Since the dominant buying motives differ from customer to customer, what could the common need be? It's this:
Two of the most basic of all human needs are to be valued and…Continue
Added by Michael Hargrove on May 3, 2016 at 10:22am — No Comments
The $4,000 Tap
By John Fuhrman – Director of Training, OptionSoft Technologies
There’s an old story that goes something like this.
A dealer was getting increasingly frustrated with all the technology in his dealership. He purchased all the best money could buy. But, when it came to training and support, it never seemed to be in the budget. So, people came and went, and the…Continue
Added by John Fuhrman on May 2, 2016 at 2:35pm — No Comments
As many of you know, I've been involved in this industry since cars took leaded gas. There have been many changes. Some good, some not so much. One thing that has seemed to be a constant is selling extended service contracts in your service drive has been an abject failure.
Dealers get excited about it. Service Writers train for it. Sometimes it even takes off selling. But, usually within weeks, sales slow to a trickle and then become a forgotten practice followed by the ever…Continue
Added by John Fuhrman on May 2, 2016 at 7:23am — No Comments
The 90 day wonder is the sales associate, brand new to the business, who starts out like gang-busters.…Continue
First let me reassure you that this is a common challenge for car salespeople today and a fairly simple one to remedy.…Continue
Added by Michael Hargrove on April 29, 2016 at 1:00pm — No Comments
As the recession loosens its tight grip on our economy and businesses, vehicle sales have begun to steadily climb nationwide. As a result, a very important decision is looming for auto dealers. Many of the customers that are…Continue
Added by Jeff Cowan on April 25, 2016 at 1:40pm — No Comments
Automotive recalls present an opportunity to maintain and improve dealer and brand integrity while winning back lost customers and attracting new customers that typically do not service at a factory-certified dealer. Historically, however, recalled vehicle owners have been viewed as a nuisance by dealership personnel.…Continue
Automotive Dealership Internet Phone Sales Training-Outbound Sales Calls-J.R. Batchelor
Training automotive dealership on the effective use of incoming and outgoing sales calls and the importance of follow up with incoming automotive dealership Internet leads.
Added by J.R. Batchelor on February 24, 2016 at 12:41pm — No Comments
An experienced car salesperson knows the value that a good used car can bring to their paycheck.
With car owners spending more time on the road and keeping their cars longer, used vehicles that are traded in today normally have more miles on the odometer than they used…Continue
Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.
Many salespeople use social media to promote themselves and increase awareness…Continue
If you have been in this business a while, you are probably amazed at the changes that have taken place in the auto sales process, especially when it comes to how salespeople view the Customer today. Over the past 20 years there’s been a concerted effort from the…Continue
Check out this interview I did with my friend Jeff Cormier for Dealer Synergy. Jeff crushed it! Auto Pros need to pay attention to what he is doing. He literally has the absolute BEST website in…Continue
How true is that old saying, “If you do what you always did, you will get what you always got?”
Unless you want to stay locked in a world of mediocre success for the rest of your career, you need to change the way that you approach auto sales. If you are only selling 10 to 12 cars…Continue
Added by David Lewis on November 18, 2015 at 9:15am — No Comments
In the automotive industry, hundreds of customers pass through dealerships on a daily basis. Each of these customers will interact with dealership staff multiple times during their visit - whether they’re there to buy a car, or for a simple oil change. It’s very easy to function as an organization with a…Continue
Added by Mike Gorun on November 17, 2015 at 8:53am — No Comments
http://www.InternetSales20Group.com 856-546-2440 #IS20G 8
Help One Of Our Own. Internet Sales Consultant, Jeff Cormier Tragically Lost His 6 Year Old Son & We Are Trying To Help...
I have personally gotten to know Jeff and become friends with him. He is an…Continue
Added by Sean V. Bradley on November 17, 2015 at 7:30am — No Comments
Let’s face it. Training on any level can be an intimidating and daunting task. Questions like when to train, how often, and who should be involved come up. What type of training and who should teach and provide it also adds to the confusion. Most of the time, I feel that these questions become so overwhelming to both business owners and mangers, that the easiest decision to be made is the one that is made most, and that decision is to do nothing. To do nothing is to put yourself and your…Continue
Added by Jeff Cowan on October 8, 2015 at 2:49pm — No Comments
The Internet Sales 20 Group is the preeminent workshop in the automotive industry, and is designed to be highly interactive, and this year’s IS20G8 is dedicated to the Cormier family. For every IS20G 8…Continue
Added by Sean V. Bradley on October 6, 2015 at 8:16pm — No Comments
Drive traffic to your website with…Continue
Added by Criss Castle on October 6, 2015 at 6:30pm — No Comments
Underperformance by Salespeople today is often the result of a lack of proper training or motivation. When left to their own devices, Salespeople may fall into a comfort zone that gives them mediocre results on a consistent basis. As a Manager or Dealer…Continue
Added by David Lewis on October 6, 2015 at 9:06am — No Comments