I am looking to get some ideas and thoughts from industry professionals about what topics you enjoy reading about.

It's no secret that many of our peers are often writing books about specific topics that are designed to help the industry. My goal is to write a book…

Paul Meijer interviews some of the best minds and experts in the world of automotive business development center operations. Watch as Stan Sher talks about the HUGE opportunity for auto dealers to work leads Smarter Not Harder! The time has changed and we are living in an era where engagement counts. We spoke about…

High-Level High Energy Automotive BDC Rep Grinding Internet Sales Deal Here is a BDC rep working hard to bring a difficult customer into the dealership. She is high level and high energy. It is no wonder why she was promoted into a managerial role not long after. This is an example of the powerhouse BDC (business development…

I was prospected by a cold caller just a minute ago. They had a tough accent which was clear they were outsourced to a third-world country. I can understand companies do this to keep costs down. However, here is how poorly trained the caller was. They were a robot with no care about having a personality and finding a…

Stan Sher of Dealer eTraining talks about how important it is to take the time to learn about the product that you are selling. Spend the extra hours to take the tests and become factory certified. Not only does it pay more money in spiffs but it also makes you better at selling. Customers will like you…

Stan Sher Car Sales Confessions Part 4: Honda S2000 Trouble Making Story

So here I was test-driving cars with my new buddies as we start our careers as Honda sales consultants. We got to the final car. The ultimate car. The…

Stan Sher Car Sales Confessions Part 3 Stan Sher talks about how the team of new hires at the dealership were driving cars every day. We got to learn about the Honda brand and how to truly appreciate what we were selling. These were fun times.

Stan Sher Car Sales Confessions Part 2 Stan Sher talks about starting in the automotive sales field again just a month after starting at a different dealership. It was a period of working for a massive corporation with rules, regulations, and a different style of…

Stan Sher of Dealer eTraining Tells Stories Of Coming Up In The Automobile Industry! Starting a career in auto sales at 20 years old and coming up over a 19-year career. He talks about getting hired, training, and selling the first few cars to get hooked with…

Evolution Of The BDC: Has your dealership evolved?

A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the same car dealers talking about embracing this part of this business. They say that it is the most important part of their business and that they invest more…

Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem. Call …

Imagine that you attend a classical music concert. This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The department has managers that usually consist of a general sales manager, one…

Hi,

It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining. Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while working and doing my thing. But guess what...

I am here to tell you that there is a…

Tools to Increase Your Business Aren’t Worth Much Without Follow-up and Training

The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out with their checkbooks looking for ways to increase their business in 2015. There were countless…

Dealer eTraining founder, Stan Sher is excited to celebrate the four year anniversary since launching this national training and consulting firm that specializes in automotive internet sales and business development success for car dealerships.

PRLog - Nov. 28, 2014 - SOMERVILLE, N.J. -- It was just four years ago this week that the world would turn upside for automotive Internet sales and BDC expert, Stan…

What?

It is time to talk about the F&I department in the dealership and how the BDC (GRC) department can help improve product penetration. The typical discussion with regards to business development is always about lead handling and appointments. The BDC discussion is one that can go on for hours and even days because it is interesting to hear different…

Stan Sher of Dealer eTraining discusses how sales management needs to properly work with the internet sales and BDC department. This includes understanding the functions of the department and what each person in the department does. While it is important to monitor and…

When is the last time your dealership had a progressive training solution?

Is your dealership handling phone calls just like the “guy” down the street?

For generations automotive professionals have been provided automotive phone training with traditional ways of handling phone calls.  These…

Does your dealership have a call monitoring solution in place?

Does your dealership consistently train phone skills?

Chances are if the dealership has a large advertising budget and a proper setup for a BDC the answer is "yes".  However, it is mind blowing to see how many dealerships in 2013 still do not pay attention to call monitoring.  I look at…

Does your dealership have tools that should help your sales and business development people be more effective?

As consumer transparency becomes more important in the automotive industry dealers are hooking up with more vendors that allow for transparency.  It is no secret that some of the most effective dealers are making it easier to retail…