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All Blog Posts Tagged 'training' (620)

Building Credibility Through Defining Terms

What would it mean to you if you were to pick up a skill that enabled you to quickly build rapport and credibility with your customers and help you earn more of their trust? Would it be worth a little bit of effort and time to master it? And how excited would you be if you could start using this skill with your…

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Added by Michael Hargrove on May 25, 2016 at 12:52pm — No Comments

The 'No Money Down' Syndrome

Each month, I get one or two requests similar to the one I received from a salesperson named Phil who works at a dealership in the northwest. I thought it would be a good idea to share with you his particular e-mail and my response.

Phil wrote:

In my sales meeting today we were told that…

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Added by Michael Hargrove on May 19, 2016 at 12:33pm — No Comments

Our Dealership's Competitive Advantages



What do you say when your customer announces, "Wait a minute, I can get this exact same car for $600 less at XYZ Motors. Why should I pay you guys more?!"

I can tell you what the average automobile sales person says. They say something to the effect of, "Well, if I could get you…

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Added by Michael Hargrove on May 16, 2016 at 11:40am — 1 Comment

How Mazda’s New Recipe for Customer Loyalty Can Translate to Dealers

In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan…

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Added by Mike Gorun on May 10, 2016 at 8:34am — No Comments

Do You Know The Three Different Types Of Objections?

In order to effectively overcome objections, we must first understand the three different types of objections and how to effectively handle each one.

The most common type of objection (by a ton) are simply knee jerk reactions or things customers…

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Added by Michael Hargrove on May 9, 2016 at 3:00pm — 3 Comments

The Two Things Every Customer Wants From Us



What is it that each and every customer wants, actually needs, from us? And no...it's not $500 below invoice!

Since the dominant buying motives differ from customer to customer, what could the common need be? It's this:

Two of the most basic of all human needs are to be valued and…

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Added by Michael Hargrove on May 3, 2016 at 10:22am — No Comments

The $4,000 Tap

The $4,000 Tap

By John Fuhrman – Director of Training, OptionSoft Technologies

 

     There’s an old story that goes something like this.

 

     A dealer was getting increasingly frustrated with all the technology in his dealership.  He purchased all the best money could buy.  But, when it came to training and support, it never seemed to be in the budget.  So, people came and went, and the…

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Added by John Fuhrman on May 2, 2016 at 2:35pm — No Comments

Why Service Contract Sales in the Service Dept. Fail - Until Now

As many of you know, I've been involved in this industry since cars took leaded gas.  There have been many changes.  Some good, some not so much.  One thing that has seemed to be a constant is selling extended service contracts in your service drive has been an abject failure.  

Dealers get excited about it.  Service Writers train for it.  Sometimes it even takes off selling.  But, usually within weeks, sales slow to a trickle and then become a forgotten practice followed by the ever…

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Added by John Fuhrman on May 2, 2016 at 7:23am — No Comments

The “90 Day Wonder”

I want to take a couple of minutes to discuss with you the phenomenon affectionately known as "The 90 Day Wonder". For those of us unfamiliar with this phenomenon, let me 'splain it to you.

The 90 day wonder is the sales associate, brand new to the business, who starts out like gang-busters.…

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Added by Michael Hargrove on April 29, 2016 at 2:03pm — 4 Comments

Helping Our Customer Flip The Switch

Have you ever had a salesperson tell you they’re having trouble asking for the sale between the demo and the write up? If you’re a salesperson, is this problem one you’re familiar with?

First let me reassure you that this is a common challenge for car salespeople today and a fairly simple one to remedy.…

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Added by Michael Hargrove on April 29, 2016 at 1:00pm — No Comments

5 Tips to Increase Express Auto Service Sales

DEALERSHIP SERVICE DEPARTMENTS: MAKE A GOOD FIRST IMPRESSION

As the recession loosens its tight grip on our economy and businesses, vehicle sales have begun to steadily climb nationwide.  As a result, a very important decision is looming for auto dealers.  Many of the customers that are…

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Added by Jeff Cowan on April 25, 2016 at 1:40pm — No Comments

