The traditional dealership is dead but some have not had their funeral yet. It seems as though as much as some things change in the auto industry, as many things stay the same. Every week our trainers observe things in dealerships that look and feel like the 1960’s.
Let’s take a look at some things still commonly observed in dealerships that are outdated and should be changed.
1) Manager Towers – High towers built for…
ContinueAdded by Mark Tewart on November 27, 2012 at 2:00pm — 8 Comments
Author James Allen wrote, “Circumstances do not make the man, they reveal him;” although the essay was written in 1902, it remains a timeless proverb 110 years later. If circumstances could be grown in a garden, it would be harvested on the blacktop. In sales, we are inundated with circumstances-both personally and…
ContinueAdded by Marsh Buice on November 26, 2012 at 4:30pm — 2 Comments
ADDITIONAL DETAILS: dealerresourcegroup@gmail.com
WILMINGTON, NC - NOVEMBER 20, 2012 - After careful evaluation, New York publishers John Wiley & Son have selected two of Americas top trainers to be added to the family of books known as the "Dummies" franchise. Trainers John Fuhrman and…
ContinueAdded by John Fuhrman on November 20, 2012 at 6:57am — No Comments
Corporations as well as high profile individuals live and die by the messages they are sending. From a shocking scandal to a new fragrance, it is the job of a Pr (Public Relations) firm to spray the right message to its intended audience. In short, a great Pr firm monitors the heartbeat of its targeted audience. Sadly, salespeople’s careers are cut short every day…
ContinueAdded by Marsh Buice on November 18, 2012 at 9:30pm — 11 Comments
Service is an "elbow to elbow" people business. As I (we) have traveled and observed so many Dealership Service Operations, there is still one overriding factor that every Customer Service Organization must understand and adhere to. This is people business.…
Added by Leonard Buchholz on November 15, 2012 at 9:04am — No Comments
Question for the forum... Please share your experiences and thoughts on third party upgrade events. Guarantee or no guarantee???
I am exploring adding third party events to our established remarketing program, and looking for some experiences that other dealers may have had, and which companies they have utilized. I am hoping for some cost structure and ROI expectations, as well as traffic assumptions. Easy for the vendor to project, would love to hear the htoughts of those…
ContinueAdded by Don O'Neill on November 13, 2012 at 6:35pm — No Comments
If you've watched my other video's, we have discussed the following:
→ What role gratitude plays in your success
→ What is the definition of success
→ Developing a 99.9% WHY statement
Now we move on to the recipe. With so many people wondering how to be successful, I suggest that success comes from following a process. It's no different than baking a chocolate cake. If you want to end up with the proven result of chocolate cake, you'd…
ContinueAdded by Michael Cirillo on November 9, 2012 at 1:00pm — 3 Comments
To the casual observer a day of fishing seems like aimlessly dragging baits and lures around the ocean until you get a bite, when you charter a boat and finally catch fish at the end of the day you feel like you got lucky. If you could only see what happened behind the scenes while you were waiting for the fish with your fingers crossed. You cannot imagine how much pressure was on the Captain (GM) after you researched and selected him above all others not to mention the…
ContinueAdded by Don McEwen on November 9, 2012 at 8:45am — 1 Comment
1. You have no sense of urgency.
Hint: If tomorrows always come, what use is today? There are no tomorrows in the car business. Once your customers leave, you must believe they will never come back. You have one shot to earn their business; your customers may have seen other shows, but they haven’t seen yours. Give them…
ContinueAdded by Marsh Buice on November 8, 2012 at 11:00pm — 8 Comments
Unless you're some sort of crazy selling machine, keep reading!
Contrary to what the title of this article suggests, I am not going to write about how to sell less. Rather, I will focus on some of the simple steps to the sale that often go overlooked that prevent more deals from being closed. In vehicle sales, the amount of units you push directly affects the amount of money you collect so it’s crucial to keep yourself in check so that you can constantly strive to kick your sales up a…
ContinueAdded by Michael Cirillo on October 29, 2012 at 7:00pm — 2 Comments
It seems as though YouTube is usually left to the waste side due to Dealers feeling as though it takes too much time or effort in keeping up their channel, or even more so coming up with a subject to talk about without making it sound like an advertisement. Getting inspired to make a video can be as easy as capitalizing on the people and customers that surround you daily, even your inventory can make an appearance, but how?
You need to evoke…
ContinueAdded by MANNY LUNA on October 27, 2012 at 2:00am — 2 Comments
Added by MANNY LUNA on October 26, 2012 at 2:00pm — 1 Comment
I get the privilege of hearing sales people every day when they're talking to customers. Whether it's folks in a dealership, or folks at a restaurant during lunch; EVERYONE IS SELLING SOMETHING!
The problem is, most people just flat suck at selling. Don't get me wrong, there are some really fantastic sales professionals out there but just because your title says "Sales _______" it doesn't mean that you know how to sell.
Many salespeople confuse 'telling' with…
ContinueAdded by Mathew Koenig on October 25, 2012 at 5:35pm — No Comments
Lets keep it as "real" as possible... We are in the car business for one reason... TO MAKE MONEY!! If you want to hug trees and save the earth, you are in the wrong industry. Don't get me wrong, you can make a ton of money…
ContinueAdded by Sean V. Bradley on October 19, 2012 at 12:00am — 2 Comments
We are proud to announce that once again, our founding partner and senior trainer, Anthony Bartoli, will be a featured speaker at the 13th annual Digital Dealer Conference. Anthony will be speaking with Rich Lucy and discussing "How To Build An Internet Department From The Ground Up" (http://www.digitaldealerconference.com/s peakers/).
In addition, dealers and vendors will be able to…
Added by John Fuhrman on October 15, 2012 at 10:26am — No Comments
How many hours do your sales people spend at the dealership on a daily basis? If you're like most dealers, there will be days when the staff works key to key. Those 12 hour days can drag for some. But, for those who have customers, it seems to speed by.
That said, how can dealers tolerate the speed merchants who call themselves…
ContinueAdded by John Fuhrman on October 15, 2012 at 9:30am — No Comments
A salesperson’s favorite letter in the alphabet is the letter “X;” as a salesperson, there is nothing better than the ability to bark out a Hat Trick (3 sales) in a Monday morning sales meeting to the sneers, jeers, and claps of your fellow victim-laden salespeople. If the word confidence could be abbreviated with one letter, it would be…
ContinueAdded by Marsh Buice on October 14, 2012 at 11:30am — 5 Comments
Lost Sales and Declined Services Customers are in many Dealerships, the largest untapped source of additional revenue. And in most cases, the Sales has been lost because of a few words and not a few dollars.
Advisors…
ContinueAdded by Leonard Buchholz on October 11, 2012 at 9:13am — No Comments
Added by Mathew Koenig on October 10, 2012 at 9:29pm — No Comments
If you are in a dealership that has an accessories profit center you already understand the revenue potential. The fact is consumers are constantly looking for ways to personalize everything from their electronic devices like…
ContinueAdded by Ashley Poag on October 8, 2012 at 3:23pm — No Comments
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