Many years ago, I wrote an article titled “The Road To A Sale Is Broken.” Well, it’s not only still broken, it’s fractured beyond recognition.
Attention dealers: Take the time this week to review and rethink from scratch every step in your routing procedures. Review these steps from beginning to end, and review all team members involved both on the front line and behind the scenes. Review all the technologies you have and determine what is the most effective use and…
ContinueAdded by Mark Tewart on October 31, 2013 at 9:00am — No Comments
The challenge many businesses face is personalizing themselves to their customers. Businesses try and accomplish this through many methods. They create unique commercials, ad campaigns and other marketing. They can hire a public relations firm to assist them in gaining exposure via various methods. They can also employ many services that help them better connect with their…
ContinueAdded by sara callahan on October 30, 2013 at 9:14am — 4 Comments
The intention of goal setting is to look toward the future and think of and plan for what you desire. Goals provide hope. My definition of hope is “Having Optimistic Predictions & Emotions.” However, goals can create your biggest stumbling block to getting what you desire.
Ralph Waldo Emerson said, “The only thing that will grow is that which you give energy to.” To focus your mind on what you desire is great. Concentrate on the why? “When the why gets strong…
ContinueAdded by Mark Tewart on October 29, 2013 at 9:00am — No Comments
http://www.dealersynergy.com 856-546-2440
Sean V. Bradley has 15 years Automotive Internet Sales experience selling over 110 INTERNET units per month when he was an Internet Director at Pine Belt Automotive in NJ
Joe Cala was the Internet Sales Manager at Nelson Mazda in Tulsa Oklahoma that took their department from 7 units - 80 units per month online. Joe then went on to Gateway Toyota, a Penske…
ContinueAdded by Sean V. Bradley on October 25, 2013 at 7:44am — No Comments
Before you think I am nuts, let me explain. The factory gives customer service surveys and dealerships give customer surveys. Everyone seems to talk about Customer Satisfaction Indexes. Measuring your success and failure is obviously important. However, is customer service really about numbers? In customer service, the most important customers are the one’s who hate you the most and the one’s who do business with you the most.
People like to have nice things said about them.…
ContinueAdded by Mark Tewart on October 24, 2013 at 9:00am — No Comments
What business are you in? “The car business” would probably be your normal answer. I would invite you look deeper into that question. Rarely, is your first answer to that question your most accurate answer. The majority of businesses fail, or fail to reach their potential, because the owner and managers haven’t figured out the most important and most basic question: “What business are we in?”
Saying you are in the car business seems logical. However, that answer does not stir…
ContinueAdded by Mark Tewart on October 22, 2013 at 9:00am — No Comments
Led by PureCars' CEO Jeremy Anspach (far right), the PureCars team hoists the 2013 Most Innovative product of 2013 @ Driving Sales Executive Summit. The award winning product, SmartAdvertising, is a complete digital marketing solution that is fueled by a proprietary relevancy search engine developed by PureCars. SmartAdvertising is in "pilot" program, and expected to launch nationwide @ NADA, January 2014. For more information, please contact PureCars' Director of Business Development,…
ContinueAdded by Larry Barditch on October 17, 2013 at 9:30am — No Comments
Michael Jackson and Billy Mays passed away in the same week. The passing of Billy Mays made the news but Michael Jackson dominated it. The underlying message sent from the media is that entertaining is good and somehow noble, but selling and marketing is bad. My question for you is the following: Do you allow this flawed thinking to keep you from being successful in your sales and marketing?