Don’t Let Poor CSI Make You Afraid of Recall Customers

Automotive recalls present an opportunity to maintain and improve dealer and brand integrity while winning back lost customers and attracting new customers that typically do not service at a factory-certified dealer. Historically, however, recalled vehicle owners have been viewed as a nuisance by dealership personnel.…

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Added by Chris Miller on March 4, 2016 at 8:40am — 1 Comment

Automotive Dealership Internet Phone Sales Training-Outbound Sales Calls-J.R. Batchelor

J.R. Batchelor 
(913) 439-9947

Automotive Dealership Internet Phone Sales Training-Outbound Sales Calls-J.R. Batchelor

Training automotive dealership on the effective use of incoming and outgoing sales calls and the importance of follow up with incoming automotive dealership Internet leads.

Added by J.R. Batchelor on February 24, 2016 at 12:41pm — No Comments

How to Sell More Used Cars at Your Auto Dealership

An experienced car salesperson knows the value that a good used car can bring to their paycheck. 

With car owners spending more time on the road and keeping their cars longer, used vehicles that are traded in today normally have more miles on the odometer than they used…

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Added by David Lewis on February 12, 2016 at 8:40am — 3 Comments

Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?

Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.

 

Many salespeople use social media to promote themselves and increase awareness…

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Added by Paul Moran on January 29, 2016 at 8:51am — 2 Comments

How Modern Car Salespeople Are Different From Auto Salespeople of the Past

If you have been in this business a while, you are probably amazed at the changes that have taken place in the auto sales process, especially when it comes to how salespeople view the Customer today.  Over the past 20 years there’s been a concerted effort from the…

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Added by David Lewis on January 25, 2016 at 11:30am — 1 Comment

The Best Car Salesman Website In The Country - www.JustAskForJeff.com



http://www.DealerSynergy.com 856-546-2440

http://www.JustAskForJeff.com

Check out this interview I did with my friend Jeff Cormier for Dealer Synergy. Jeff crushed it! Auto Pros need to pay attention to what he is doing. He literally has the absolute BEST website in…

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Added by Sean V. Bradley on January 24, 2016 at 11:14am — 2 Comments

Are You Tired of the Same Results in Auto Sales?

How true is that old saying, “If you do what you always did, you will get what you always got?”

Unless you want to stay locked in a world of mediocre success for the rest of your career, you need to change the way that you approach auto sales. If you are only selling 10 to 12 cars…

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Added by David Lewis on November 18, 2015 at 9:15am — No Comments

Loyalty: Why Silence is the Enemy

In the automotive industry, hundreds of customers pass through dealerships on a daily basis. Each of these customers will interact with dealership staff multiple times during their visit - whether they’re there to buy a car, or for a simple oil change. It’s very easy to function as an organization with a…

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Added by Mike Gorun on November 17, 2015 at 8:53am — No Comments

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Blog Posts

Setting up Google User Explorer

Posted by Paul Potratz on May 27, 2016 at 10:22am 0 Comments

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for…

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5 Common Blogging Mistakes

Posted by sara callahan on May 27, 2016 at 8:37am 0 Comments

Today, it’s a content-drive world. There is so much content in…

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Innovative Ways to Create your Brand

Posted by Angelina Brown on May 27, 2016 at 8:02am 0 Comments

Branding is crucial point for any kind of business.

Your brand communicates who you are and what you do as a business. It helps you stand out from competitors in your market. And it represents a promise to your…

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How to Buy a New Suspension Fork for a Hardtail Mountain Bike

Posted by Stella Lemon on May 27, 2016 at 5:54am 0 Comments

About a year ago I purchased an entry level hardtail mountain bike. At the time I did not want to spend a lot of money and I did not want poor quality. So I purchase a bike that had a good frame and basic components.…

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5 Mentors That Will Improve Your Prosperity

Posted by DealerELITE on May 26, 2016 at 4:35pm 0 Comments

5 Mentors That Will Improve Your Prosperity

What to focus on and how to achieve your goals are factors that aid your personal and professional development. Chris Saraceno, Vice…

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Making Fans of Recall Customers: Nothing worth Having Comes Easy (Part 1)

Posted by Chris Miller on May 26, 2016 at 9:58am 0 Comments

The subject of recalls has provided plenty of fodder for some in the…

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