Does your business depend on making sales? Watch this video if you struggle with:
Added by Paul Potratz on May 23, 2017 at 4:33pm — No Comments
Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for. Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.
There are a few different ways to leverage Facebook for your upcoming event. Find out how by watching this week's Hard Facts!…Continue
Added by Paul Potratz on May 19, 2017 at 2:25pm — No Comments
If you're in dealership management you're probably familiar with the routine. No matter how great your intentions are to keep a steady sales pace all month, it’s month-end and you're playing catch up. Even worse, sometimes you believe it's going to be a great month until a nasty number shows up on your balance…Continue
Added by Josh Blick on May 18, 2017 at 9:47am — No Comments
Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas!
We’d love to hear what you have to say. Comment below and follow us on…Continue
Added by Paul Potratz on May 16, 2017 at 4:44pm — No Comments
When it comes to sales management training for vehicle sales, I’m reminded of a quote I recently read by John Wooden, “The best leadership tool you have is to lead by example.” Every day I see people bending the rules to fit their desires. For example, in my neighborhood I see people…Continue
Added by Richard Keeney on May 11, 2017 at 5:30pm — No Comments
What do you do for a living? Whether it’s marketing or building a business, your business needs clients to survive.
If you’re wondering how to find new clients, this Think Tank Tuesday episode is for you. Click to see number 1 of my top 5 marketing tools that you’re probably not using.
The best part is? This tool is nearly free. Watch now. …Continue
Added by Paul Potratz on May 9, 2017 at 4:54pm — No Comments
Gone are the days when car sales were solely conducted in garages…Continue
Added by James Helliwell on May 9, 2017 at 6:34am — No Comments
Someone reposted your Facebook video? Now you can take some of their ad dollars.
Facebook Rights Manager has been live for quite a while, but many are unfamiliar with it and how it's constantly trying to evolve to support online content and the rights they have. This week on Hard Facts, learn how to take control of your content.…Continue
Added by Paul Potratz on May 5, 2017 at 11:44am — No Comments
Proud to announce that Think Tank Tuesday is now on iTunes and iHeartRadio. Subscribe to Think Tank Tuesday and download your favorite episode!
We’d love to hear what you have to say. Comment below and…Continue
Added by Paul Potratz on May 2, 2017 at 1:32pm — No Comments
It's understandable that customers often need our help to find closure on a specific vehicle. The most common and vague objection is agreeably "I want to think about it."
These are the five reasons why we believe the customer says that.
Added by Richard Keeney on April 28, 2017 at 4:53pm — No Comments
Knowing all the facts about a buyer makes a desk manager's job much more effective. A more successful outcome can be engineered from discovering the customer's motivations, desires, and if there is much competition for a particular deal. Having your sales team implement the Customer Assistance Sheet in…Continue
Added by Richard Keeney on April 28, 2017 at 4:37pm — No Comments
Ready to make your Facebook Live game even stronger? As a business, it’s important to have brand ambassadors or other individuals to help promote your products and content. With this latest Facebook update, you can do just that.
Facebook has given business pages the ability to add individuals as contributors without giving full admin access to the page. This will allow them to go live on behalf of your business page right through the Facebook…Continue
Added by Paul Potratz on April 28, 2017 at 2:26pm — No Comments
Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.
So how do we track these results?
On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…Continue
Added by Paul Potratz on April 21, 2017 at 4:49pm — No Comments
Last year it was reported that the automotive industry would experience a shortage of 25,000 technicians in the coming months. This was based on a recent survey that showed the demand for auto mechanics is expected to increase by 9% within five years.
This shortage affects vehicle service…
Added by Richard Keeney on April 21, 2017 at 2:30pm — No Comments
Make sure your salespeople stay on your customer’s radar through a scheduled follow-up plan. Don’t leave your monthly earnings up to chance by hoping for the best. Evaluate your current follow up process. Here is a sample schedule of what we’ve seen work…Continue
Added by Richard Keeney on April 21, 2017 at 12:30pm — No Comments
Get potential customers to be less combative and more receptive to their trade-in value with a planned trade walk prior to serving them the proposal.
It’s said that around 65% of potential automobile customers have a trade-in to discuss, and most all of them have a higher price in mind that…
I absolutely love unsubscribes my from email list!
They are amazing, and I high five my team whenever I get some!
Because it means I’m getting noticed!
Let’s think about it… You only unsubscribe from…Continue
Added by Dave Benson on April 18, 2017 at 11:36pm — No Comments
It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.
But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. …Continue
Added by Paul Potratz on April 18, 2017 at 4:08pm — No Comments
While communicating through email is extremely commonplace, we want to highlight why the traditional phone call is still of immense value. The personal touch of a voice call shows customers that you care and connects them on a more personal level. Taking the time to make calls to your customers…Continue
Added by Richard Keeney on April 14, 2017 at 3:10pm — No Comments
With electronic communication as one of the major ways we communicate, it’s imperative for your team to pay close attention to what they are saying to customers and how it may be conveyed. Communication involves 3 things: words, voice inflection and body language. As such, the verbal communication of…Continue
Added by Richard Keeney on April 14, 2017 at 2:38pm — No Comments