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All Blog Posts Tagged 'sales' (995)

Start Tracking Your Results

Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.

So how do we track these results? 

On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…

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Added by Paul Potratz on April 21, 2017 at 4:49pm — No Comments

A 25K-Technician Shortage Spells Problems by David Martin & Brett Coker

Last year it was reported that the automotive industry would experience a shortage of 25,000 technicians in the coming months. This was based on a recent survey that showed the demand for auto mechanics is expected to increase by 9% within five years.



This shortage affects vehicle service…

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Added by Richard Keeney on April 21, 2017 at 2:30pm — No Comments

The "Sold" Customer Follow-Up Blueprint by Richard Keeney

Make sure your salespeople stay on your customer’s radar through a scheduled follow-up plan. Don’t leave your monthly earnings up to chance by hoping for the best. Evaluate your current follow up process. Here is a sample schedule of what we’ve seen work…

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Added by Richard Keeney on April 21, 2017 at 12:30pm — No Comments

Trade Walk: A Great Sales Process Decision by Richard

Get potential customers to be less combative and more receptive to their trade-in value with a planned trade walk prior to serving them the proposal.



It’s said that around 65% of potential automobile customers have a trade-in to discuss, and most all of them have a higher price in mind that…

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Added by Richard Keeney on April 21, 2017 at 11:49am — 1 Comment

Why I absolutely love unsubscribes my from email list and you should too!

I absolutely love unsubscribes my from email list!

They are amazing, and I high five my team whenever I get some!

Why?

Because it means I’m getting noticed!

Let’s think about it… You only unsubscribe from…

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Added by Dave Benson on April 18, 2017 at 11:36pm — No Comments

3 Easy Ways to Meet New Customers

It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.

But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. …

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Added by Paul Potratz on April 18, 2017 at 4:08pm — No Comments

Dang It...Pick Up the Phone! by Richard Keeney

While communicating through email is extremely commonplace, we want to highlight why the traditional phone call is still of immense value. The personal touch of a voice call shows customers that you care and connects them on a more personal level. Taking the time to make calls to your customers…

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Added by Richard Keeney on April 14, 2017 at 3:10pm — No Comments

10 Rules of Effective Electronic Communication by David Martin

With electronic communication as one of the major ways we communicate, it’s imperative for your team to pay close attention to what they are saying to customers and how it may be conveyed. Communication involves 3 things: words, voice inflection and body language. As such, the verbal communication of…

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Added by Richard Keeney on April 14, 2017 at 2:38pm — No Comments

Increase Closing Ratios: Role-Play the Proposal at the Desk by Richard Keeney

Prior to delivering the proposal, get your salespeople, especially your newer ones, to role play the figures with you as if you’re a customer. Everyone can benefit from having a rehearsal. With this strategy you can develop trust in your sales team through this verification process. You’ll be impressed…

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Added by Richard Keeney on April 14, 2017 at 2:30pm — No Comments

Are women smarter than men?

Are women smarter than men? On this week’s Think Tank Tuesday, I discuss leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz. 

See how different communication styles can affect your team, leadership, and work environment. …

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Added by Paul Potratz on April 11, 2017 at 5:28pm — No Comments

How YouTube TV Can Skyrocket Your Dealership

Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV! 

Interesting, right?

Watch this episode of Hard Facts for more info.…

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Added by Paul Potratz on April 7, 2017 at 5:23pm — No Comments

The "Art" of Voicemail by Richard Keeney

With email and texting being the dominant forms of communication these days, we must remember that a good old fashioned phone conversation can be much more effective, helpful and personal.

Some on your staff may suffer from being a bit phone-shy, but in an industry…

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Added by Richard Keeney on April 7, 2017 at 3:30pm — No Comments

Get Mentally "Fixed" Before Serving the Proposal by Richard Keeney

Sometimes it may feel like an uphill battle to even the strongest of salespeople when customers bestow their unrealistic expectations, desires, and constant objections during the vehicle sales process. Once it's time to make the math work and a proposal is issued from the desk manager, often a…

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Added by Richard Keeney on April 7, 2017 at 3:21pm — No Comments

Top 3 Factors Women Consider When Purchasing a Vehicle by David Martin

With women buying over 50% of the cars sold in America and influencing 85% of vehicle purchases, auto sales strategies should include certain factors that may…

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Added by Richard Keeney on April 7, 2017 at 2:51pm — No Comments

Marketers ruin everything.

As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it! 

Watch this week's Think Tank Tuesday to find out why Dan Allen thinks marketers ruin everything in relation to product placement and movement of the market.…

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Added by Paul Potratz on April 4, 2017 at 4:29pm — No Comments

11 Ways To Attract and Retain Millennials In Your Sales Team

Millennials... if you read too many articles about them online, you will probably never want to hire one for your sales team. 
Often described as things like "entitled", "lazy", "distracted", there is plenty of negative things being said...
The challenge with this however is that Millennials  now equate for more than 25% of decision makers and more than 35% of new hires as the baby boomers retire and the baton is passed on.
So what do we need to do…
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Added by Dave Benson on March 31, 2017 at 10:22pm — 2 Comments

Dealers & Managers: Don’t Widen the Plate by Richard Keeney

A 78 year old famous baseball couch filled the auditorium in 1996 at Chris Sperry’s first of many American Baseball Coaches Association conventions. What John Scolinos spoke about was more than baseball. For his whole speech Coach Scolinos wore a strung up home plate around his neck and after…

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Added by Richard Keeney on March 30, 2017 at 12:30pm — No Comments

Every Garden Will Be Invaded: Protect the New Hire by Richard Keeney

photo credit

Newcomers to the sales team may often be steered off course by negative salespeople who perhaps are…

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Added by Richard Keeney on March 30, 2017 at 12:00pm — No Comments

Advantages of Consumer Leasing by Richard Keeney

Understanding the advantages of consumer leasing for your dealerships, sales team, and your customers if crucial for a successful and profitable increase in gross sales. While leasing is not for every customer, knowing when to confidently and professionally present consumer leasing as an option to…

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Added by Richard Keeney on March 30, 2017 at 12:00pm — No Comments

You've been looking at the wrong analytics...

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.

Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…

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Added by Paul Potratz on March 28, 2017 at 2:16pm — No Comments

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Blog Posts

How to find the best car blogs

Posted by Simon Hopes on April 22, 2017 at 3:02pm 0 Comments

Once of a day, car enthusiast was restricted to a few magazines in a store for their fix of news, pics and articles about motoring, cars and mods. However, with the advent of the Internet and social media, there’s been an explosion in car blogs -…

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Effective Tips and Advice on Garage Spring Replacement

Posted by Simon Hopes on April 22, 2017 at 2:48pm 0 Comments

The garage door spring replacement is one of the most common measures as the springs gets damaged with time. The springs fixed on the doors of cars do a lot of work, when the vehicle is open or closed every time. If you suddenly find that the…

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Start Tracking Your Results

Posted by Paul Potratz on April 21, 2017 at 4:49pm 0 Comments

Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.

So how do we track these…

Continue

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