Introducing our first software release, a Chrome Extension called GMBspy. Earlier this year many of us read that Google My Business (GMB) categories could be read for any location by searching the HTML. This process works, but is super clumsy and slow. I needed a solution to more-quickly determining GMB categories. Why care about GMB categories? I believe they are one of the keys to learning why some businesses rank higher in local search than others. Should the OEM category be placed…
ContinueAdded by George Nenni on August 26, 2020 at 10:13am — No Comments
There are many paid search vendors in automotive retail; however, that doesn't mean they're implementing best practices. Host Dane Saville offers perspective on what differentiates a company that'd simply be your dealership's vendor versus valuing a true partnership.
If…
ContinueAdded by Dane Saville on March 23, 2020 at 3:38pm — No Comments
To kick off Season 4, KPI Cafe host Dane Saville addresses one of the most common questions in automotive paid search: Should I buy my brand name? This episode answers that and a whole lot more, so be prepared for a fact-packed session by getting that cup'o'joe.…
ContinueAdded by Dane Saville on March 2, 2020 at 3:46pm — No Comments
Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…
ContinueAdded by Ed Barton on January 6, 2020 at 9:12am — No Comments
Google Analytics is a beast. Within it, you can access all the data about your website that you could ever need. Unfortunately, since it is so jam-packed with great data, it can be hard to even know where to begin. I consistently meet with car dealers who aren't sure what reports they should be looking at and what data they should be gleaned from those…
ContinueAdded by Tim Duke on December 16, 2019 at 10:19pm — No Comments
"Back to the Future" is a fantastic film franchise. I'm just going to put my bias for it right out there from the get-go. I’m not sure about you, but I am particularly fond of 1980s science fiction movies. The 1985 classic was visionary, and the sequel where they go 30 years into the future is shockingly accurate with its technology predictions. It predicted…
ContinueAdded by Adam Swanson on December 3, 2019 at 9:53am — No Comments
Host Dane Saville gets Macho to break down some of the most important questions for paid search in automotive retail. From confusion over bounce rates to conversions to quick tips, dealers will be able to ask the right questions to get the right answers.
Don't forget to…
ContinueAdded by Dane Saville on November 26, 2019 at 2:51pm — No Comments
In my last blog, I shared a few design tips I have seen drive website conversion rates as high as 10%. In this blog, I would like to move onto the next step and share advice about how to recognize and measure if your website changes are, in fact, effective.
Many dealerships…
ContinueAdded by Tim Duke on November 6, 2019 at 9:49am — No Comments
While much has been written about how the “bots” are coming and will threaten to automate everyone’s job, the reality is that Artificial Intelligence (AI) is about automating mundane tasks to improve the customer experience and better scale human interactions for solving the complex and unique issues.
Machine Learning (ML) is all about feeding…
ContinueAdded by Anthony Giagnacovo on September 13, 2019 at 10:32am — No Comments
Every dealership wants to increase website traffic, that’s why they spend thousands of dollars per month on advertising agencies to run email marketing, pay-per-click advertising, and social media campaigns. Typically, agencies include search engine optimization in service packages to snag organic search traffic. Yet, organic search often feels like the…
ContinueAdded by Steven Laureys on August 7, 2019 at 10:09am — No Comments
The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC.
Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise and monetize.
Facebook and Google tracking don’t stop with…
ContinueAdded by Jim Flint on April 30, 2019 at 10:56am — No Comments
Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers.
Recently I visited with one of the top collegiate quarterback coaches in the nation.
“There’s a saying in football that the further away you get from the ball, the less a part of the team…
ContinueAdded by Jim Flint on April 25, 2019 at 10:02am — No Comments
If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions:
Sure, there are hundreds of questions to ask. Millions of data…
ContinueAdded by Jim Flint on April 23, 2019 at 10:47am — No Comments
The biggest driver of customer satisfaction today is speed.
As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are…
ContinueAdded by Jim Flint on March 26, 2019 at 10:00am — No Comments
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.
As SEO and SEM experts know, you have to test your assumptions when…
ContinueAdded by Jim Flint on March 22, 2019 at 10:12am — No Comments
A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver
Today,…
ContinueAdded by Jim Flint on March 15, 2019 at 10:27am — No Comments
Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it comes to service recommendation upsells or relaying the value of a vehicle, its…
ContinueAdded by Brett Sutherlin on March 12, 2019 at 10:33am — No Comments
A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.
Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…
ContinueAdded by Jim Flint on March 12, 2019 at 10:18am — No Comments
The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to work to your maximum advantage. Five of the best six seasonally-adjusted sales months over the years happen between March and August. Working the details and making sure that you’re taking care of them…
ContinueAdded by Jim Flint on February 22, 2019 at 10:21am — No Comments
The hottest new models in the automotive space aren’t relegated to cars anymore.
Cars are key, but statistical models are catching favor and acclaim. Rightfully so.
The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana Nights Charity Preview Night. With a carbon fiber…
ContinueAdded by Jim Flint on February 15, 2019 at 9:48am — No Comments
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