I am looking to get some ideas and thoughts from industry professionals about what topics you enjoy reading about.
It's no secret that many of our peers are often writing books about specific topics that are designed to help the industry. My goal is to write a book…
ContinueAdded by Stan Sher on April 18, 2023 at 1:33pm — No Comments
Modern shopping habits have changed drastically in the last 10 years and the changes have greatly empowered the customers. Consumers have access to more information than ever before and dealers need to adjust the way they are providing service. The days of a window shopper popping into a dealership and spending a day test driving cars are long gone. In fact, 46% of consumers prefer to do their auto shopping online. So, what does that mean for you? It means that two experiences must now be…
ContinueAdded by Holly Braschwitz on April 26, 2022 at 3:50pm — 1 Comment
I am a very competitive person, so if you put me in a classroom situation, I am more than likely going to try to beat you on all of the test scores. However, I am also a person that dreads being forced into a corporate continuing education program. Some employers will just assume I am lazy, but the opposite is true. I am a very hard worker. So, what is it?
A recent Gallup State of the American Workplace report, published in June, states that…
ContinueAdded by Holly Braschwitz on April 15, 2022 at 11:23am — 1 Comment
High-Level High Energy Automotive BDC Rep Grinding Internet Sales Deal Here is a BDC rep working hard to bring a difficult customer into the dealership. She is high level and high energy. It is no wonder why she was promoted into a managerial role not long after. This is an example of the powerhouse BDC (business development…
ContinueAdded by Stan Sher on April 2, 2022 at 3:00pm — No Comments
I was prospected by a cold caller just a minute ago. They had a tough accent which was clear they were outsourced to a third-world country. I can understand companies do this to keep costs down. However, here is how poorly trained the caller was. They were a robot with no care about having a personality and finding a…
ContinueAdded by Stan Sher on March 29, 2022 at 3:00pm — No Comments
Stan Sher of Dealer eTraining talks about how important it is to take the time to learn about the product that you are selling. Spend the extra hours to take the tests and become factory certified. Not only does it pay more money in spiffs but it also makes you better at selling. Customers will like you…
ContinueAdded by Stan Sher on March 27, 2022 at 3:00pm — No Comments
Stan Sher Car Sales Confessions Part 3 Stan Sher talks about how the team of new hires at the dealership were driving cars every day. We got to learn about the Honda brand and how to truly appreciate what we were selling. These were fun times.
Added by Stan Sher on March 24, 2022 at 2:00pm — No Comments
Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem. Call …
ContinueAdded by Stan Sher on January 5, 2017 at 4:03am — No Comments

Welcome to Part 4 of a live dealership case study. This is the final chapter of a 6 week project. You can catch up by reading part 3and previous chapters as well. In this chapter we will discuss what the dealership is now doing and what they have accomplished in the 6 weeks that I have spent working with…
ContinueAdded by Stan Sher on November 28, 2012 at 4:02pm — No Comments

Welcome to Part 1 of what will be a major real live hands on case study. Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home. The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations. The store is a family environment and has been in business for over 30 years under her control.
She was looking for someone to come in…
ContinueAdded by Stan Sher on October 13, 2012 at 11:56am — 5 Comments
I was just thinking about something that really amazed me about a month ago. I was out with a friend of mine at a mall doing some shopping. We were at Macy's and decided to take a look at their collection of sunglasses. Both my friend and I enjoy nice things and do not play around when it comes to sunglasses. In fact, I…
Added by Stan Sher on May 6, 2012 at 10:30am — 25 Comments
Added by Sean V. Bradley on April 4, 2012 at 3:36am — No Comments
Added by Sean V. Bradley on March 23, 2012 at 3:12pm — No Comments
It's that time of year again. Yes, one of my favorite blogs of the year. I have always enjoyed writing about my experiences at conferences and conventions. This blog is going to be great. Why so great you ask?
Wait for it...
Wait for it...
Wait for it...
Boom...here it is.
This has been my most productive and educational NADA convention out of the three that I have attended. I realized this year the importance of spending a…
ContinueAdded by Stan Sher on February 10, 2012 at 12:17am — No Comments
http://www.facebook.com/dealeretraining
http://www.linkedin.com/in/stansher83
As I work with various dealerships all over the nation, I am still amazed at the kind of attitude that I find sales…
ContinueAdded by Stan Sher on October 9, 2011 at 2:15pm — 2 Comments
Join me in Las Vegas from October 9th-11th for the DrivingSales Executive Summit at the Bellagio Hotel.
This year Jared Hamilton has pulled out all the stops to create an event unlike any in the automotive industry. I encourage you to register today by visiting: http://drivingsalesexecutivesummit.com
This conference in unique in…
Added by Brian Pasch on August 13, 2011 at 1:58pm — No Comments
http://www.dongraffautomotive.com
http://www.linkedin.com/pub/don-graff/14/896/a39
One of the issues I hear about frequently from my client dealerships is that of sales staff retention. Let me venture out onto the limb to suggest that, just perhaps, the requirements for a sales…
ContinueAdded by DON GRAFF on May 31, 2011 at 1:30pm — 2 Comments
http;//www.dealeretraining.com
http://dealeretraining.tumblr.com
As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there. Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have. This is either lack of training, lack of motivation, or simply way too many…
ContinueAdded by Stan Sher on February 2, 2011 at 12:45pm — 1 Comment
Added by Sean V. Bradley on February 1, 2011 at 12:40pm — No Comments
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