All Blog Posts Tagged 'sales' (994)

The Road to a Sale is Broken - Revisited

Many years ago, I wrote an article titled “The Road To A Sale Is Broken.” Well, it’s not only still broken, it’s fractured beyond recognition.

 

Attention dealers: Take the time this week to review and rethink from scratch every step in your routing procedures. Review these steps from beginning to end, and review all team members involved both on the front line and behind the scenes. Review all the technologies you have and determine what is the most effective use and…

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Added by Mark Tewart on October 31, 2013 at 9:00am — No Comments

Community Deeds Done Dirt Cheap

The challenge many businesses face is personalizing themselves to their customers. Businesses try and accomplish this through many methods. They create unique commercials, ad campaigns and other marketing. They can hire a public relations firm to assist them in gaining exposure via various methods. They can also employ many services that help them better connect with their…

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Added by sara callahan on October 30, 2013 at 9:14am — 4 Comments

The Power of Now

The intention of goal setting is to look toward the future and think of and plan for what you desire. Goals provide hope. My definition of hope is “Having Optimistic Predictions & Emotions.” However, goals can create your biggest stumbling block to getting what you desire.

 

Ralph Waldo Emerson said, “The only thing that will grow is that which you give energy to.” To focus your mind on what you desire is great. Concentrate on the why? “When the why gets strong…

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Added by Mark Tewart on October 29, 2013 at 9:00am — No Comments

Internet Director / Internet Sales Manager Responsibilities Part 1. With Sean V. Bradley & Joe Cala

http://www.dealersynergy.com 856-546-2440 

Sean V. Bradley has 15 years Automotive Internet Sales experience selling over 110 INTERNET units per month when he was an Internet Director at Pine Belt Automotive in NJ 

 

Joe Cala was the Internet Sales Manager at Nelson Mazda in Tulsa Oklahoma that took their department from 7 units - 80 units per month online. Joe then went on to Gateway Toyota, a Penske…

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Added by Sean V. Bradley on October 25, 2013 at 7:44am — No Comments

The Most Important Customer

Before you think I am nuts, let me explain. The factory gives customer service surveys and dealerships give customer surveys. Everyone seems to talk about Customer Satisfaction Indexes. Measuring your success and failure is obviously important. However, is customer service really about numbers? In customer service, the most important customers are the one’s who hate you the most and the one’s who do business with you the most.

 

People like to have nice things said about them.…

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Added by Mark Tewart on October 24, 2013 at 9:00am — No Comments

What Business Are You In?

What business are you in? “The car business” would probably be your normal answer. I would invite you look deeper into that question. Rarely, is your first answer to that question your most accurate answer. The majority of businesses fail, or fail to reach their potential, because the owner and managers haven’t figured out the most important and most basic question: “What business are we in?”

 

Saying you are in the car business seems logical. However, that answer does not stir…

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Added by Mark Tewart on October 22, 2013 at 9:00am — No Comments

PureCars wins Driving Sales "Most Innovative Product 2013" award

Led by PureCars' CEO Jeremy Anspach (far right), the PureCars team hoists the 2013 Most Innovative product of 2013 @ Driving Sales Executive Summit.  The award winning product, SmartAdvertising, is a complete digital marketing solution that is fueled by a proprietary relevancy search engine developed by PureCars. SmartAdvertising is in "pilot" program, and expected to launch nationwide @ NADA, January 2014. For more information, please contact PureCars' Director of Business Development,…

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Added by Larry Barditch on October 17, 2013 at 9:30am — No Comments

Billy Mays vs. Michael Jackson

Michael Jackson and Billy Mays passed away in the same week. The passing of Billy Mays made the news but Michael Jackson dominated it. The underlying message sent from the media is that entertaining is good and somehow noble, but selling and marketing is bad. My question for you is the following: Do you allow this flawed thinking to keep you from being successful in your sales and marketing?

 

The news coverage of Michael Jackson life was largely reverential and fit for king,…

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Added by Mark Tewart on October 16, 2013 at 2:05pm — 2 Comments

The 5 'Believes'

If you want to be successful in sales, you must have each of the 5 ‘believes’. Now there are other so-called experts out there who will tell you that you can overcome the lack of one or two of these but I’m here to tell you that you will never be as successful as you could be, you will never reach your full potential for success, without all 5. To be ultimately successful,…

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Added by Al Mosher on October 16, 2013 at 8:24am — 1 Comment

The Evolution & Natural Selection Of Automotive Sales - The COVER Of Metro Atlanta Auto Dealers Association Magazine

The Evolution & Natural Selection

Of Automotive Sales

 

Evolution is defined as a process of gradual, progressive change and development. The “Evolution of Automotive…

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Added by Sean V. Bradley on October 12, 2013 at 10:50am — No Comments

Is Your Sales Prevention Department Hard At Work?

