3:57pm — No Comments