All Blog Posts Tagged 'sales' (995)

Give Them Some Skin in the Game, Stop the Silos

There can be no arguing that most dealerships operate in silos. Typically, four exist: New Car Sales, Used Car Sales, Service and Finance. These four departments usually work independently of…

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Added by Ujj Nath on January 10, 2018 at 9:59am — No Comments

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…

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Added by sara callahan on January 10, 2018 at 9:30am — No Comments

It’s 2018. Now What?

If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.

This time of year is generally…

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Added by Mike Gorun on January 9, 2018 at 9:16am — No Comments

Your 2018 Budget: Volume and Gross Budgeting for Sales

How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis.…

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Added by Kip Miles on December 29, 2017 at 12:25pm — No Comments

Are Your Vendors Using Multi-Touch Attribution? Probably Not!

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. 

  

If you’re a dealer, you are used to vendors providing reports measuring their…

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Added by Ben Hadley on December 14, 2017 at 9:51am — No Comments

You’re Not Going to Create Brand Loyalty with Urgency

For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of…

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Added by Mike Gorun on December 12, 2017 at 9:09am — No Comments

Behavior Economics in 2018 | Increase Sales to Women by $2 Million

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?

  • What percentage of your business is generated by women?
  • What percentage of your leads are generated by women?
  • What percentage of your service drive business is generated by women?

Clearly, you can’t grow what you don’t know!

The average new…

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Added by Anne Fleming on December 6, 2017 at 3:07pm — No Comments

The Fight Club: Why Your Dealership Should Have One

I know that in writing this article, Im completely violating the first rule of the fight club. However, my guess is that your dealership doesnt have one, so Im willing to risk…

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Added by Mike Gorun on December 4, 2017 at 10:33am — No Comments

Is Your 2018 Budget a Goal or a Wish?

Most dealers agree their goal every year is to grow their business. Without annual …

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Added by Kip Miles on November 30, 2017 at 9:55am — No Comments

The Essential Ingredient to Customer Loyalty

When it comes to customer loyalty, …

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Added by Mike Gorun on November 28, 2017 at 9:25am — No Comments

Are Dealers Really Ready for Multi-Touch Attribution?

By Steve White  

 …

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Added by Steve White on November 27, 2017 at 9:32am — No Comments

What’s on Your Dealership Website?

What do you know about your dealership’s website?  The majority of car dealerships have websites that represent their businesses. 

Some websites can be elaborate:  customers can get approved for loans, get trade-in values on a vehicle they’re trading in, browse through new and used cars, and everything in between.  Other sites may be just simple advertisement sites. 

Whatever type of dealership website your place of business has, it is crucial that you know what is on…

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Added by Derek White on November 13, 2017 at 1:40am — No Comments

Master Video Fundamentals Before Going Social

When I talk to dealers about video marketing, one question I get asked a lot is "What about social?" In particular the marketing folks want to know what types of videos…

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Added by Timmy D. James on November 9, 2017 at 9:28am — No Comments

Preparing for Autonomous Vehicles

For many, autonomous vehicles are synonymous with ride sharing and hence reduced fleet size…

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Added by Scot Eisenfelder on November 9, 2017 at 9:10am — No Comments

The Key to Modern Customer Loyalty

As times change, so do consumer desires. What hasn’t…

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Added by Mike Gorun on November 7, 2017 at 9:53am — No Comments

Is Your Dealership Ready For The Experience Age?

Attention Car dealers, your Information Age marketing strategies are obsolete, as we are now living in the

“The Experience Age!”

The Information Age

The Information age was spawned over two decades ago, by the emergence of the World Wide Web and Google’s efforts to organize all of the world’s information in one easily accessible portal.

The Consumers Have Taken Over The Asylum

Within a few years…

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Added by James De Luca on November 6, 2017 at 3:00pm — No Comments

HOW TO SELL CARS IN 1939: Uncovered Documents Reveal Not Much has Changed...

| by David Metter

Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know what you’re thinking. This…

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Added by David Metter on October 31, 2017 at 3:23pm — No Comments

Why You Should Sponsor Local Sports to Increase Retention

The peak of excitement for a car buyer is the moment they drive their new vehicle off the lot. What better feeling is there for a customer than to drive away with something better and newer than what they arrived in. The…

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Added by Staff Writer on October 31, 2017 at 1:03pm — No Comments

6 Powerful Ways to Stand Out as a Sales Associate

Being a sales associate can have many challenges, especially in the automotive world where there are several sales associates in one place all with the same objective…to sell cars.  It’s not enough just to show up in the morning, you have to be on top of your game in all areas so you can really shine.  There…

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Added by Derek White on October 27, 2017 at 11:37pm — 1 Comment

Demand-Sensing Continues to Increase Cross-Sell, Upsell and Leads

Forecasting consumer trends is nothing new. In fact, almost 200 years ago, a forecasting model was used to determine seasonal patterns of weather, but was then also utilized for marketing purposes. It was simply a matter of data collection to forecast future patterns.

This led to supply chain management issues such as inaccurate demand forecasting, a glut of supplies, or not enough inventory.

Very recently, it all…

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Added by Staff Writer on October 27, 2017 at 2:20pm — No Comments

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100,000 Digital License Plates from Reviver Auto to Hit Roads in 2018

Posted by Crystal Hartwell on January 16, 2018 at 1:11pm 0 Comments

 

Galpin Ford first to sell RPlate in California; RConnect cloud platform launches, makes registration renewals and personalization easy to implement

 

Detroit, MI – January 16,…

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Episode 11- Success in Sales and Life in General!

Posted by Jeff Cowan on January 16, 2018 at 12:00pm 0 Comments

Set, Manage, & Exceed Expectations to SUCCEED! This week, Jeff discusses how to set, manage, and exceed your customer's expectations in order to succeed and get the sale every time. These simple steps will eliminate heat cases for good!…

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#54: You Can Develop More Discipline

Posted by Dave Anderson on January 16, 2018 at 11:40am 0 Comments

If you're looking to more consistently deliver great performance in all that you do, a great place to start is by evaluating your level of discipline. Discipline is the fuel that makes consistency go, and is a huge part of what enables game…

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Communication Makes Everything Easier

Posted by Mike Gorun on January 16, 2018 at 10:05am 0 Comments

In our fast-paced society, some of the things done just a short time…

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