The wife and I went out for breakfast over the weekend. Our waitress was so unfriendly that I almost didn't want to buy breakfast, and I was hungry! But our experience reminded me of a couple things that happened recently that I like to call "sales prevention." And I do think some of the activities in this new department are responsible for the slump in many people's…

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Added by Al Mosher on October 10, 2013 at 9:31am — 5 Comments

Let Your Fantasy Be Your Reality

What would you do in your sales career if you did not have limitations? Everyone has self-imposed limitations. These limitations can stem from several strong forces – environment, childhood experiences, workplace profiling, etc. Never allow anyone to pigeonhole you into who you supposedly are or who you are not.

 

People in your work environment continually judge you as to what your strengths and weaknesses are, and what you can or cannot do. You must realize that all of these…

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Added by Mark Tewart on October 9, 2013 at 8:47am — No Comments

Does it REALLY matter if dealer chat vendors are “car people”?

I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.

As a dealer, when you look at your DMS, your photo and/or inventory service, and even your website, are they handled by companies that are either well…

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Added by Big Tom LaPointe on October 8, 2013 at 12:30pm — No Comments

L&L Automotive Seeing the Rewards of Teamwork in Digital Marketing Strategy

In an era of rapidly changing digital marketing opportunities, one particular group of automotive retailers in the U.K. is making tremendous strides. L & L Automotive Group operates Mercedes-Benz and smart dealerships in Stevenage, Hertfordshire and Bishop’s Stortford. The group has been making substantial gains in online visibility, and particularly in its organic SEO results.

The gains are the result of The Group Marketing Manager at L&L Automotive, Mark…

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Added by David on October 8, 2013 at 10:30am — No Comments

Why Dealers Already Offer The Apple Experience

Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of loyalty that Apple has, an interesting thought occurred to…

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Added by Mike Gorun on October 8, 2013 at 9:04am — No Comments

Sales: The 4 Levels of Customer Satisfaction

Collins English Dictionary defines customer satisfaction this way, a feeling of satisfaction with a product or service obtained from a business”. Anyone who works with the public has had the importance of customer satisfaction drummed into their head repeatedly. For years businesses have made it one of their primary goals to have satisfied customers. I’m here…

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Added by Al Mosher on October 3, 2013 at 9:29am — No Comments

Automotive Internet Sales Coordinator Sets 44 Appts. 39 Shows And Sells 23 Her First Month!!Lauren had a 88% show ratio and a 58% sold ratio for her first month as a automotive internet sales coordin…

Automotive Internet Sales Coordinator Sets 44 Appts. 39 Shows And Sells 23 Her First Month!!



Lauren had a 88% show ratio and a 58% sold ratio for her first month as a automotive internet sales coordinator!!



Lauren understands how important it is to have a strategic follow up process in place to maximize every opportunity in the E-Commerce…

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Added by J.R. Batchelor on October 2, 2013 at 2:06pm — 1 Comment

Automotive Sales Training - Habits of a Successful Salesperson

If you were to follow around the most successful salesperson you know for a week and then follow a failing salesperson for the same amount of time, the differences would be glaring. It boils down to successful habits. What you do habitually in small incremental actions adds up to huge differences in results by the end of just one week.

 

Recently, I was visiting a dealership where some of the salespeople had attended a sales seminar I had conducted. One of the attendees of my…

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Added by Mark Tewart on October 2, 2013 at 1:03pm — No Comments

Why A Sale is Like A Courtship

You don’t ask a woman to marry you when you are first introduced. At least, most of us don’t. And, if you’re a woman, you don’t ask or expect to be asked then, either. You expect to be courted – to be asked out on a series of dates, to find out more information about each other, to meet friends and family, to experience that first kiss and more. Eventually, if everything…

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Added by Al Mosher on September 30, 2013 at 8:12am — 3 Comments

The Truth, the Whole Truth, and Nothing But the Truth: Why Sales People Lie to their Clients - and Why You Need to Stop

 Ask most people to describe a sales person, and likely as not, you'll find yourself deluged by words like "huckster," "snake oil peddler," "fast talker," "con artist" and, of course, "untrustworthy," "arrogant" and "dishonest."

Those of us who work in sales and know ourselves to be fine, upstanding people may wonder exactly what we ever did to earn such an enviable…

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Added by MANNY LUNA on September 30, 2013 at 3:00am — 7 Comments

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