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All Blog Posts Tagged 'sales' (995)

Consumers Now Shop Online. Is YOUR Dealership Ready?

Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.

 

As the Internet…

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Added by Devin Koskan on January 19, 2017 at 8:06am — No Comments

Video Marketing: Sell, Don’t Tell.

Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes.

 

Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that…

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Added by Timmy D. James on January 19, 2017 at 7:49am — No Comments

The Inbound Sales Call: Don’t Make It So Hard on Yourself!

    Last time, we spoke about the beginning of the Inbound Sales Call, or the Phone Up at your dealership. We concluded that this is how we should answer the calls:

SMILE WITH A WARM FRIENDLY GREETING OFFERING…

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Added by Chuck McGraw on January 18, 2017 at 12:06pm — No Comments

Why Recalls Won’t Ever Go Away: Part 1

Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t…

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Added by Chris Miller on January 18, 2017 at 11:32am — 1 Comment

The Future of Facebook Dynamic Ads for Dealers

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.

On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your…

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Added by Paul Potratz on January 13, 2017 at 4:58pm — No Comments

3 Ways to Increase January's Sales

Don’t get caught up in the post-holiday blues! You’re definitely not alone.

 

We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.

 

There are so many ways you can boost your sales without increasing your ad budget, and I’ll start off by saying that social media is going to be your best friend! Social media is a great way to start…

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Added by Paul Potratz on January 6, 2017 at 4:52pm — No Comments

Why Worry: Disrupting the Disrupters

The customer experience at your dealership is more important than ever before. With start-ups aiming to take away sales by luring customers with promises of a hassle-free buying experience, customers are starting to realize that they no longer have to sit at a dealership for hours. In fact Amazon France just sold a…

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Added by Mike Gorun on January 3, 2017 at 8:30am — No Comments

2rdby1j5d8g3l The Mar-Kee Group’s David Martin to Present Handling Objections Workshop at NADA

January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at the 2017 NADA Conference &…

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Added by 2rdby1j5d8g3l on January 2, 2017 at 10:30am — No Comments

Omni Channel F&I or Die

The Emergence of the Digital Dealership

Over the years I’ve helped numerous sales and service departments evolve to meet the needs of today’s tech savvy digital shoppers. While none have been bold enough to launch a completely digital sales process, it’s certainly on their radar as most of them realize they will have to change in order to survive.

So why isn’t F&I evolving?

Want to make enemies in an F&I…

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Added by James De Luca on December 28, 2016 at 8:44pm — No Comments

Orchestrate Sales Departments

Imagine that you attend a classical music concert. This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The department…

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Added by Stan Sher on December 27, 2016 at 8:42pm — No Comments

Lights, Camera, Action!

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? 

YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.

This week on Hard Facts, Samantha will show you the steps you need to take after you’ve downloaded the app. Watch the video for more information.…

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Added by Paul Potratz on December 23, 2016 at 10:22am — 1 Comment

Keeping Our Name In Front Of Our Customers

There are many different approaches to keeping our names in front of our clientele. Here are just some of my quick suggestions;

1) ONE school of thought is not to ask for referrals at the time of delivery. It’s their magic moment, not ours. Besides our customers won’t care enough to send us…

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Added by Michael Hargrove on December 17, 2016 at 1:30pm — No Comments

Tag...you're it!

Have you ever heard of Google Tag Manager? If you haven’t, you’re losing customers! There is 1 huge disadvantage of not using Tag Manager - slow websites. 

On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to get even more accurate results.

Watch this episode for more information.…

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Added by Paul Potratz on December 16, 2016 at 5:31pm — No Comments

VDP Views are the Top KPI...and Other Data Myths

MYTH #1: VDP views are the metric that matters most. 

Since when did VDP views become more important than sales? This is not an attempt to downplay…

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Added by David Metter on December 15, 2016 at 3:19pm — 1 Comment

Just To Clarify...

I wrote an article earlier about how to overcome the interstate buyer on the internet.
If you didn’t get a chance to read it yet, read it here on linkedin.
I’m not one to talk theory, instead practical advice that works in dealerships across the country. Therefore I wanted to clarify something with you..
I’m under no illusion that someone that makes a completely silly offer via an online enquiry is worth even a second of attention.
Right…
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Added by Dave Benson on December 14, 2016 at 10:14pm — No Comments

Ad Agency Develops New Apprenticeship Program

Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December.

 

The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency.  Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product…

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Added by Paul Potratz on December 14, 2016 at 1:42pm — No Comments

Did You Miss This?

In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?

Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.

Watch this week’s episode for more information!…

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Added by Paul Potratz on December 9, 2016 at 1:42pm — No Comments

And...we're live!

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video. 

In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!…

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Added by Paul Potratz on December 2, 2016 at 5:22pm — 1 Comment

What You Need to Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just waiting to be analyzed. What are DMPs? For those of you that don’t know, the…

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Added by David Metter on December 1, 2016 at 3:53pm — No Comments

2rdby1j5d8g3l New Automotive Sales Training Program Makes Life Easier for Managers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary…

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Added by 2rdby1j5d8g3l on November 30, 2016 at 12:00pm — No Comments

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Blog Posts

At NADA ’17, Rapid Recon to Announce ‘Group Reporting’ for Comparing Time-to-Market Recon Results across Multiple Dealership Rooftops

Posted by Jim Leman on January 19, 2017 at 11:23am 0 Comments

PALO ALTO, CA, January 19, 2017 – Rapid Recon, the undisputed leader in Time-to-Market Workflow™ software and reconditioning center transformation, will reveal its powerful reconditioning management…

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Consumers Now Shop Online. Is YOUR Dealership Ready?

Posted by Devin Koskan on January 19, 2017 at 8:06am 0 Comments

Car sales today are a whole different process from how it was in the…

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Video Marketing: Sell, Don’t Tell.

Posted by Timmy D. James on January 19, 2017 at 7:49am 0 Comments

Why are we obsessed with television and movies? Because, just like…

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How Do You Know When to Get New Tires?

Posted by Simon Hopes on January 19, 2017 at 2:19am 0 Comments

You might have been in a car, either as the passenger or driver, while it was raining and you might have felt unsafe because the car was slipping and sliding a bit. If you haven’t experienced this before, you probably won’t want to, as there are…

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The Team Without A Coach

Posted by Rob Gehring on January 18, 2017 at 2:10pm 0 Comments

No professional sports team would consider going without a coach. There may be times where they terminate employment of a…

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Top 17 Items on Womens New Years Wish List

Posted by Anne Fleming on January 18, 2017 at 1:19pm 1 Comment

Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your…

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