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So, the fact that you are reading this proves ( well, maybe ) an advestigate fact.  That the "creative" and headlines of an advertisement could still be a factor even in the newspaper. Fact is, we all know that digital is very much alive and will be for years.  But what is happening in the traditional media world?  Is it a fact that newspaper is a dead medium?  You will find…

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When you make advertising decisions as a manager or an owner of a dealership, I am certain you have felt a few of these things before.  You probably wonder if you are making a "good buy" or maybe you wonder if there is anything else you could spend your budgeted money on.  If you are the owner and have managers making the decision,  I know you are wondering…

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Do you remember faxing in credit apps, doing deals on a hand shake and scheduled deliveries 5 days later when the customer got his check from the bank?  Maybe even remember this business before the internet and dealer track?

Then you are an old dog.....

As I reach the 45 year old milestone this year, I have never felt younger in so many ways.  Why would you as a car guy read any further along in this post when I am talking about feeling young?   Because for me…

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I recently posted a blog called Jerks buy cars too. It has gotten over 430 views and some great reviews. It made me think, jerks sell them too. What do I mean by that? Well as a manager and a consultant for years I have had the honor to work with many types of salesman and let's face it some of them are just simply jerks.



The jerks do not last long, they are the ones who want to just throw keys at a customer and when they get back from the un"salesmanned" demo drive they like to ask… Continue

Todays Turbo Charged Dealer World Blog is a core training element that should be visited over and over again.  Probably something we all know, but just great to keep in the "top of mind" awareness section of the brain.

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It is spring time in the North East.   Beautiful weather and time to really enjoy the selling season.  I enjoy this time because it give us a renewed energy and fire to market and brand our cars.   A dealership I consult for has a nice used inventory.  We put some signs on the sides of the cars and as I walked the lot I noticed that we had a 4x4 pick up truck quad cab and a nice one, a little older but really nice.  It had a huge 24X48 graphic on it that said $269.00 a month.   I thought…

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I thought this was awesome!!!!!!!  The concept is the same now a days, stay…

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I get that 2% is a nice market share and that True Car will grow this year.   But I read an article yesterday that also states that they only accounted for 2% of the market share.   I own a direct mail company and I bet if we did some numbers we would find out that direct mail accounted for 5% plus of the market sales last year. (I wish we could get that kind of publicity)  True Car is Advertising and we are giving them a ton of publicity and a lot of our time and energy for a 2% share and a…

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First I would like to wish everybody a happy and healthy new year.

Yesterday was 50 degrees in northeast PA and was to nice to be inside. After doing a few things around the house my 10 year old son wanted to go play some baseball. While I was pitching to him he was fouling off some pitches and was getting frustrated. To make a long story short, he was stepping toward third base and all I told him was to step toward me. Yes, he still fouled some off, but he was hitting more fair and…

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About a year ago, I stopped messing around with the occasional work out and and the I "think" I eat well program.  I went crazy, 6 days a week of workouts, eating lots and lots of chicken, rice, and fish, protein shakes, and loads of supplements to include, Ginko, fish oil, borage oil, flaxseed oil, massive antioxidants, etc...  Bottom line is that I am looking forward to 2012 now and feel I am in the zone. I feel awesome.  Might look like 100 bucks but I feel like a million...lol Never been…

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Baseball season is back in full swing. (See what I did there?  Yes, very cheesy, I know). And spring training for the teams is coming to an end.  They’ve spent well over a month preparing themselves and their minds for the day-to-day responsibilities that go along with a season of baseball.  Trainers, managers, and coaches get together to evaluate their personnel and to get them ready for action.  Several dealers do the very same when they seek out training for their team.



Dealers…

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