Longer Retail Loan Terms Creating More Demand for Shorter-Term Leases  

CINCINNATI, OHIO (February 15, 2022) – Swapalease.com, the nation’s largest car lease marketplace, released today its latest national auto lease trends report illustrating insight and data on lease prices and brand usage during the fourth quarter of 2021.…

Dealer Teamwork released this information to its clients this morning (4/9/2020). I'm posting it here to make it available to everyone.

This piece examines current COVID-19 advertising trends and provides recommendations to dealers on how they…

What are your marketing goals in 2020? One of the biggest pain points for dealers is deciding where to spend their marketing dollars to get the results they want. Many dealers feel like their marketing strategies don’t perform as well as they used to, which, when combined with declining sales profitability, puts extra pressure on marketers to up their…

You don’t have to look very far to see that Video Marketing is the future of digital marketing. Not only is it cost effective, easy to create and use video online, but consumers favor video on almost every…

When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made.

Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.

The person that is making the video,…

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…

Every year, Forrester publishes their customer service trends report, and 2017 is not an exception. To see what we can expect in this field, we are here reporting on the six most important predictions of Forrester’s analyst Kate Leggett who believes that operations will become smarter and more strategic. Let’s see if this will reflect on the auto industry as…

The biggest benefit of digital signage, according to a survey of Digital Signage Today is improved customer experience and improving customer experience is AdvantageTec ’s focus.

With 2017 Digital Signage Expo being just around the corner, we have decided to give DS some thought and see what the future of this powerful technology holds.

2016 in review

In…

How Dealers Can Eliminate Deficiencies with More Accurate Attribution Tracking

Through endless digital and…

As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more. However, which trends in 2015 will…

Is Your Multicultural Marketing Strategy the Best it Can Be?

Multicultural Consumer Needs 

As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to constantly ask yourself if you’re up to date and meeting consumer needs. Things are changing in the…

Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.

Recently, Facebook upped the ante for businesses with a new way to communicate with customers that…

Earning Hispanic Consumer Trust Through Communication and Empowerment

Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online.  How do they speak to you?  How do they approach you as a consumer?  Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time…

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are placing on video content. The common thread…

Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers.



Danny Brown of American Express OPEN states that, “ Seventy-two percent of small business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these…

According to this article in last week’s Detroit Free Press, the average age of vehicles owned in the U.S. continues to be on the rise. With the average now being 11.4 years, it’s becoming more important than ever for dealerships to re-evaluate their service…

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