All Blog Posts Tagged 'sales' (995)

Winning the Retail Game is Getting Harder. Can You Do It?

Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades? Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wake-up call? We’re watching entire industries pretty much go out of…


Added by Ujj Nath on March 16, 2018 at 9:30am — No Comments

When Will the Automotive Industry Become Early Adopters Instead of Followers?

Does anyone remember when some car dealers didn’t think websites were valuable? It really wasn’t that long ago. Now, every car dealer from the largest to the smallest independent has one.


Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic…


Added by Ujj Nath on March 6, 2018 at 9:56am — No Comments

Being Real: The Fastest Way to Earn Customer Loyalty

Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing…


Added by Mike Gorun on March 6, 2018 at 9:44am — No Comments

Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that…


Added by Steve White on February 20, 2018 at 9:48am — No Comments

How To Use The Law Of Reciprocity To Sell More Cars

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for…


Added by Wendell Hardy on February 16, 2018 at 9:54am — 1 Comment

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard.


For example, the simple…


Added by Timmy D. James on January 19, 2018 at 9:17am — No Comments

Give Them Some Skin in the Game, Stop the Silos

There can be no arguing that most dealerships operate in silos. Typically, four exist: New Car Sales, Used Car Sales, Service and Finance. These four departments usually work independently of…


Added by Ujj Nath on January 10, 2018 at 9:59am — No Comments

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…


Added by sara callahan on January 10, 2018 at 9:30am — No Comments

It’s 2018. Now What?

If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.

This time of year is generally…


Added by Mike Gorun on January 9, 2018 at 9:16am — No Comments

Your 2018 Budget: Volume and Gross Budgeting for Sales

How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis.…


Added by Kip Miles on December 29, 2017 at 12:25pm — No Comments

Are Your Vendors Using Multi-Touch Attribution? Probably Not!

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. 


If you’re a dealer, you are used to vendors providing reports measuring their…


Added by Ben Hadley on December 14, 2017 at 9:51am — No Comments

You’re Not Going to Create Brand Loyalty with Urgency

For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of…


Added by Mike Gorun on December 12, 2017 at 9:09am — No Comments

Behavior Economics in 2018 | Increase Sales to Women by $2 Million

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?

  • What percentage of your business is generated by women?
  • What percentage of your leads are generated by women?
  • What percentage of your service drive business is generated by women?

Clearly, you can’t grow what you don’t know!

The average new…


Added by Anne Fleming on December 6, 2017 at 3:07pm — No Comments

The Fight Club: Why Your Dealership Should Have One

I know that in writing this article, Im completely violating the first rule of the fight club. However, my guess is that your dealership doesnt have one, so Im willing to risk…


Added by Mike Gorun on December 4, 2017 at 10:33am — No Comments

Is Your 2018 Budget a Goal or a Wish?

Most dealers agree their goal every year is to grow their business. Without annual …


Added by Kip Miles on November 30, 2017 at 9:55am — No Comments

The Essential Ingredient to Customer Loyalty

When it comes to customer loyalty, …


Added by Mike Gorun on November 28, 2017 at 9:25am — No Comments

Are Dealers Really Ready for Multi-Touch Attribution?

By Steve White  



Added by Steve White on November 27, 2017 at 9:32am — No Comments

What’s on Your Dealership Website?

What do you know about your dealership’s website?  The majority of car dealerships have websites that represent their businesses. 

Some websites can be elaborate:  customers can get approved for loans, get trade-in values on a vehicle they’re trading in, browse through new and used cars, and everything in between.  Other sites may be just simple advertisement sites. 

Whatever type of dealership website your place of business has, it is crucial that you know what is on…


Added by Derek White on November 13, 2017 at 1:40am — No Comments

Master Video Fundamentals Before Going Social

When I talk to dealers about video marketing, one question I get asked a lot is "What about social?" In particular the marketing folks want to know what types of videos…


Added by Timmy D. James on November 9, 2017 at 9:28am — No Comments

Preparing for Autonomous Vehicles

For many, autonomous vehicles are synonymous with ride sharing and hence reduced fleet size…


Added by Scot Eisenfelder on November 9, 2017 at 9:10am — No Comments

Monthly Archives












DealerELITE created this Ning Network.

Blog Posts

What is a hard money loan for Car?

Posted by Simon Hopes on March 16, 2018 at 3:48pm 0 Comments

Are you wondering if applying for a hard money loan is a smart idea? Many investors have been periodically using hard money to fund real…


Islands in the Stream, that is What We Are

Posted by Timmy D. James on March 16, 2018 at 9:44am 0 Comments

Live video is taking over. If you have been on social media…


Winning the Retail Game is Getting Harder. Can You Do It?

Posted by Ujj Nath on March 16, 2018 at 9:30am 0 Comments

Do you think retail is changing, or do you believe that continuing…


Write Service Podcast: Episode 20- Follow the Process!

Posted by Jeff Cowan on March 15, 2018 at 12:00pm 0 Comments

This week, Jeff continues with another common mistake that service advisors make- not following the processes! Whether they are implemented by your manager or your dealership, they are there for a reason! Don't be lazy, follow the process, and…


de sponsor

Get Newsletter

dE Sponsor

© 2018   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service