In the past five years my job description has evolved into an amalgam of once individual positions, now viewed as a one-person juggling act.  When asked what I do for a living, the answer has become complicated.  I am a Sales Manager-Marketing Director-Information Technologies Developer-Public Relations Officer.  Whew!  Try fitting that on to a business card.  I am not alone, as many companies have down…

Growing up, my sister would call me a dummy. As much as I cringe to admit this, she was right. I am a dummy…..a crash test dummy!

In each incident, I was alone in the vehicle while sitting at a stop light, my standard transmission had been shifted into neutral, my foot was on the brake and I was perfectly still when….WHAM!!! Both vehicles were Japanese produced sports cars and sustained…

In constant pursuit of keeping up with the Marketing Jones Family, I came across a book by David Cummings and Adam Blitzer called Think Outside the…

Recently, I was invited to tour the new facility at my favorite dealership during a service visit.  From first glance, everything appeared to be in the framework of a typical dealership, until I got to the customer lounge.  This space had drawn a crowd in front of a large bank of glass windows.  I was curious about what all the excitement was about.  Did the dealership install an animal viewing area? …

Like so many other Americans, I gathered up my snacks and beverages to sit down in front of a television to catch the NFL Big Event.  Having a career in marketing and sales, I paid curious attention to the messages conveyed in the 60 second spots aired between plays.  This year, I heard it loud and clear from the Automotive Industry. 

One third of all advertisements aired during The Big…

“It only takes one bug in the potato salad to ruin a picnic,” according to one of the little old ladies I went to church with as a child.  As I move further away from a precocious child and closer to being a sweet little old lady, I am realizing that she was not registering a complaint about church picnics but planting a seed of wisdom that would develop as I grew older.  One little bug can ruin the…

Military, Law Enforcement, Medical Professionals, Teachers…what do these occupations have in common?  Each provides a highly valued service to our local and global community at large and does so as a result of education and extensive on-going training.  As a result, society can depend on these individuals to protect humanity, face danger, save lives, educate our youth, improve health and welfare and do…