Your service shop’s online scheduling tool is invaluable for streamlining the booking process for both your customers and your advisors. However, like most things in the automotive industry, “set it and forget it” doesn’t quite cut it. Not to worry: ensuring you’re getting the most from your scheduler should be easy. We’ll discuss the biggest scheduling bottleneck of all –…

As negotiations are an expected part of the vehicle buying process, there are three strategies we advocate doing often and consistently to increase your sales gross and reduce many of deal-cutting concessions.

Depending on how you respond to a customer will determine if you get the deal and how comfortable the customer feels about their experience.

By…

January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at the 2017 NADA Conference & Expo. 

"Yesterday's closing techniques will no longer work with the tech savvy buyers,…

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day Boot Camp, training just got a lot easier for managers…

Role-playing with your sales team will give them the confidence and inspiration to know what to say when handling objections from potential customers. Just like in sports or the fine arts, honing your craft involves practice. Through role-playing, your sales team will master professional and effective responses to the most common objections.

In …

As we’re helping people with some of their biggest investments, it’s our moral duty to be there for our customers by following up on services they’ve initially declined. Ethical practices in the car business go a long way in retaining customers and increasing referrals. 

You won’t be setting yourself up for disappointment. It’s not a lost cause. Here’s…

Is your sales team committed to giving it their all 100% of the time?   Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals. 

Our dealership motto:

100% of the customers will receive

100% of what we have to…

Women purchase over 50% of the cars bought and play a major role in over 85% of car purchases. 

Women are not only coming in more armed with researched information, but they are practical, savvy, and open to change. They want to develop a relationship of trust with a dealer and it’s up to us to rise to their…

IT’S BEEN 20 YEARS SINCE THE LAUNCH OF OUR COMPANY, THE MAR-KEE GROUP.  MY GOODNESS, WHERE DID THE TIME GO?…

"Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal." Friedrich Nietzsche German Philosopher…

We’ve all set goals based on our emotions- who hasn’t vowed a radical transformation at the dawn of a new year only to wind up reverting to our old selves weeks later?…

A study of Harvard MBA candidates found that 3% had clear written goals and plans for accomplishing them, 13% had goals but had not put them down in writing and 84% had no goals when they were first entering the program. Ten year later the same students were re-interviewed. The 13% that had goals were making twice as much as the 84% with no goals but, even more astounding, the 3% who had committed their goals to writing were making 10x as much as the other 97% combined.

And…

So here you are, smiling from ear to ear waiting for that special moment in your day when the be-back bus finally comes!  The…

2011 is on the doorstep.



Anytime of the year is time for reflection, goal setting and renewed committment.



However, this time of the year is particularly important as the year is winding down and we take time to look at what we have accomplished in 2010 and what we would like to do better in 2011.



This is not a “Goal” setting blah blah blah blog post. If you are in a Leadership position in your Dealership and you need a lesson on Goal setting and business planning,…