Created by two automotive industry veterans, Dealer Funnel has proven to increase sales through a combination of social media ads and text messaging.

Sanford, FL – June 2, 2021 – Dealer Funnel, a technology solutions provider for automotive dealers, today announced the…

One of the fears dealerships have regarding digital innovations in the automotive industry is that the internet will replace phones. However, it is a well-known fact that phone leads close significantly faster than internet and social leads combined. And guess what -- fixed operations generates many of them. As a result, dealerships are placing a…

By nature, humans are social creatures. Need more proof? One of the worst punishments our legal system has come up with is solitary confinement. Not only is this dreaded by inmates, but it can also affect their mental health. Whether an introvert or an extrovert, we all crave personal interaction.

Like many of you, I am currently working from…

When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom.

However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…

Unique Customercials are organically shared by customers across their social platforms producing a huge viral lift for auto dealers

Newport Beach, CA –August 13, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced that since the company started seven years ago, video views for its auto dealer clients featuring customers…

It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community.

However, consumers are increasingly finicky when choosing where to buy or service their vehicle. In…

Customer satisfaction is one of the most important ingredients for your dealership success. It is plain simple: if you are doing it right, your CSI scores will go up. And if you are not, you should be thinking how to increase it in the future.

Wanting to research the quality of automotive service in the US, in March 2017. J.D.…

For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime. Regardless of what anyone chooses, there is a common denominator used to keep up with their passion -- one that has become the center of the Universe for many people -- and that is a smart…

Recall Masters’ Christopher Miller warns auto dealers they could be easy targets for aggressive plaintiffs’ lawyers; offers advice to keep them safe

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Text messaging is taking over. No, this is not old news from the 1990s. It is 2017, and everybody is talking about texting. “Why, isn’t texting available for a long time and an old technology?”, one might ask. It is, but it is also the one that is currently flourishing. Stats show that in 2014 over 561 billion text messages were sent in one month. Only in one month!…

Texting has become a leading technology in B2C communication. Email and voicemail are long forgotten, and texting and text messaging apps are starting to reach their fullest potential. Customer support is using texting for numerous reasons, some of which include a…

According to a recent article in AutoRemarketing, a study by J.D. Power found that customers are…

Driving is a highly engaging activity: it demands all your senses to be alert, including visual and motor skills. With smartphone usage growing every day, it is no wonder almost everyone’s become a little bit obsessed with these devices, no matter the age. Not so surprisingly, though, texting demands the same set of skills as driving.…

The famous Albert Mehrabian developed a communication model in which he demonstrated that only 7% of what we communicate consists of the literal content of the message. The use of one’s voice, such as tone, intonation, and volume, makes up 38% of the message and as much as 55% of communication consists of non-verbal factors such as body language.

I’m sure you can…

How many times per day do you decline to answer your phone because you don’t know who is calling? How many pieces of mail do you throw away unopened on a daily basis? Are all the promotional mail pieces going straight into the trash can once a week?

Well, do you think your customers act any differently?

Sure, you get some bites on the line…

Businesses in every industry are using the Internet to increase their visibility and gain more loyal customers. Online advertising is a tool that you cannot afford not to use. By establishing an official company website, you announce to the public that your business is…

Many of us in the marketing department have been trying to reach prospects and customers by email since time began.  The problem is that response rates (opening, reading and taking action) are droping like a stone.  On average an email is only opened, even by someone who knows you 8-11% of the time. And response rates are under 2%.  But text messaging (also known as SMS) can get as much as a 75% open rate.

According to a study posted on …

Do you remember the AT&T ad slogan “Reach Out and Touch Someone” from the early 1980s?  It may have been thirty years since that slogan reached its peak in popularity, but it still has a similar meaning today. Our high-paced, digitally driven world has made it even easier to stay in touch with our friends and family. A few typed words on a smartphone, or the sharing of a…