Resignation Letter

To: Dealer Principal

Reference: Fixed Operations Gross Profit Resignation Letter

Dear Dealer Principal,

It has come to my attention that Fixed Ops Gross Profit has resigned effective immediately. Without the continued support of Gross Profit I cannot continue to be effective in the performance of my duties while adding funds to your Profitability. (not to mention your bank…

Resignation Letter

Date: Effective Immediately

From: Fixed Operations Gross Profit

To: Dealer Principal

Dear Dealer Principal,

It is with great regret that I must submit this letter of resignation effective immediately.

Although we have worked together over the past few years I don’t feel I can contribute to your bottom line anymore. It has been a great experience and I wish you and all of your dealership team the best.

I am quite…

All sales people need to have a monthly sales goal for themselves. They also need to know how they arrived at that specific goal. Many times, these goals are based upon their past sales performance, but past results may not be indicative of performance.

You can increase your sales by 25 percent or more. Identify what causes mental barriers that produce limited results and how to overcome them. Many barriers are caused by conditioning, circumstance and emotions. Many people…

There are only five ways to increase the bottom line of a business: Sell more vehicles, practice price elasticity (get more gross profit per sale), create more repeat customers, increase the speed of the buying cycle for your current customers, and create continuity programs by getting the customer to continually do business with you (service, add-on selling etc.). Although all are important, one can be obtained instantly and with a huge impact - price elasticity and the ability to increase…

According to this article in last week’s Detroit Free Press, the average age of vehicles owned in the U.S. continues to be on the rise. With the average now being 11.4 years, it’s becoming more important than ever for dealerships to re-evaluate their service…

I couldn’t help but notice all the doom and gloom in several blog posts, especially in regards to Starbucks closing 600 stores. Yes, the economy is tough, but the most important economy is between your ears. If you keep reading about the bad economy and you keep telling everyone how bad it is, you’re allowing yourself to have a bad economy and to perpetuate that it is okay to struggle. The media will do enough of that — don’t help them. Bad economies come faster and stay longer because of…

When you strip away your bricks and mortar, Website, CRM systems, inventory and everything else, what really matters? It’s your people. The bottom line is, people make a business successful or unsuccessful.

If you are a dealer or a leader of a dealership, what are you doing to recruit, hire, train, motivate, educate and retain good and even great people? If you truly want to see what is most important to you, then all you have to do is review where you spent your time…

Are you a master or a student?

Do you know everything that you need to know to pass on your knowledge to others?

Recently, I spent four days on site at a dealer group consulting and training a brand new BDC Manager.  This BDC Manager is a remarkable individual with many college degrees and a lot of business world experience.  He was brand new to the automotive industry but not a stranger to call centers.  In…

A friend of mine has a saying: “The only thing keeping you from your goals is the bullcrap story you keep telling yourself.” As hard as those words are, I find them to be very true. My question for you is, what is the bullcrap story you are telling yourself about you and your business? It’s time to rewrite your story.

Everyone has built-in limitations in their brain. Everyone is conditioned through the teachings and messages we receive from parents, teachers, preachers,…

          In part one of this series of why dealerships struggle, I covered some essential tips of hiring the right team members. Nothing happens until you have the right people. In this article I wanted to elaborate on an element that always exists in struggling dealerships that must be addressed before you can hire the right team members. As simple as this is, the first element in getting the right team is the willingness to let go of bad or less than desirable team members you have…

          In what now can be considered a good selling market and what many predict will soon be a booming market, there are many dealerships underperforming and even mightily struggling. Why? Although there can be many reasons for dealerships that struggle, after two decades of consulting, coaching and training dealerships there seems to be very consistent themes for the struggles. Let’s start with common theme number one – the wrong people.

          There are four…

DealerELITE:

What is Women-Drivers.com?



Anne Fleming:…

          “You can’t make gross profit anymore now that we are fully in the digital age.” That is a common observation repeated everyday by frustrated salespeople and managers. The reality is, that simply is not true. Gross profit is and always will be possible if you create and practice the right elements for profit.

          First of all, it is never possible to make the profit you desire without the right belief system and mindset. If you believe you cannot make…

The customers coming to our dealerships are more and more educated. They've read all the possible consumer reports online. That's why they're often wary about certain aspects of the car buying process. Auto warranties is probably one of the most controversial topics since many warranty providers have been caught into various scam allegations.

The biggest dilemma for a dealer is whether to sell the cars "As is," with implied warranty or with a third-party auto warranty.

From a…

There is a plague spreading among car dealerships. I call this affliction “deal’itis.” In the last month, I have been in many dealerships working side by side with managers and salespeople. I began to quickly notice the results of this sickness. Those results are things such as lower sales, low closing ratios, low gross profits and low customer satisfaction.

Just like a good doctor should do, I began to look for the symptoms of this sickness and what could be causing this…

One idea to improve sales that most people don’t want to talk about is the ability to recharge your batteries. Salespeople who run on low batteries don’t perform as well as when they are charged up. Recently, I went with my family on a cruise and had a fantastic trip. We went scuba diving in Grand Turks and, during the dive, had three dolphins come up to us and play with us for most of the dive. The dive masters on the trip said it was a once in a lifetime experience to not only see the…

Ok, I must start with an apology for a slightly misleading title. Even the most popular car dealerships will struggle to tell you how many clients they'd found on social media. One thing is for sure, though – car manufacturers and dealerships are increasing activity on Facebook, Twitter and other social media channels and there must be a good reason for them to do so. With more than a billion people using social media actively, the likelihood of you encountering a potential buyer on one of…

http://www.internetsales20group.com

http://www.dealersynergy.com

http://www.internetsales20group.com

Sean V. Bradley Training Internet Sales Directors On Projections & Forecasting - Automotive Sales

I had two…

Last post, we took a look at programming your subconscious to be the best supercomputer you’ll ever need to achieve success. This month, let’s take a look at some other ways to survive and thrive in your situation, and find the joy in your career and life.

First, you must quantify to qualify. You have to get a handle on what you are currently doing, and be honest. I have consulted with thousands of businesses over the years. I have found few, who are currently…

If you are not getting better, then you must be getting worse. In this age of instant information and transformation, speed is the new weapon of choice for top performers. To survive and thrive today, you must be willing to learn, change and implement faster than your competition. In this and next month’s articles, we’ll examine some ideas on how to adapt to the environment you find yourself in, and how to thrive within it.

First, you must focus on things that can move you to…