Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big names like Netflix and Amazon leverage them to offer optimized, often instantaneous access to their goods. Now, it’s the auto industry’s turn, with the rising popularity of vehicle subscriptions. These programs charge customers a monthly…
ContinueAdded by Jeff Giere on August 22, 2019 at 10:15am — No Comments
In the automotive industry, the ability to earn a greater share of a customer’s spend is the key to driving higher customer lifetime value. To that end, many dealers utilize flawed retention strategies designed to achieve a minimum number of service visits rather than maximize the…
ContinueAdded by Doug Van Sach on July 18, 2019 at 10:07am — No Comments
Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated.
Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…
ContinueAdded by Jim Flint on January 15, 2019 at 10:09am — No Comments
Some skeptics lament the decline in the use of social media platforms. Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists!
Social media is not only growing, it’s becoming more popular than ever. For example, Facebook-owned social media…
ContinueAdded by Paul Moran on July 6, 2018 at 9:29am — No Comments
Added by Scot Eisenfelder on November 9, 2017 at 9:10am — No Comments
Added by Mike Gorun on September 19, 2017 at 9:46am — No Comments
While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal video e-mail. And perhaps it’s working well. Most people…
ContinueAdded by Timmy D. James on January 31, 2017 at 8:00am — 1 Comment
It may be a simple truth, but it's a valuable one. Tom Peters reminds us not to stoop so low as to badmouth the competition. …
ContinueAdded by MANNY LUNA on August 9, 2014 at 11:30pm — 2 Comments
Do You Have An SEM Strategy For Service? from Potratz on Vimeo.
Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…
ContinueAdded by Paul Potratz on July 10, 2012 at 5:34pm — No Comments
Social Media is a growing element in daily life – but what about the consumer experience on social media with brands? Understanding where marketers can access the social space in an effective way is crucial to strengthening brand advocacy and generating interactions with shoppers and prospects.…
Added by Amanda Meuwissen on April 16, 2012 at 10:55am — No Comments
Google seems to be everywhere lately, especially with their introduction of +1 and Google Plus. Many people have so many different aspects of their life integrated into the search engine (email, social network, search engine, calendar, document management, etc) that sometimes it is hard to remember how we ever got along without it.
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Added by Ali Amirrezvani on August 4, 2011 at 10:45am — 2 Comments
Added by Michael Abrams on March 9, 2011 at 3:21pm — No Comments
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