I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.
As a dealer, when you look at your DMS, your photo and/or inventory service, and even your website, are they handled by companies that are either well…
ContinueAdded by Big Tom LaPointe on October 8, 2013 at 12:30pm — No Comments
In an interesting piece posted on the Automotive News website over the weekend, Diana T. Kurylko details how manufacturers are able to make real connections with buyers through Twitter, Vine and Instagram.
She points out that even boutique brands like Land Rover and Subaru recognize…
ContinueAdded by Big Tom LaPointe on September 22, 2013 at 7:58pm — No Comments
Each year thousands of new-hires sit through a dealer’s orientation and basic skills class to learn how to sell cars. In many cases that is the full extent of focused training they will receive in a career that will be an exception if it passes the 6-month mark. Even the ones who survive are likely to end up with one year of experience many times, rather than…
ContinueAdded by Big Tom LaPointe on March 23, 2013 at 3:00am — No Comments
What an amazing video! Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.
Now is a good time to look at your marketing to see how you can use emotion to…
ContinueAdded by Big Tom LaPointe on March 11, 2013 at 1:00pm — No Comments
CarChat24 receives a "Top Rated" Award for Dealer Satisfaction in Chat Products Category
PALM HARBOR, Fla. – Feb. 11, 2013 –…
ContinueAdded by Big Tom LaPointe on March 5, 2013 at 1:00pm — No Comments
My first week in the business my sales manager handed me a 12-pack of cassette tapes from Jackie B. Cooper. Those fundamentals ring as true today as 30 years ago or whenever he made them. This message is priceless AND timeless. Enjoy!
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Added by Big Tom LaPointe on January 30, 2013 at 12:30am — No Comments
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