When handling objections in car sales, it’s important to understand the reasoning for objections, and show empathy and agreement for a buyer’s position. Not only have they been raised to be wary of the car buying process, but this is also a huge purchase for them – perhaps the largest they’ve ever made. As such, objection handling needs to be approached with understand and a good attitude.
Moreover,…
ContinueAdded by Kyle Disher on January 23, 2021 at 8:30pm — No Comments
Added by Shaun Raines on January 27, 2020 at 2:15pm — 4 Comments
If you’ve purchased a car for a road trip around NZ, you’re going to end up selling it when the dream ends and you have to head home again. The best-case scenario after you’ve taken it over mountain passes and through all sorts of NZ weather, is that you get some…
Added by James Helliwell on August 13, 2019 at 9:02am — No Comments
All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.
For the most part,…
ContinueAdded by Andy Church on January 18, 2019 at 10:06am — No Comments
The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is locked in a safe at the corporate office” are gone and consumers have all of the access to data that they need. Yet some Dealerships are still trying to play the game.
I understand that dealerships need…
ContinueAdded by Andy Church on January 4, 2019 at 10:30am — No Comments
While many dealerships agree that video is important and worthwhile, at the same time some think it’s time-consuming and lack the resources to put a video marketing strategy in place.
What if I told you that acquiring and scaling a well-planned video marketing strategy which leverages video content for shoppers throughout the entire buying…
ContinueAdded by Timmy D. James on December 27, 2018 at 10:04am — No Comments
Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your staff pumped up and leave. What happens then? Chances are the lessons or knowledge that they may have learned…
ContinueAdded by Andy Church on December 13, 2018 at 10:08am — No Comments
The T.O. strategy has been around for quite some time, yet at some dealerships it’s not an “all the time” thing. Some salespeople view it as a friction point with management. Some handle it very well. They are grateful for the opportunity to get additional support as a final effort to close a sale.
Added by Richard Keeney on December 5, 2018 at 3:00pm — No Comments
It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expert” physician. Ask yourself this question: How much time do I need to invest in myself to master a particular skill?…
ContinueAdded by Andy Church on November 9, 2018 at 10:15am — No Comments
Added by Richard Keeney on June 22, 2018 at 5:00pm — No Comments
Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV!
Interesting, right?
Watch this episode of Hard Facts for more info.…
ContinueAdded by Paul Potratz on April 7, 2017 at 5:23pm — No Comments
So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.
Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…
ContinueAdded by Paul Potratz on March 28, 2017 at 2:16pm — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your…
ContinueAdded by Paul Potratz on March 24, 2017 at 3:26pm — No Comments
Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!
Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…
ContinueAdded by Paul Potratz on March 21, 2017 at 5:21pm — 1 Comment
We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.
What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…
ContinueAdded by Paul Potratz on March 16, 2017 at 3:54pm — No Comments
How to sell a motor home quickly while optimizing the transaction amount is the question every seller wants to be answered. However, if you are selling your used RV for the first time, you should understand that selling a rig is not much different from selling a house. As a seller, you are likely to find yourself in a position where you will have to put a lot of strategic thinking before taking a single step. A good strategy is the one that ensures a lot of response, and what do you need to…
ContinueAdded by Linda Wilson on March 16, 2017 at 12:55am — No Comments
Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.
While…
ContinueAdded by Paul Potratz on March 7, 2017 at 1:21pm — No Comments
Quick question -- do you think that advertising has changed in the last 5 years?
On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.
Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn…
ContinueAdded by Paul Potratz on March 1, 2017 at 9:39am — No Comments
Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.
Watch the video to learn more!…
ContinueAdded by Paul Potratz on February 24, 2017 at 2:51pm — 1 Comment
It is often a tedious task to buy a used car that can perform in the line of your expectations. In fact it is a tricky process to find one as every car is different from the other. The used cars or any vehicle for that matter always come with a baggage of advantages and disadvantages. So buying a particular car can either be beneficial or it might prove a nightmarish moment for you. With so many choices and conditions that one goes out for hunting a used car, successfully finding the right…
ContinueAdded by Smith Willas on February 13, 2017 at 11:39am — No Comments
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