The news coverage of Michael Jackson life was largely reverential and fit for king,…
ContinueAdded by Mark Tewart on October 16, 2013 at 2:05pm — 2 Comments
If you want to be successful in sales, you must have each of the 5 ‘believes’. Now there are other so-called experts out there who will tell you that you can overcome the lack of one or two of these but I’m here to tell you that you will never be as successful as you could be, you will never reach your full potential for success, without all 5. To be ultimately successful,…
ContinueAdded by Al Mosher on October 16, 2013 at 8:24am — 1 Comment
The Evolution & Natural Selection
Of Automotive Sales
Evolution is defined as a process of gradual, progressive change and development. The “Evolution of Automotive…
ContinueAdded by Sean V. Bradley on October 12, 2013 at 10:50am — No Comments
The wife and I went out for breakfast over the weekend. Our waitress was so unfriendly that I almost didn't want to buy breakfast, and I was hungry! But our experience reminded me of a couple things that happened recently that I like to call "sales prevention." And I do think some of the activities in this new department are responsible for the slump in many people's…
ContinueAdded by Al Mosher on October 10, 2013 at 9:31am — 5 Comments
What would you do in your sales career if you did not have limitations? Everyone has self-imposed limitations. These limitations can stem from several strong forces – environment, childhood experiences, workplace profiling, etc. Never allow anyone to pigeonhole you into who you supposedly are or who you are not.
People in your work environment continually judge you as to what your strengths and weaknesses are, and what you can or cannot do. You must realize that all of these…
ContinueAdded by Mark Tewart on October 9, 2013 at 8:47am — No Comments
I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.
As a dealer, when you look at your DMS, your photo and/or inventory service, and even your website, are they handled by companies that are either well…
ContinueAdded by Big Tom LaPointe on October 8, 2013 at 12:30pm — No Comments
In an era of rapidly changing digital marketing opportunities, one particular group of automotive retailers in the U.K. is making tremendous strides. L & L Automotive Group operates Mercedes-Benz and smart dealerships in Stevenage, Hertfordshire and Bishop’s Stortford. The group has been making substantial gains in online visibility, and particularly in its organic SEO results.
The gains are the result of The Group Marketing Manager at L&L Automotive, Mark…
ContinueAdded by David on October 8, 2013 at 10:30am — No Comments
Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of loyalty that Apple has, an interesting thought occurred to…
ContinueAdded by Mike Gorun on October 8, 2013 at 9:04am — No Comments
Collins English Dictionary defines customer satisfaction this way, “a feeling of satisfaction with a product or service obtained from a business”. Anyone who works with the public has had the importance of customer satisfaction drummed into their head repeatedly. For years businesses have made it one of their primary goals to have satisfied customers. I’m here…
ContinueAdded by Al Mosher on October 3, 2013 at 9:29am — No Comments
Automotive Internet Sales Coordinator Sets 44 Appts. 39 Shows And Sells 23 Her First Month!!
Lauren had a 88% show ratio and a 58% sold ratio for her first month as a automotive internet sales coordinator!!
Lauren understands how important it is to have a strategic follow up process in place to maximize every opportunity in the E-Commerce…
Added by J.R. Batchelor on October 2, 2013 at 2:06pm — 1 Comment
If you were to follow around the most successful salesperson you know for a week and then follow a failing salesperson for the same amount of time, the differences would be glaring. It boils down to successful habits. What you do habitually in small incremental actions adds up to huge differences in results by the end of just one week.
Recently, I was visiting a dealership where some of the salespeople had attended a sales seminar I had conducted. One of the attendees of my…
ContinueAdded by Mark Tewart on October 2, 2013 at 1:03pm — No Comments
You don’t ask a woman to marry you when you are first introduced. At least, most of us don’t. And, if you’re a woman, you don’t ask or expect to be asked then, either. You expect to be courted – to be asked out on a series of dates, to find out more information about each other, to meet friends and family, to experience that first kiss and more. Eventually, if everything…
ContinueAdded by Al Mosher on September 30, 2013 at 8:12am — 3 Comments
Ask most people to describe a sales person, and likely as not, you'll find yourself deluged by words like "huckster," "snake oil peddler," "fast talker," "con artist" and, of course, "untrustworthy," "arrogant" and "dishonest."
Those of us who work in sales and know ourselves to be fine, upstanding people may wonder exactly what we ever did to earn such an enviable…
ContinueAdded by MANNY LUNA on September 30, 2013 at 3:00am — 7 Comments
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